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1 Installed Base Transformation DATA for Alcatel-Lucent Installed base Program Presentation WW Channel Marketing March 2009 Alcatel-Lucent Enterprise Business Group All Rights Reserved Alcatel-Lucent 2009
2 1. One program to address all needs Objective: To help our customers to switch to latest future proof Alcatel-Lucent LAN switch solutions How: 1. By proposing a fair buy back value for Alcatel-Lucent OS6600 and OS6800 LAN stack solutions when replacing with newest Alcatel-Lucent Ethernet stack solutions OS6400 or OS By proposing a very attractive price on Alcatel-Lucent OS9000 Chassis solutions when replacing OS7000 Ethernet switching chassis 2 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
3 Installed Base Transformation DATA STACK (OS6600/OS6800 to OS6400/OS6850 Program Presentation WW Channel Marketing March 2009 Alcatel-Lucent Enterprise Business Group All Rights Reserved Alcatel-Lucent 2009
4 2. Program for stack solutions Program s name: IBT-DATA-STACK End Customer benefits: Customer is entitled to a discount against Alcatel-Lucent WPL to help ALU Ethernet LAN switch replacement Discount value is based on new solution purchased according to the following rules $500 or 400 for the purchase of an OmniSwitch ports version $1000 or 800 for the purchase of an OmniSwitch ports version or an OmniSwitch 6850 (1) 24 ports version of $1500 or 1200 for the purchase of an OmniSwitch 6850 (1) 48 ports version Business Partner benefits The Business Partner is granted an exceptional flat 62% discount for the eligible Alcatel-Lucent references. No SDR request is necessary enabling Business Partner to easily and quickly value the End user installed base upfront Enable Business Partner to protect or gain installed base Duration: Mar to Dec 2010 Region Worldwide Partners: Direct resellers/vad How: Promo code to be used when placing order (1) Except OS6850L models 4 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
5 IBT-DATA-STACK program Rules (1) The Business Partner commits to grant the discount to End Customer depending on Alcatel-Lucent LAN switching stack solution purchased $500 or 400 OS , OS6400-P24, OS6400-U24, OS6400-U24D, OS6400-P24H $1000 or 800 OS , OS6400-P48, OS6400-P48H OS , OS D, OS X, OS XD, OS6850-P24, OS6850-P24H, OS6850-P24X, OS6850-P24XH, OS6850-U24X, OS6850-U24XD $1500 or 1200 OS6850-P48, OS6850-P48H, OS6850-P48X, OS6850-P48XH, OS , OS D, OS X, OS XD Switches to be replaced OmniSwitch 6600, OmniSwitch 6800 (one for one) 5 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
6 IBT-DATA-STACK program Rules (2) The End User is entitled to the discount only to replace already installed switches The End customer must produce a Destruction/Donation/End of Use certificate listing replaced pieces of equipment and pass it to the Alcatel- Lucent Business Partner. The Business Partner must send the certificate to Alcatel-Lucent via not later than 1 month after his order at Supportcenter.ebg@alcatellucent.com using the format detailed in the program description document The Business Partner has to select the promo code IBT-STACK-EURO or IBT- STACK-DOLLAR according to its contractual currency when ordering its shopping cart through ebuy. Same process as for Frame Agreements The special 62% discount applies only on the eligible references. All other items ordered at the same time will be purchased under the regular contractual conditions of the Business Partner No Special Discount Request (SDR) will be accepted on top of this promotional offer 6 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
7 IBT-DATA-STACK program Rules (3) Alcatel-Lucent reserves the right To communicate the terms of this promotion directly to end users To cancel an order placed by a Business Partner that would not comply with the rules of the program To prevent a Business Partner from using this program in case determination has been made that some order(s) placed by this Business Partner were actually not complying with the rules of the program 7 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
8 Installed Base Transformation DATA CHASSIS (OS7000 to OS9000) Program Presentation WW Channel Marketing March 2009 Alcatel-Lucent Enterprise Business Group All Rights Reserved Alcatel-Lucent 2009
9 3. Program for modular solutions Objective: to propose very attractive conditions to move OmniSwitch 7000 customers to OmniSwitch 9000 End Customer benefits IBT-DATA-CHASSIS Very attractive price to access the latest generation of chassis based LAN switches enjoying higher switching capacity, port density and extensive embedded security features The OS9000-CB models for $1/1 when replacing an OmniSwitch 7000 Business Partner benefits Migrate its installed base to future proof solutions Keep competing VAR out No SDR requested enabling short sales cycle Duration: Mar to Dec 2010 Region Worldwide Partners: Direct resellers/vad How: Promo code to be used when placing order 9 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
10 OmniSwitch 9000/9000E eligible items Depending on the OmniSwitch 9000-CB or 9000E CB model, the new configuration must include a minimum number of modules to benefit from the promotional conditions chassis model management module Gigabit modules 10Gigabit modules OS9600-CB-A-XX + 2 modules Not applicable, only one management module supported OS9-GNI-C20L, OS9-GNI-C24, OS9-GNI-C48T, OS9-GNI-P24, OS9-GNI-U24 OS9-XNI-U2, OS9-XNI-U6 OS9700-CB-A-XX + 3 modules OS9700-CMM OS9-GNI-C20L, OS9-GNI-C24, OS9-GNI-C48T, OS9-GNI-P24, OS9-GNI-U24 OS9-XNI-U2, OS9-XNI-U6 OS9700E-CB-A-XX + 3 modules OS9700E-CMM OS9-GNI-C24E, OS9-GNI-U24E OS9-XNI-U2E, OS9800-CB-A-XX + 4 modules OS9800-CMM OS9-GNI-C20L, OS9-GNI-C24, OS9-GNI-C48T, OS9-GNI-P24, OS9-GNI-U24 OS9-XNI-U2, OS9-XNI-U6 OS9800E-CB-A-XX + 4 modules OS9800E-CMM OS9-GNI-C24E, OS9-GNI-U24E OS9-XNI-U2E 10 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
11 IBT DATA CHASSIS program rules (1) When replacing an OmniSwitch 7000 with an OmniSwitch 9000-CB, the Business Partner will get the OmniSwitch 9000-CB chassis bundle for $1/1. Depending on the OmniSwitch 9000-CB or OS9000E CB model, the new configuration must include a minimum number of modules to benefit from the promotional conditions according to the following rules: OmniSwitch 9600: 2 modules OmniSwitch 9700/9700E: 3 modules OmniSwitch 9800/9800E: 4 modules The special pricing applies only to the chassis bundle. The mandatory additional modules are purchased under standard contractual conditions To benefit from the special conditions, the Business Partner must declare in advance the existing configuration and the replacing configuration using the attached form. (pre approval form) This form must be sent for approval to the CSM and to the central Channel Marketing team at the following address: IBTDATA.OS7000TO9000@ALCATEL-LUCENT.COM. 11 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
12 IBT DATA CHASSIS program rules (2) Several chassis bundles can be ordered at the same time benefiting from the special offer providing that rules about minimum number of modules per chassis type is respected overall (one chassis for one chassis) The End Customer must produce a Destruction/Donation/End of Use certificate listing replaced pieces of equipment and pass it to the Alcatel- Lucent Business Partner The Business Partner must send the certificate to Alcatel-Lucent via not later than 1 month after his order at Supportcenter.ebg@alcatel-lucent.com using the format detailed in the program description document. The Business Partner has to select the promo code IBT-CHASSIS-EURO or IBT- CHASSIS-DOLLAR according to its contractual currency when ordering its shopping cart through ebuy. Same process as for Frame Agreements No Special Discount Request (SDR) will be accepted on top of this promotional offer 12 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
13 IBT DATA CHASSIS program rules A single End Customer can benefit from both programs for a single project. In case a Business Partner wants to use both programs for a single project, it has to place two separate orders, one for the stacks and one for the chassis using the relevant promo code for each order A single certificate can be used to list both stacks and chassis replaced in a given end user project A certificate template is available in the BPWS promotion and incentive section Alcatel-Lucent reserves the right To communicate the terms of this promotion directly to end users To cancel an order placed by a Business Partner that would not comply with the rules of the program To prevent a Business Partner from using this program in case determination has been made that some order(s) placed by this Business Partner were actually not complying with the rules of the program 13 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
14 14 RCE-IBT Data March 2009 All Rights Reserved Alcatel-Lucent 2009
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