Ready for an All-Flash Comeback? by George Crump

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1 Ready for an All-Flash Comeback? by George Crump

2 Violin Systems was one of the first storage vendors to bring an all-flash storage system to market. While the company had early success in the market, a combination of fierce competition and poor management decisions lead to the company filing for Chapter 11 protection, Violin is back now, as Violin Systems, with a clean balance sheet and a core group of loyal customers. Does it make sense for organizations to include the company in its all-flash decision making process?

3 A Flash History Lesson Violin s roots were actually in DRAM-based arrays, so designing hardware system that would fully exploit DRAM was the top priority. As flash became more enterprise-ready, Violin quickly transitioned to all-flash arrays. Its key differentiator was the internal design of the system which delivered very high performance at incredibly consistent low latencies. At the heart of the differences from its competitors was Violin choice to use memory modules instead of solid-state drives (SSDs). The decision allowed them to squeeze more capacity in their systems and to spread the write load across more modules, increasing durability while at the same time delivering on that low latency. It also had a sophisticated flash interconnect that further reduced latency. The software included with the early Violin hardware, while functional was basic. But in the early days of flash arrays, basic was necessary so that the software didn t interfere with flash performance. The problem was the next wave of all-flash vendors focused on software design instead of hardware design. This next wave all-flash vendors leveraged commodity servers for their storage systems and SSD for the flash media. Thanks to continued advancements from Intel, the processing capabilities of the CPU within those systems could drive more sophisticated software. The performance the next wave of all-flash systems delivered, while not up to Violin s abilities, was good enough for many enterprises. With their performance concerns being met by good enough enterprises started to demand more feature rich software that had capabilities they had come accustomed to in hard diskbased systems like snapshots and replication and the ability to scale-out instead of up. Enterprises also wanted flash specific features like data deduplication and compression. These two elements drove the price per GB of all-flash down to the point that it could rival the price point of a performance-oriented hard disk array. While Violin added a robust software offering to its systems, they suddenly went from ahead of the curve to behind the eight ball. The transition to commodity-based all-flash arrays with a heavy emphasis on software combined with several management miscues left Violin in a precarious financial state. Essentially, Violin was a company with great technology but a bad balance sheet. Eventually, the company had to file for bankruptcy.

4 Out of the Ashes Quantum Strategic Partners (QSP) bought the assets of Violin Systems. The investment advisor to QSP is Soros, a private investment management firm that serves as the principal investor to a number of private investment funds that have a multi-billion dollars aggregate asset value. As a result of the purchase by QSP, Violin Systems is debt free with a fully funded P&L. Unlike many storage companies, they now have a short path to profitability. They can afford to deliver their products either in a pay as you grow model or as a subscription sales model. Violin Systems Today As part of their reemergence, Violin did not have to reinvent their products. It is indeed a re-start-up, with a great financial backer, 120+ customers worldwide and growing revenue. They had great technology and has along the way caught up and in some case surpassed their competition in software capabilities. At the same time, the all-flash market is hitting wave 3 where good enough performance is not good enough for an increasing number of data centers. Most impressive is that Violin is not hiding from its past stumble. It kept the same name and Ebrahim Abbasi, the CEO, is very transparent and forthright in explaining what went wrong, why the situation is different now and why he believes Violin s products are ideal for data centers looking to extract the full potential from memory-based storage. He also stated that he has the backing of his new investors to move into the future with a NVMf platform driving the latency even lower, and a new SW platform that includes a complete suite of data services plus SDS, Scale-out, QoS, predictive intelligence and file/block/object on the same platform. Violin is moving forward with lessons learned from the past, a clear strategy, a focused plan, a committed employee base (almost no attrition since emergence), and a loyal install base. They have also re-focused their solutions into three categories. The 7700 and 7750 systems are focused on enterprise production systems and deliver zero downtime and zero data loss. The 7300 and 7450 are high capacity platforms delivering 3X to 20X deduplication efficiencies, and the 7600 and 7650 platforms are focused on high performance delivering two million IOPS with very consistent and very low latencies, as low as 100

5 STORAGESWISS TAKE It would be easy to write Violin off and not give it a second chance. And a few pundits in the industry are doing just that. But considering they ve never actually bought or installed a Violin array, the reader should consider the source of the complaint. Instead, IT planners should look at the Violin installed base, which through the most tumultuous of times stuck with the company. Then IT planners should look at the state of the company right now; well funded, no debt and a realistic path to profitability. Few other all-flash startups are in a position to make all of those claims. Finally, IT planners should look at the state of the actual solution. The hardware easily remains one of the best in the class and is ready for the third wave of storage performance. The software, at a minimum, rivals the competing solutions and services remain a strength of the organization.

6 THE ANALYST George Crump is the founder of Storage Switzerland, the leading storage analyst focused on the subjects of big data, solid state storage, virtualization, cloud computing and data protection. He is widely recognized for his articles, white papers, and videos on such current approaches as all-flash arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking. He has over 25 years of experience designing storage solutions for data centers across the U.S. THE FIRM Storage Switzerland is the leading storage analyst firm focused on the emerging storage cataegories of memorybased storage (Flash), Big Data, virtualization, and cloud computing. The firm is widely recognized for its blogs, white papers and videos on current appraoches such as all-flash arrays, deduplication, SSD s, software-defined storage, backup appliances and storage networking. The name Storage Switzerland indicates a pledge to provide neutral analysis of the storage marketplace, rather than focusing on a single vendor approach. ABOUT OUR PARTNER Violin, the disruptive innovator in All Flash Arrays, is revolutionizing how businesses operate by enabling storage technology to support their company by changing the capabilities of their private, hybrid and public cloud environments. The Flash Storage Platform, powered by Concerto OS, a fully integrated storage operating system, is the industry leader in the combination of every significant category measured in all flash arrays: low latency, affordability, density, scalability and performance. With tightly integrated data services, the Violin Flash Storage Platform provides a unique combination of data protection, business continuity, and data reduction services onto a flexible, uniquely scalable solution called Scale Smart, delivering significant CAPEX and OPEX savings.