5 Myths about Cloud Computing AmCham discussion moderated by Brady Clough of Southpaw Productions

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1 5 Myths about Cloud Computing AmCham discussion moderated by Brady Clough of Southpaw Productions April 8, 2015, 9.00am AmCham offices, Dušní 10, Prague 1

2 5 Myths about Cloud Computing: 1st Myth: 2nd Myth: 3rd Myth: 4th Myth: 5th Myth: Running my IT is cheaper than using Cloud. I am losing control over my Cloud-stored data. I don t know who can legally access my data. Dependency on service quality. Using clouds raises many additional compliance issues.

3 Speakers: Petr Dobeš of TaylorWessing e n w c advokáti v.o.s. Dalibor Kačmář of Microsoft Raymond Onuh of redtoo Martin Souček of České Radiokomunikace

4 Study - Cloud Solutions Potential

5 Methodology RESEARCH METHOD Telephone interview based on script provided to the operator (CATI) SAMPLE SIZE 124 companies with cloud 5 companies which consider cloud 69 companies which do not consider cloud TARGET GROUP SMB business excluding agriculture (turnover mil. CZK per year) RESEARCH TOOLS Structured questionnaire in length of 10 minutes Ipsos for Microsoft: Cloud Solutions Potential 5

6 Quantitative Part Results Summary Have cloud: 63% Do not consider: 35% Do not have cloud but consider: 3% The Czech cloud market seems to be saturated: From almost 200 companies surveyed, only 5 consider to introduce cloud solutions in the next year. On the other hand, 1/3 of companies (which have cloud) have been using cloud for more than 2 years. There is relatively high level of satisfaction with all steps of the process. Searching information Cloud usage Purchasing process Deployment process The top 5 cloud solutions in terms of usage on the Czech market: Google Apps Hosting Microsoft BI on SQL Server Dropbox/Box Office 365 Office (Office 365, Google Apps) and Drive applications (Google Drive, OneDrive, icloud, Dropbox) have the highest level of satisfaction (based on the NPS score). Ipsos for Microsoft: Cloud Solutions Potential 6

7 Running my IT is cheaper than using Cloud. Cost reduction by implementing process automation & BI Predictive analysis in Microsoft Excel or using Machine learning feature in Microsoft Azure Virtual Machines

8 Running my IT is cheaper than using Cloud. Scalability optimized computing power = optimized your costs Geo & Zone replication for your data - /17 Datacentres around the world/ IaaS & PaaS & SaaS & Hybrid many ways and combinations of managed and unmanaged services for your applications and needs Supports Microsoft and 3th party products languages, OS, tools, frameworks = easier implementation/migration

9 I am losing control over my Cloud-stored data. Yes, you can by ignoring reading and analyzing cloud provider s T&C Do I control what happens to cloud-stored data? Commercial vs Free services & provider s business model Who owns the data stored in cloud? DC owner x Collocation x Virtual provider/broker Can the data be accidently deleted or corrupted? Cloud error prone IT. Use all means for data protection For HBI data have disaster recovery scenarios in place

10 I am losing control over my Cloud-stored data. How can I access my data? Internet connectivity, private data connections & physical data shipping Multiple datacenters data sets copies Does the provider complies with regulations? Treating all data, PII data specifically Must have : EU DPA, ISO 27018, ISO 27001, SSAE 16 SOC 1 Type II Cloud exist strategy with respect to my data? Access to data after the exit, and digital wipe

11 I am losing control over my Cloud-stored data. Pre-adoption concern 60% cited concerns around data security as a barrier to adoption 45% concerned that the cloud would result in a lack of data control Benefits realized 94% experienced security benefits they didn t previously have on-premise 62% said privacy protection increased as a result of moving to the cloud No, you don t have to by selecting a right cloud provider with corresponding services contracts

12 I don t know who can legally access my data. Public Authorities - Obligation to Issue Information x Search and Seizure Procedures (Police, Competition Authorities, Fiscal Authorities?) Limitation to Specific Jurisdiction Czech Republic? Competitors? Legal v. Hackers

13 Dependency on service quality. What is determining service quality? Business needs for: Capacity Availability Response time Relevant costs

14 Dependency on service quality. Factors: Technology People SLA and processes CAPEX & OPEX Metrics (internal vs. external)

15 Using clouds raises many additional compliance issues I will face higher risks related to personal data protection Controller x Processor Transfer of Personal Data Abroad Customer Data Protection Information Obligation Software licensing SaaS Terms and Conditions

16 Discussion.

17 Thank you.

18 Speakers: Raymond Onuh of redtoo Dalibor Kačmář of Microsoft Martin Souček of České Radiokomunikace Petr Dobeš of TaylorWessing e n w c advokáti v.o.s. p.dobes@taylorwessing.com, moderator: Brady Clough of Southpaw Productions clough@southpawpro.cz,

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