Mobile Devices in U.S. Consumer Households. A Market Study October 2008

Size: px

Start display at page:

Download "Mobile Devices in U.S. Consumer Households. A Market Study October 2008"

Winfred Daniel
6 years ago
Views:

1 Mobile Devices in U.S. Consumer Households A Market Study October 2008

2 Mobile Devices in U.S. Consumer Households Market Study October 2008 Version 1.0 Report Number: igr W. Hwy. 71, Suite 350 PMB 341 Austin TX

3 Table of Contents Executive Summary...1! Methodology...2! Basic Table Layout...2! About igr...2! Definitions...4! Overall Trends...7! Trends by Age...7! Trends by Gender...7! Trends by Income...8! Smartphones...9! Table 1: Consumer Smartphone Definition...9! Table 2: Desired Smartphone Changes...10! Mobile Phones...11! Table 3: Number of Cellular Phones per Household by Age...11! Table 4: Number of Cellular Phones per Household by Gender...12! Table 5: Number of Cellular Phones per Household by Income...13! Table 6: Number of Smartphones per Household by Age...14! Table 7: Number of Smartphones per Household by Gender...16! Table 8: Number of Smartphones per Household by Income...17! Laptop Computers...18! Table 9: Number of Laptops with no Wireless Connectivity per Household by Age...18! Table 10: Number of Laptops with no Wireless Connectivity per Household by Gender...19! Quoting information from an igr publication: External Any igillottresearch information that is to be used in press releases, sales presentations, marketing materials, advertising, or promotional materials requires prior written approval from igillottresearch. igillottresearch reserves the right to deny approval of external usage for any reason. Internal Quoting individual sentences and paragraphs for use in your company s internal communications activities does not require permission from igillottresearch. The use of large portions or the reproduction of any igillottresearch document in its entirety does require prior written approval and may have some financial implications. Copyright 2008 igillottresearch Inc. Reproduction is forbidden unless authorized. For information please contact Iain Gillott (512)

4 Table 11: Number of Laptops with no Wireless Connectivity per Household by Income...20! Table 12: Number of Laptops with WiFi per Household by Age...22! Table 13: Number of Laptops with WiFi per Household by Gender...23! Table 14: Number of Laptops with WiFi per Household by Income...24! Table 15: Number of Laptops with Mobile Broadband per Household by Age...25! Table 16: Number of Laptops with Mobile Broadband per Household by Gender...26! Table 17: Number of Laptops with Mobile Broadband per Household by Income...27! Other Devices...29! Table 18: Number of PDAs per Household by Age...29! Table 19: Number of PDAs per Household by Gender...30! Table 20: Number of PDAs per Household by Income...31! Table 21: Number of Other Devices per Household by Age...32! Quoting information from an igr publication: External Any igillottresearch information that is to be used in press releases, sales presentations, marketing materials, advertising, or promotional materials requires prior written approval from igillottresearch. igillottresearch reserves the right to deny approval of external usage for any reason. Internal Quoting individual sentences and paragraphs for use in your company s internal communications activities does not require permission from igillottresearch. The use of large portions or the reproduction of any igillottresearch document in its entirety does require prior written approval and may have some financial implications. Copyright 2008 igillottresearch Inc. Reproduction is forbidden unless authorized. For information please contact Iain Gillott (512)

5 Executive Summary This report demonstrates the types and frequency of mobile devices used in U.S. households. The report, created using information from igr s July 2008 consumer survey, also addresses consumers perceptions of smartphones and desired changes to current smartphones that would increase adoption. Of all devices included in this survey, cellular phones still remain the most popular among consumers. According to the survey results, smartphones are not yet prevalent in consumer households, mainly due to the prices of current smartphones and the cost of service associated with these devices these two items were the most commonly cited changes that would potentially influence non-smartphone users to purchase a smartphone. Not surprisingly, PDAs are found in even fewer consumer households, due simply to the fact that today s smartphones can perform many of the same functions that PDAs can; thus, having a smartphone instead of both a cellular phone and a PDA can alleviate the burden of carrying multiple devices. Laptops with Wi-Fi are more commonly found in consumer households than both laptops with no wireless connectivity and laptops with mobile broadband. In fact, the latter two device types are used by less than one-quarter of the sample. The report also outlines several device adoption trends related to the age, gender and income level of the survey respondents. These three demographics influence the type and number of devices found in consumer households. Page 1 Copyright 2008 igillottresearch Inc.

U.S. Home Broadband & Wi-Fi Usage Forecast, : More homes, Wi-Fi and data

U.S. Home Broadband & Wi-Fi Usage Forecast, 2016-2021: More homes, Wi-Fi and data Market Study Third Quarter 2017 U.S. Home Broadband & Wi-Fi Usage Forecast, 2016-2021: More homes, Wi-Fi and data Market