Mobile Phone Ecosystem

Transcription

1 Mobile Phone Ecosystem OPPORTUNITIES (LET'S MAKE LOTS OF MONEY) Pet Shop Boys Frank H.P. Fitzek Morten V. Pedersen

2 Summary This course element should investigate the possibilites to monitize and distribute a mobile application. Programming is the easy part... so lets look into the next steps.

3 Introduction Once the mobile application is ready to use we need to find out how to distribute the mobile app to the users. The more users we have the more likely to make money. First question (if not too late) which platform?

4 Smartphone Platform Platform Symbian OS iphone Android RIM Windows Mobile Programming Qt C Sharp Java JavaME

5 Smartphone Platform

6 Native versus Java The best performace in terms of energy consumption, computational power, access to APIs etc is achievable on the native platform. But JavaME will run on most platforms (Nokia, But JavaME will run on most platforms (Nokia, SE, LG, Samsung, Windows Mobile, RIM but not iphone or Android (J2ME runner))

7 Heterogeneous phone market Nearly every app needs to be tailored to the different mobile phone types Different display size, functionalities (JSR for Java), etc iphone has only one build for everything (exception is the ipad and version 1 devices) Android is also problematic (version 1.6 to 2.2 for different manufactures

8 Distribution Where do users find your app? Preinstallation on a mobile phone: Mobile manufactures agree to preinstall your app. Very rare occasion but then you are rich... No installation needed Distribution over the stores of manufacturers or network providers or distributers. Our own web page How to attrack users to come to this page? Viral loops: Mouth to mouth propaganda

9 Distribution: Stores Mobile Manufacturers: itunes AppStore No further fees involved Just submit your application and await feedback (2-3 weeks) Carefully commit the requested information by Apple Do not use private APIs

10 Distribution: Stores Mobile First of all the application needs to be signed if JAVA (2-3 weeks) In case of strange refusal just resubmit (AT&T relasted stuff) Banners Recommended Manufacturers: OVI

11 Distribution: Stores Mobile Manufacturers: Google/Android First of all the application needs to be signed if JAVA (2-3 weeks) In case of strange refusal just resubmit (AT&T relasted stuff) Banners Recommended

12 Distribution: Stores Network Providers

13 Distribution: Stores 3rd Party

14 Summary Stores Good ways to distribute the application Time consuming process to meet the different standards (pictures sizes, text, etc) Time for approval between on day and one month

15 Distribution: Own web page Every app should have its own web page to convey additional information and to be able to download Link to stores Direct download link Easy to update Full controll No restrictions

16 Distribution: Viral Loop Most powerful tool is mouth to mouth propaganda Inbuild functionality in the app Social networks such as facebook and others

17 Making Money Selling the app: Price range between 0.79 to 10 Euro Store Part of the money goes to the store. Currently 30% for the stores and 70% for the developer Bills are issued by the stores Own web page Credit card needed (bad for the whole Asian and African continent) Collaboration with external shop systems (no micro payment) Freemium: Light version exists to attrack the user, full version cost money Advertisements: In the app advertisements are placed. How to get those advertisements? Selling features for the app e.g. Virtual goods or new levels or new functionality

18 Making Money: AppWorld Sell the app itself iad Ingame purchase

19 Making Money: Ovi Sell the app itself Advertisments have been discussed over ages but not available atm Ingame purchase the same

20 Example Gedda Headz Social Mobile Game

21 Some facts JavaME and iphone Over 400k users (real users not downloads) Viral loops installed (app spreader)

22 Download AppStore for the Apple community Multifold for the JavaME Own webpage Direct link dl.gedda-headz.mobi Distributors OVI Getjar