Co-Creation in the 5G era

Transcription

1 Tomorrow s Operator Summit@MWCS NTT DOCOMO, INC. All Rights Reserved. 1 Co-Creation in the 5G era Lan CHEN President and CEO, DOCOMO Beijing Labs 28 th, June, 2018

2 Transformation ドコモのめざす世界 into a Value Co-Creation Company 2018 NTT DOCOMO, INC. All Rights Reserved. 2

3 2018 NTT DOCOMO, INC. All Rights Reserved. 3 DOCOMO s Vision toward 2020 and beyond Co-create with Partners across Industries Enhanced User Experience AR / VR 4K / 8K Agri-ICT New Market AI taxi Translation New types of communications Drone Robot Autonomous Vehicles Personal Agent Remote Medical Service Remote control + (AI)

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5 DOCOMO will start 5G service within 800 days Standard-compliant 5G by 2020 based on NSA 5G is unique compared with previous generations, industries already show big interests even before standardization fixed. CY Event PyeongChang Olympics (Feb 2018) Tokyo Olympics (July 2020) Rel.14 Requirements Proposals Specifications Rel.15 Rel.16 WRC19 (Oct. 2019) IMT2020 (Oct. 2020) Non-standalone spec Standalone spec 5G commercial system development 5G commercial launch Domestic regulatory clearance, etc. May 5G Trial Sites Information & Communications Council, etc NTT DOCOMO, INC. All Rights Reserved. 5G Open Partner Program Spectrum allocation (assumed) 5

6 5G Deployment Scenario Strategically deploy 5G in necessary area with appropriate function and frequency Areas with heavy data traffic Areas for new industry creation and social problem solution Low latency 4K/8K Streaming AR/VR High speed/large capacity Massive connectivity Accommodate continuously increasing traffic 高速 大容量 低遅延 多数接続 Create new industry and market 高速 大容量 低遅延 多数接続 Agriculture ICT Automatic Driving 高トラヒックエリア 施設へ確実に導入しビットコストを低減 必要なエリアに必要な機能を迅速に提供し新たな収益源を協創 2018 NTT DOCOMO, INC. All Rights Reserved. 6

7 5G Open Partner Program Launched DOCOMO 5G Open Partner Program in Feb., 2018 to create new business with vertical industries. More than 1400 companies/organization committed to participate the program Security Automotive Railway, Travel Contents Factory, Construction Sport, Gaming Image, Video Healthcare 5G NW technologies, AI platform, Web API, etc 2018 NTT DOCOMO, INC. All Rights Reserved. 7

8 2018 NTT DOCOMO, INC. All Rights Reserved. 8 Remote operation of humanoid robots 5G FACTORY (Low Latency) Remote control of humanoid robots with low latency and high reliability Provide services safely and reliably w/o human workers being on site Construction work Logistics work Operator construction equipment

9 2018 NTT DOCOMO, INC. All Rights Reserved. 9 Remote Medical Service (Large capacity, Low Latency) Eliminate the medical gap for regional area by telediagnosis utilizing a High-definition image General Hospital 5G Base Station Regional Clinic Optical fiber

10 NTT NTT DOCOMO, DOCOMO, INC. All INC. Rights All Rights Reserved. Reserved

11 AI for ALL AI for Individuals Realize ultimate personal agent AI for Society/Industry Solve social issues and drive the (r)evolution of industry Partners Provide a must-have item for our daily life AI services AI agent (Launched in the end of May) Domain knowledge Industry-specific data Technological/data assets Data scientists Utilize assets of partners and DOCOMO AI services AI Taxi (Feb. 2018) AI Bus (Mar. 2018) AI Call Center (Sep. 2017) : 11

12 AI Platform for Personal and Society Realization of personal agent services and optimization of social systems using AI platforms Translation Agriculture Healthcare Utilization in 2020 Tokyo Olympics/Paralympics -- Aiming to realize a language-barrier-free environment Dramatic improvement of agricultural productivity and distribution efficiency through utilization of IoT and drones Transformation of healthcare environment through telemedical care and check-ups, accumulation and analysis of vital data and personal health records Retail AI-Platform Finance Agents Transformation of purchase experience by integrating online and retail store customer services Natural Language Processing Profiling Core Technologies Big Data Supporting instantaneous deals with financial information analysis Next generation transportation Voice Recognition POI Search I m age Recognition Geo-Fencing Supporting peoples lives in various scenes Public infrastructure Technical expert Engineers IoT support Optimization of logistics and transportation systems through traffic control of drones and vehicles Improving peoples lives and urban planning support by making smart use of infrastructure and introducing traffic/flow analysis Optimization of manufacturing processes 12

13 AI Agent Platform docomo services Our Partners services Service Open docomo AI agent platform Device Open deploy AI on various kinds of devices I want you to OK! I will do it! Request by voice Call User Service Main Agent 2018 NTT DOCOMO, INC. All Rights Reserved. Take turns Expert Agent 13

14 Concept Video of docomo AI agent (my daiz) 2018 NTT DOCOMO, INC. All Rights Reserved. 14

15 Key Engines in docomo AI agent platform docomo AI agent platform Natural dialogue Engine Proactive Support Engine IoT Device Control Engine Speech recognition Intention Understanding Natural Linguistic Understanding Profiling Understanding User Behavior Pattern Recommendation Web device API applications applications applications Shabette concierge Toy robots e.t.c. Car infotainment services e.t.c NTT DOCOMO, INC. All Rights Reserved. AR in a sports event Control appliances 15

16 Big Data Analysis Platform DOCOMOs big data, partner data, and external sources data are accumulated and analyzed, to enhance quality of mobile network, and to co-create new service with partners. Build a forecast model by deep learning using big data in DOCOMO network. Forecast a taxi demand over next 30 minutes with real-time data. Regional people-flow data Docomo data Taxi data 18 customers in this area will look for taxis within next 30 mins. Taxi demand forecast Weather data The forecast model Forecast result Other data 16

17 2018 NTT DOCOMO, INC. All Rights Reserved. 17 Purpose and Role in B2B and B2C Models B2C Model: Create ultimate personal agent together with service provider. Our role is to connect customers with service provider, and also help service provider to find customers. B2B Model: Solve social problems and issues. Our role is to fully utilize assets of DOCOMO and partners, to enhance the value of service for customers of both DOCOMO and partners. Business Partner AI platform Business Partner Creation of new services leveraging DOCOMO R&D technologies Co-creation (+d) Natural Dialogue engine Co-creation (+d) Transformation through cross-sector exchange of big data Big data analysis Personal Agent All things and sensors around us (IoT) Optimization of social systems and provision of new values

18 Business Creation through +d 2018 NTT DOCOMO, INC. All Rights Reserved. 18

19 DOCOMO Beijing Labs Deliver Brilliance to Life 2018 NTT DOCOMO, INC. All Rights Reserved. 19