Development District Association of Appalachia Conference

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1 Development District Association of Appalachia Conference Highlights of ARC Smartphone Use for Business Applications Workshop And Highlights of ARC Professional Use of Social Networks March 19, 2012 Angela Siefer Social Technologist

2 Part 1: Highlights of ARC Smartphone Use for Business Applications Workshop Part 2: Highlights of ARC Professional Use of Social Networks

3 Part 1: Smartphone Use for Business Applications Loyalty Programs, Customer Relationships, & Processing Credit Cards ncsa/3.0/

6 82 million smartphones are in circulation today in the U.S. 1 in every 3 people, 13 and older, owns one and that figure is expected to double by Forrester Research

7 But mobile commerce is expected to account for $6 billion, or just 2% of overall e-commerce sales this year, according to Forrester Research.

8 FORRESTER 2011 RESEARCH The mobile/social/local combo will explode in usage but generate little revenue. Mobile marketing spend will grow significantly and surpass $1 billion in the US as consumers spend billions via mobile. Companies will invest first in convenient services for customers.

10 REASONS WHY YOUR BUSINESS NEEDS A MOBILE STRATEGY

11 MOBILE WEBSITES

12 MOBILE CAMPAIGNS, ADS & APPS

13 MOBILE APPS Mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. The best way to use apps is to create something that is useful and valuable and functional.

14 MOBILE APPS Big Idea?

15 LOCATION BASED SERVICES

16 LOCATION-BASED SERVICES More than 50% of respondents indicated that they wanted to receive locationspecific advertising, per JiWire's Mobile Audience Insights Report.

17 FOURSQUARE

18 FOURSQUARE - WHAT IS IT FOR THE USER? A game. Over 10 million users. Primarily for letting your friends know where you are & figuring out where they are. Secondly for collecting points, prize badges, and coupons/deals.

19 FOURSQUARE - WHAT IS IT FOR A BUSINESS? A promotional app. July 2011, more than 500,000 businesses were using it. Businesses can offer specials to their customers, helping businesses find new customers and rewards their most loyal ones. They can see useful information about their visitors, like what times and days are most popular, and who are your most loyal customers.

20 FOURSQUARE: IN ACTION The Radisson Hotels in England are rewarding customers with more sleep.

21 McDonald s offered a summer special to encourage people to try a McCafe beverage.

22 Geo Location Games

23 TWITTER

24 TWITTER - WHAT IS IT? Twitter is a means to communicate and stay connected through the exchange of 140 characters or fewer. HOW TO USE IT For customer service and building loyalty. To create buzz around events, products, services. To communicate information in real-time. To promote deals, specials, coupons. To listen to customers.

25 QR CODES

26 WHAT ARE THEY? When you scan or read a QR code with your iphone, Android or other cameraenabled Smartphone, you can link to digital content on the web; activate a number of phone functions including ; and connect the mobile device to a web browser.

27 QR CODES - HOW TO CREATE THEM & READ THEM Use a QR code generator. They are free! Two that are good include KAYWA and KEREM ERKAN. Use a QR code reader such as BAR CODE SCANNER, RED LASER or I- NIGMA

29 CREDIT CARD PAYMENTS WITH SMART PHONES

31 Example 1: SQUARE Free reader, free app. Takes Visa, Mastercard, AmEx, Discover. 2.75% rate per swipe no matter what card. Industry standard security practices. Send receipts via text message or instantly. Runs on Android or iphone

33 Example 2: GOPAYMENT Free reader & free app. Takes Visa, Mastercard, AmEx, Discover Compatible with Android, iphone, Blackberry 1.7% per swipe fee for high-volume (12.95 monthly fee) 2.7% per swipe fee for low-volume Customize with tax rate. Customers easily add tip.

34 OVERWHELMED?

35 Part 2: Professional Use of Social Networks

36 Why.

37 Relationships Trust

43 How.

44 Which Way To Go

45 Watch, Listen, Learn, Adapt

46 Focus on Relationships

47 Be Genuine

48 Angela Siefer

Square Credit Card Reader Customer Service Phone Number

Square Credit Card Reader Customer Service Phone Number Square-Up Customer Support Phone Number and Contact Information / Contact Square Or, contact us anytime to discuss a mobile credit card processing