echnical aspects to monetization in he Connected Society Gautam Talagery Director, Mobile Broadband Ericsson AB

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1 echnical aspects to monetization in he Connected Society Gautam Talagery Director, Mobile Broadband Ericsson AB

013-2019 00-700 million s, Tablets & Routers 2.2-7.

monetization in the Connected Society Lindholmen Software

2 million s, Tablets & Routers billion Mobile broadband Subscriptions hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page billion Mobile Subscriptions

3 egional technology coverage 80% of mobile subscription in Asia Pacific will be 3G/4G in 2019 hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 3

e-thinking industry roles Applications & Services Service platform developer Users, Content & Devices Service producer Platforms & Systems Connectivity & Infrastructure

4 e-thinking industry roles Applications & Services Service platform developer Users, Content & Devices Service producer Platforms & Systems Connectivity & Infrastructure Network developer Service enabler Service creator hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 4

music & TV around you 500M users, 400K USD digital sales, 20+ M songs hnical aspects to

5 ool stuff Cost to receive hugs sent via mobile Delivering sensations like touch and body warmth Laptop controlled 20,000 LEDs in San Francisco Revenue for the city as an attraction Discover music & TV around you 500M users, 400K USD digital sales, 20+ M songs hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 5

EALTH Personal environment monitor for chemicals, radiation

sensors for eye health checks Monetize portable eye clinic

expertise hnical aspects to monetization in the Connected

6 EALTH Personal environment monitor for chemicals, radiation etc. Monetize environmental safety Smartphone that reads sensors for eye health checks Monetize portable eye clinic Just in time, remote Surgery Best use of global resources and expertise hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 6

ports ensor in ball transmits elemetry onetize with high tech

Proactive monitoring to avoid concussions Sensors in fabric+

better, faster results hnical aspects to monetization in the

7 ports ensor in ball transmits elemetry onetize with high tech ootball training and nalysis Embedded electronic impact sensors Proactive monitoring to avoid concussions Sensors in fabric+ device analytics+ app Exercise correctly, avoid injury, get better, faster results hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 7

esearch lobal online platform to atalogue objects on the urface of

track sounds in the forest Security, illegal logging, distressed

and conservation efforts hnical aspects to monetization in the

8 esearch lobal online platform to atalogue objects on the urface of the Moon rowd sourced istributed computing Real-time data source to track sounds in the forest Security, illegal logging, distressed animals or gunshots Tracking and understanding sharks Educational, and conservation efforts hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 8

ransport Controlling several airports from a single location Savings

power uphill Could be used to power devices on the move!

logistics and health of expensive cargo hnical aspects to monetization

9 ransport Controlling several airports from a single location Savings in manpower and time Energy conserved by device downhill used for power uphill Could be used to power devices on the move! Real time monitoring of vitals on shipping containers Proactive logistics and health of expensive cargo hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 9

tilities Connected monitoring between Paraguay and Brazil 25000 sensors

infrastructure for mobile broadband Monetize existing infrastructure

distributing/conserving according to actual usage hnical aspects to

10 tilities Connected monitoring between Paraguay and Brazil sensors channelize water, maximizing power output Reuse street light infrastructure for mobile broadband Monetize existing infrastructure Smart meters on a smart grid Monetize energy usage by distributing/conserving according to actual usage hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 10

ociety Connected self reporting waste stations Savings with

Mobile service with real time reporting to food production Just in

flexibility in payment Drives economy with small businesses hnical

11 ociety Connected self reporting waste stations Savings with efficient waste management. Mobile service with real time reporting to food production Just in time fresh produce Smartphone driven Point of Sale solutions - flexibility in payment Drives economy with small businesses hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 11

12 hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 12

13 Q & A hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 13

14 hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 14

15 troduction: As users port their wireless usage from fixed to wireless accesses, the umbers and kinds of devices demanding access to the internet are rising exponentially. o deal with such a connected society, mobile broadband operators are evolving to ddress different latency and speed needs. Technology is also evolving towards working ith cloud implementations, rather than operator driven applications ody: Provide global examples and insights on how operators are changing networks to onetize aspects of the Connected Society, and what developers can do to be part of the onetization flow. Examples of how cloud developers can flex to request adequate erformance on networks. onclusion: Just like app developers were born from programmers when smartphones ere invented, network API developers are needed as devices diversify in a Connected ociety. Understanding the evolution of interfaces in this changing world is critical. hnical aspects to monetization in the Connected Society Lindholmen Software Development Day Ericsson AB Page 15

Ericsson networked society. 27 th of September 2017, Espoo

Ericsson networked society. 27 th of September 2017, Espoo Ericsson networked society 27 th of September 2017, Espoo BEYOND MOBILE BROADBAND BROADBAND EXPERIENCE EVERYWHERE, ANYTIME MEDIA EVERYWHERE 5g SMART VEHICLES, TRANSPORT & INFRASTRUCTURE CRITICAL CONTROL