app store analytics Monitoring Application Stores Remco van den Elzen Co-founder and Head of Business Development

Transcription

1 app store analytics Monitoring Application Stores Remco van den Elzen Cofounder and Head of Business Development

2 CHALLENGES obile app store overview updated: September 23, 2009 more information, check Apple App Store Jul 11, 2008 Android Market Oct 22, 2008 Blackberry App World Apr 1, 2009 iphone OS Android OS Blackberry OS 4.2 and higher 75,000 1,500,000,000 8,500 40,000,000 2,400 Undisclosed itunes Google checkout, opr. bill kia Ovi Store May 26, 2009 GetJar Dec 1, 2004 Palm App Catalog Jun 6, 2009 Java, Symbian, Java, Symbian, Windows Flash Lite, Mobile, Palm, Blackberry, WRT Widgets Flash Lite, Android Palm webos 3,200 50, ,000, ,000,000 Paypal Credit card,operator billing 80% Credit card Undisclosed, in beta Credit card Samsung App Store Sony Ericsson Playw Feb 3, 2009 Aug 10, 2009 LG Application Store Jul 13, 2009 Symbian, Windows Mobiile Java, Symbian Windows Mobile 1,000 Undisclosed 85 1,400 Credit card, Paypal Credit card, premium SMS Windows Marketplace Expected Q Handmark Dec 1, 2000 Windows Mobile, Android, BlackBerry, Java, Widgets Palm, Palm Web OS, Windows Mobile, Symbian Credit card 80% Credit card, operator billing Open worldwide 2 0 US, Canada 1 1 UK, France, Italy Australia, Canada Open worldwide US$99 US$25 US$200 US$0 Charges for operator billing to be paid from developer rev share US$0 US$99 US$0 US$0 Undisclosed US$99 Mobango Dec 1, 2004 Vodafone App Store Expected end 2009 Java App Store Undisclosed Verizon VCast Expected Q China Mobile Market Aug 17, 2009 TMobile web2go v 20, 2008 Software Store Sep 18, 2002 PocketGear Jun 1, 2008 Handango Jun 1, 2008 Archos AppsLib Sep 15, 2009 SlideME April, 2008 va, Symbian, Windows bile, Palm, Blackberry, Flash Lite, Android Undisclosed Java Windows Mobile, Palm, Blackberry, Android, Symbian Windows Mobile, Android, Symbian Android, BlackBerry, Java, Mobile Web, Sidekick, Windows Mobile Android, BlackBerry, Blackberry, Palm Web OS, Android, Blackberry, Palm, Windows Mobile, Windows Mobile, Symbian Windows Mobile, Symbian Android Android 24,000 Operator billing Operator billing Open worldwide China US$0 20+ mobile app stores Device, operator and independent stores 14 platforms Different content 70, ,000, ,000, Credit card 60% Credit card, Paypal 60% Credit card, Amazon 1 1 United States Open worldwide Open worldwide Open worldwide Open worldwide Provided by Handmark Java, Debian Moblin Native, Windows Native, Adobe AIR, RedHat Linux p://tinyurl.com/6r45es Intel Atom US$99

3 ABOUT DISTIMO 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports

4 Our findings on:

5 DEVELOPERS

6 APPS AVAILABLE Apple Android BlackBerry 12,000 2,900 88,000

7 FREE AND PAID Free Paid Apple App Store 23% 77% Google Android Market 64% 36% BlackBerry App World 24% 76%

8 PRICE PER CATEGORY Entertainment Finance Games BlackBerry 3 times as expensive Navigation & Travel News & Weather Adjust pricing to store? Productivity Reference Social Networking Utilities / Tools Apple App Store ($) Google Android Market ($) BlackBerry App World ($)

9 PRICE SENSITIVITY MobileNavigator Europe 0 Price increase $ Consumers are price sensitive Jun 24 Jul 5 Popularity Rank

10 PRICE PER RANK (MOST POPULAR) 4 3 Average Price ($) 2 Average price 1 #1 most popular app: $ Most Popular Rank

11 PRICE PER RANK (MOST GROSSING) 60 Average price 45 #1 most grossing app: $51 Average Price ($) Most Grossing Rank

12 MOST GROSSING Top 20 Games 50% Navigation 20% Games & Navigation grossing most Other 30% 0% 13% 25% 38% 50%

13 PROMOTION

14 PROMOTION Rankings App Store Picks Promotion online Promote your app 80 Jul 1 Jul 10 AP Mobile BeejiveIM 3.0 with Push Brushes DailyFinance E*TRADE Mobile Pro Instapaper Pro Midomi Music Identifier and Search (Ultra) MLB.com At Bat 2009 Pandora Radio RjDj album Stanza Wunder Radio

15 APPLICATION STORES

16 APP DISCOVERY

17

18 APP DISCOVERY Unique to UK Localize ranking lists

19 APP DISCOVERY Oct 2 Oct 5 Different Oct 2 Oct 5 New Change rankings overtime

20 APP DISCOVERY # of apps in the Top 100 (one month) Expose users to more apps

21 THANK YOU New Monthly Report: Monitor Launch: vember Remco van den Elzen +31(0)