Case Study SKY GO. Sky Tunes into MPP Global's Cloud CRM & ecommerce Platform, esuite
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1 Case Study SKY GO Sky Tunes into MPP Global's Cloud CRM & ecommerce Platform, esuite
2 MPP Global Delivers ecommerce Excellence for Sky Go Overview The strong working relationship with BSkyB and MPP Global built up since 2005 meant that when Sky were developing their new service Sky Go the choice for an ecommerce payment solutions provider was a straightforward one. MPP Global were reselected to provide advanced ecommerce payment solutions for Sky to enable their customers to access the broadcaster s superb content across a multitude of devices. Sky Go delivers TV content and VOD services to Sky customers across TV, PCs, laptops, games consoles, ipads and even iphones. By centralizing their payment and content entitlement services means a smooth content delivery and payment transaction process for Sky customers. Non-Sky customers are also able to download Sky TV content on a subscription basis through the online payment services, meaning the simplicity of content delivery and payments processing draws new potential customers into Sky s range of services. The constantly building relationship between MPP Global and Sky demonstrates the fact that MPP Global are at the cutting edge of advanced ecommerce payment solutions delivery, particularly with the media and entertainment sectors in mind. Having built a payment product portfolio specifically tailored for the challenges faced in the 21st century by companies looking to monetize content, MPP Global are truly the market leaders in ecommerce payment gateways. Page 2
3 Project Requirements MPP Global Delivers ecommerce Excellence for Sky Go Sky Go delivers TV content and VOD services to Sky customers across TV, PCs, laptops, games consoles, ipads and even iphones. By centralizing their payment and content entitlement services means a smooth content delivery and payment transaction process for Sky customers. Non-Sky customers are also able to download Sky TV content on a subscription basis through the online payment services, meaning the simplicity of content delivery and payments processing draws new potential customers into Sky s range of services. The constantly building relationship between MPP Global and Sky demonstrates the fact that MPP Global are at the cutting edge of advanced ecommerce payment solutions delivery, particularly with the media and entertainment sectors in mind. Having built a payment product portfolio specifically tailored for the challenges faced in the 21st century by companies looking to monetize content, MPP Global are truly the market leaders in ecommerce payment gateways. Page 3
4 The Solution MPP Global Delivers ecommerce Excellence for Sky Go MPP Global s cloud CRM and ecommerce platform, esuite, was delivered directly into Sky s online services to offer a seamless and swift centralized payment solution, designed to make payments and the online payment processing of them as customer-friendly as possible. Core functionality available in esuite includes ewallet technology, one-click transactions and the breadth of payments integrations across multiple payment types, payment methods and crucially for Sky Go, payment channels. Utilizing additional esuite functionality enables a pre-pay credit system and even allows parents to purchase credit for their children through MPP Global s payment solutions to maintain subscriptions indefinitely. esuite is broadly integrated allowing payments via various payment types such as credit or debit card, supports various payment methods such as direct debit and micropayments and by enabling multiple payment channels such as web, tablet and smartphone means that Sky could feel assured that all current and future payment capabilities and ecommerce functionality is delivered through esuite. An additional level of functionality including MPP Global s management console means Sky s customer service team can manage customer ecommerce payments orders and product payment details through their own tailored platform delivered exclusively by MPP Global. Quote The reliability of MPP Global s platform and the high level of service and support has led us to extend our relationship with them. Neil Martin, Corporate Development Director, Sky Page 4
5 MPP Global Delivers ecommerce Excellence for Sky Go Project Goals Enable One-click Payments By capitalizing on esuite s market leading CRM and ecommerce functionality, users can register and store their information and payment details and in turn set up their own ewallet to enable quick, repeat content purchases with just one click. Monetize Content Across Multiple Platforms Given the increase in consuming content on multiple devices, esuite s integration enables payments to be processed securely on all devices including web, smartphone and tablet, keeping up to date with all the latest technology and latest payment channels. Offer Pre-Pay Transactions One of the benefits of the ewallet, means that users can add credit to their account at any time, meaning payments aren t coming out of the users bank each time they purchase content, but also allows them to set a limit. This works in a similar fashion to using a pay-as-you-go mobile phone tariff. Efficient Customer Service Technology esuite s Identity & CRM module enables customer service teams to efficiently locate a customer to manage their account details, payments, entitlements, offers, contact history and more, available within one centralized area to deal with a customer s requests, swiftly. Page 5
6 MPP Global Delivers ecommerce Excellence for Sky Go The Results This development demonstrates MPP Global s continuous development and commitment to providing the highest level of service to our clients. We are looking forward to continuing our working relationship with Sky. MPP Global, CTO, Chris Cheney The Client Said We ve seen an explosion in on-demand and mobile viewing as more people connect their Sky boxes to broadband and watch TV on laptops and mobile devices with Sky Go. The benefits to our business are equally strong through take-up of higher-tier packages, expanded revenue opportunities and improved customer satisfaction. Jeremy Darroch, Chief Executive, Sky Contact Us Today to Learn More UK: USA: Australia: hello@mppglobal.com Page 6
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