Mobility - a major trend changing our industry

Transcription

1 Mobility - a major trend changing our industry Catherine Mayer SITA ACI WAGA KUL 4-Nov

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3 Smartphones are becoming more popular thanks to the Approximately 61% iphone of the effect world population uses a Approximately mobile device 90% of business Source ITU World Telecommunications passengers carry a mobile device and 26% carry smart phones source ATW/SITA India survey has over 315 More than 2 billion million iphone/itouch mobile users applications Revenue downloaded from wireless (outnumbering the data past 12 services (excluding months broadband SMS) subscribers) will increase from $87.7 billion source PhoCusWright in 2009 to $188 billion by end of 2012 source Fierce Mobile Content

4 Survey responses regarding mobility ACI WAGA KUL 4-Nov

5 Mobile devices are set to become the channel of choice for passengers Passenger Self Service Survey The Passenger View 79% are positive about using SMS notifications 51% happy to replace paper with electronic folders (another 19% willing to try) 45% interested in future use of mobile phone check-in 57% interested in future use of mobile boarding The Passenger View at the Airport 46% want improved wifi access in departure areas 16% would like access to entertainment on-demand from mobile devices 35% would welcome a digital assistant, digital information and best deal flashes to their mobile phones ACI WAGA KUL 4-Nov

6 Airports and Airlines mobile based services to passengers by 2012 The Airport View 34% Optimised website for mobile phones 32% Notifications about flight status & delays 24% Track / direct passengers 23% Automated access control leveraging 2DBC, e.g. security check points 22% Payments via mobile phones, e.g. parking, retail The Airline View 62% Optimised website for mobile phones 88% Notifications about flight status & delays 50% Track / direct passengers 58% Automated access control leveraging 2DBC, e.g. security check points 35% Payments via mobile phones, e.g. parking, retail ACI WAGA KUL 4-Nov

7 Airport and Airlines work force mobility: wireless handheld devices with data communication capabilities The Airport View 40% Want to mobilize their resource management applications 30% Want to expand mobile applications to ramp and apron operations 28% Looking to update gate information 79% of airlines rated improving workforce productivity as a high or very high priority The Airline View 61% are already building a strategy for workforce mobility XX% Looking at ramp operations: baggage, aircraft maintenance And XX% for terminal Assisted boarding and check-in procedures ACI WAGA KUL 4-Nov

8 Passenger mobile applications Mobility is increasingly important since it has the inherent ability to drive new levels of efficiency in three years time usage at the airport will be as commonplace as is today. Samuel Ingalls Assistant Director of Aviation Information Services Las Vegas McCarran International Airport ACI WAGA KUL 4-Nov

9 Passenger processing mobile applications ACI WAGA KUL 4-Nov

10 Context aware and proximity marketing G-Park ACI WAGA KUL 4-Nov

11 Context aware and proximity marketing Manchester Airport: Flight Information CoolBlue Flight Information Screen Concession advertisements sent to bluetooth enabled phones near store ACCEPT DECLINE Select Back ACCEPT DECLINE ACI WAGA KUL 4-Nov

12 Airport Workforce Mobile Applications By 2012, we anticipate that airports will be operating in real-time, with a truly bi-directional flow of information between all operational stakeholders. Mobile technology most definitely plays a role here. Martin Smith Director of Group technology and Innovation Manchester Airports Group by 2012 we anticipate widespread usage of tablet PCs or in-the-palm devices across the airport. Philip Dewhurst IT Manager Adelaide Airport ACI WAGA KUL 4-Nov

13 Airport Operations manage resources The Bus Driver accepts the task on his PDA, automatically updating AirportHandling Manager AirportHandling Manager is used to dispatch a task to the Bus Driver s PDA ACI WAGA KUL 4-Nov

14 Mobility a Major IT Trend Challenges Choice of wireless technology Standards, bandwidth and security Leveraging one device for multiple uses Benefits Data in the palm Reduce costs New revenue source ACI WAGA KUL 4-Nov

15 Summary Mobile devices are incorporated into all aspects of everyday life and will become the tool of choice for activities (work and pleasure) Mobile applications are changing the way we perform our day to day activities at the airport Stake holder collaboration is key to maximising the benefits of passenger and workforce mobility Mobility is a major trend changing the air transport industry ACI WAGA KUL 4-Nov

16 And if you still don t believe in mobile applications. Insert airport manager app ACI WAGA KUL 4-Nov