DAHA AKILLI BĐR DÜNYA ĐÇĐN BĐLGĐ ALTYAPILARIMIZI DEĞĐŞTĐRECEĞĐZ

Transcription

1 DAHA AKILLI BĐR DÜNYA ĐÇĐN BĐLGĐ ALTYAPILARIMIZI DEĞĐŞTĐRECEĞĐZ

2 IBM Bilgi Altyapısı Stratejisi Roland Leins Veri Depolama Sistemleri Satış Müdürü, IBM CEE

3 The World is becoming Instrumented, Interconnected, Intelligent 2.5 billion RFID tags sold in billion camera phones sold through million GPS devices sold annually by million smart electric meters in M by billion people will be on the Web by 2011

4 The Information Explosion It doesn t matter if the economy is good or the economy is awful, data growth never abates. It is the one constant thing that we deal with. Steve Duplessie, Sr. Analyst, Enterprise Strategy Group, Feb Petabytes Terabytes Gigabytes 247 Billion s sent daily Text messages generate 400TB of data per day in the US MRIs will generate a petabyte of data in 2010 Megabytes Kilobytes

5 Building A Smarter Planet For the first time in history, almost anything can become digitally aware and interconnected. IBM is applying its expertise, global scope and creativity to build the backbone of 21st century industries and public institutions. Value comes from gaining new intelligence from the vast amounts of information being created. IBM can help you build a more dynamic information infrastructure to keep you in control Mobility Infrastructure Facilities Infrastructure Production Infrastructure Technology Infrastructure Communications Infrastructure

6 IBM Information Infrastructure Innovative, Integrated, Available Today Manage information more effectively and mitigate information risks with a dynamic infrastructure that efficiently and securely stores, protects and optimizes access to information Protect, manage and gain insight from your information with IBM s leadingedge storage and data management products, services and integrated solutions; supported by world-class expertise and proven experience Information Compliance Information Availability Information Retention Information Security Mitigate information risks Deliver continuous access to information Support information retention policies Securely share information

7 Are You Managing Information Growth Effectively? Are You Ready for the Next Wave? Legal discovery can cost $150k to $250k (US) Reduce reputation risks and audit deficiencies Information Compliance 59% of managers miss data they should have used Continuous, reliable information Information Availability 37% of data is expired or inactive Policy-based data retention Information Retention 84% of security breaches are internal Secure sharing of information Information Security

8 What is Information Compliance? Compliance ensures that information is handled with all the laws and regulations that apply to an organization, and that it can be demonstrated when called on to do so. Industry definition Compliance Challenges: Achieving, sustaining and proving compliance can be complex, costly, and risky. Many organizations implement compliance products without a clear strategy or destination. New laws force changes. Auditors force continuous improvements.

9 Typical Savings for IBM Content Collection & Archiving Cost Drivers Production System Tangible Costs Storage Mail Servers Backup Production System Productivity Costs Production Administration End-User Administration Litigation Tangible Costs Data Spoliation (fines, lost or settled cases) Labor costs of providing the information Savings After Deployment Mailbox Management Tangible Savings 50%-80% 40%-60% Cost of backup media and storage Mailbox Management Productivity Savings 20% to 80% 70% to 90% Discovery Tangible Savings Up to 100% Hours vs. Days

10 Flexible, Integrated Compliance Solutions Speed Time to Value Information Compliance Issues Content Collection & Archiving Advanced Classification Records Management & Federation ediscovery Search & Analytics Solutions IBM Compliance Warehouse for Legal Control Integrated IBM Solution includes Hardware and Services Protected Storage (Information Archive, N series SnapLock) Enterprise Content Management (ECM) Software and Partner Solutions Extend the Value and Meet Industry and Geopolitical Specific Needs Compliance is a Hot Topic Over 90% of clients are actively addressing one or more of these issues Nearly 3/4 have made, or plan to make major changes in these areas in recent past, or next 18 months * * Synopsized from 2009 Kahn Consulting report

11 What is Information Availability? Getting the right information to the right people at the right time at the right cost

12 Impacts of Insufficient Information Availability Costs: Lost revenue and market share Downtime can cost 16% of revenue Service Levels Lost employee productivity Customers will abandon your web site if response time is slow Risks Extended downtime or data loss can impact brand equity Loss of goodwill and customer loyalty Information loss

13 IBM Information Availability Solutions High-Performance Components help decrease backup windows by up to 90% Faster Disk Systems: XIV, DS8000, DS5000 Data Center Networking: 10 Gb Ethernet switches and routers; Fibre Channel over Ethernet (FCoE) Virtual Tape: IBM Virtualization Engines, TS7600 and TS7700, and VTFM Storage Virtualization can increase Storage utilization up to 30% Leading Storage Virtualization: SAN Volume Controller, Scale-out File Services, XIV Business Continuity, for shorter Recovery Time Objectives (RTO) Automated point-in-time recovery: DS8000 with Global Mirror, N series with MetroCluster, TSM FastBack, and Global Technology Services (Information Protection Services and Business Continuity and Recovery Services) Information Infrastructure Management to Maintain Service Levels Simpler Administration. Faster Repairs: Tivoli Storage Productivity Center, XIV

14 What is Information Retention? Data is Growing at 25% to 50% CAGR 93% of Clients have Data Duplication above 65% Data Life can be Longer than Media Life

15 Information Retention Solutions with Deduplication drive exceptional efficiency gains Resource Optimization Deduplication and compression can substantially reduce physical storage requirements (ProtecTIER, TSM, N series) Policy-driven tiered storage can improve storage efficiency, reduce cost, and save energy (SVC, SoFS, TSM) Long Term Retention Preservation of information assets (SoFS, Information Archive, Tape, SATA disk) Migrate information to new storage media (SVC, TSM, Data Mobility Services) Archiving Improve performance of critical applications, simplify application maintenance, and lower total costs (Optim, FileNet, CommonStore) Data Protection Policy-based backup, faster restores, built-in deduplication (TSM, N series) Deletion protection for valued assets (IA, N series Snaplock, WORM tape)

16 What is Information Security? Average total cost of a data breach is $10 million Value of information on one lost tape or disk can be up to $34 million* *Stolen Customer Records can be worth $1 each on the Black Market

17 The Bigger Picture The Real Cost of Faulty Security Loss of Customer Information Loss of Customer Confidence Loss of Intellectual Property Legal and Regulatory Exposures Loss of Brand Equity Cost of Remediation Business Disruption Your Job Lost business now accounts for 69 percent of data breach costs, up from 65 percent in 2007 and 54 percent in the 2006 study. * 2008 Annual Study: Cost of a Data Breach, Ponemon Institute

18 Information Security Improve Information Risk Management Capabilities Authentication, Authorization, and Accounting (AAA) + Auditing Access and Identity Management (TIM, TAM, FIM) Secure Administration (TPC) Security Reporting and Auditing (Tivoli Security Information and Event Manager, Tivoli Security Operations Manager) Network Security Web Application Security (Proventia) Data Loss Prevention (Proventia) Threat Management (Internet Security Services, IBM RealSecure) Managed Security Services (Internet Security Services) Information Encryption Encrypt data at-rest with self-encrypting tape and disk (DS8000, DS5000, LTO, TS1130) and Key Lifecycle Management (TKLM) Application-based encryption (Tivoli Storage Manager, DB2)

19 What Differentiates IBM Information Infrastructure Solutions? XIV Storage Systems Next-gen disk storage simplifies capacity deployment, supports infinite snapshots and reduces power, space and cooling costs up to 80% SVC Storage Virtualization Virtualize storage across multi-vendor systems, increase utilization by more than 30% and save up to 50% in administration and management costs Security and Data Services Enhanced Fidelis Security appliances prevent network data loss or leakage with inspection speeds up to 4x faster than competition Integrated Solutions that simplify and speed time to value: Grid Medical Archiving Solution, Scale-out File Services, Compliance Warehouse ProtecTIER Appliances Innovative data deduplication appliances can reduce 25TB of data into 1TB of storage capacity, 9x faster than other solutions in the market DS8000 Enterprise Disk First in market encrypted disk storage simplifies data security and now includes solid state drives and more than 1 Petabyte of capacity per disk system Tivoli Storage Management Tivoli s storage suite includes capabilities such as near instant recovery of Microsoft applications, onboard data deduplication and integrated DB2 databases

20 IBM delivers new capabilities to help trim Infrastructure Costs Addressing data growth challenges Improve Asset Utilization: Lower storage acquisition costs by up to 70% Simplify Operational Complexity: Improve productivity by up to 50% Protect Information: Deliver trusted information with near zero performance impact Enable Business Growth: Achieve 10X or more improvement in elapsed time for business queries Storage Virtualization Data Deduplication Enterprise Storage Solutions Storage Management Encryption & Key Management Information Security Business Intelligence Solid-state architecture

21 Build a Foundation for Your Future Real Companies Building Dynamic Information Infrastructures Today Reduce cost and manage scalability, without performance compromise A subsidiary of Aetna 70% performance increase for core SAS application while reducing energy, floor space & administrative expenses Provide continuous access to information while reducing costs No downtime for upgrades. 90% lower cost for data management. Improve service levels while lowering energy consumption 6 F drop in data center temperature after storage migration. New systems are easier to operate. Improve service levels while reducing costs with Cloud Computing Reduced costs by managing more than 92,000 worldwide users with one storage cloud and one delivery team.

22 Extending the Leadership Announcements, Feb. 9, 2010 New Products Enhanced Enhanced Services Services IBM Scale Out Network Attached Storage adds nearly unlimited File System support. Replace multiple NAS Filers with a single environment that s simple to manage. Implementation Services available worldwide in March. IBM System Storage TS7680 Deduplication Gateway for System z optimizes storage utilization for mainframe tape processing to reduce costs and improve service levels. IBM System Storage N series N3400, with double the performance and capacity of its predecessor, the N3300 IBM System Storage N Series gateways and storage systems add 600GB Fibre Channel and SAS drives, and cost effective software bundles. Converged Networking, Cisco Nexus 5000 for IBM Storage and IBM Converged Switch B32, increase throughput with 8 and 10 Gbps support. IBM Data Mobility Services - Softek TDMF for UNIX adds LUN-level online data migration to resolve hot spots quickly, and support for shared storage environments, GPFS and Oracle RAC IBM Storage Optimization and Integration Services process excellence can help reduce unplanned outages with standardized, auditable procedures that reduce operational cost and complexity.

23 IBM Scale Out Network Attached Storage (SONAS). The C: drive of the enterprise. Just like you, enterprises have to manage files on drives and in directories. It s a pain. High administration costs from managing multiple file servers. Hard to know where a specific file is when you need it. SONAS makes it easy. Single namespace like one big C: drive but everyone can share it. Up to 14 petabytes of storage. 180 million 4-drawer filing cabinets full of text. Every MRI done in the world this year. This is a game-changer. No other product can scale like this. Perfect storage solution for cloud implementations. Compliance Availability Retention Security

24 IBM SONAS Benefits Industries and Workloads Many environments needing easy-to-manage high performance, scalable storage. Collaboration Data & General File Storage Digital Media Web Content Store High Performance Analytics Energy & Geo- Sciences CAE General purpose file storage environments where clients are challenged with the manageability of current NAS systems High performance, simplified management for widely varying use cases in digital media environments. Hyper-scalable storage for large Web 2.0 stores and for other vendors looking to build their own Cloud/SaaS applications Business applications such as financial services interested in cloud deployments with single namespace Energy exploration and geo-sciences require huge addressable namespaces and very high performance. Auto / Aero / Electronics design processes experiencing rapid file-centric storage growth as simulation expands. Retail Banking & Financial Markets Chemical & Petroleum Healthcare

25 IBM XIV Next generation storage. Next-generation storage with exceptionally low total cost of ownership. Capacity without complexity. Remarkably easy installation. Set it up and it starts migrating data. Automatically tunes itself. Never a hotspot. Always fast. Unlike any traditional storage system, performance gets better as you fill it up. Advanced grid architecture unique technology in the market New benefits by architectural design Enterprise class storage that s ideal for challenges of an interconnected world Almost 2,000 new installations since we acquired XIV. In 2009 there were over 200 installations into accounts that had not done business with IBM before. Compliance Availability Retention Security

26 ProtecTIER deduplication gateway for System z. Store 25TBs of information on 1TB of storage in System z environments. A proven capability that s now available for the mainframe for the first time. None of our competitors can do this. What is deduplication? Keeping only one copy of information and eliminating duplicates. Think about attachments you get in your Notes inbox. Everyone on the distribution list gets a copy. Deduplication saves one copy on storage. Enterprises spend huge amounts of money backing up and saving duplicates. ProtecTIER deduplication: Can reduce up to 25 terabytes of raw information into 1 terabyte of storage. Significantly improves your clients backup time without changing their backup processes. Compliance Availability Retention Security

27 Transform Your Information Infrastructure Get Started Today Planning Five On-line Self Assessments with recommendations: information infrastructure, compliance, availability, retention and security Getting Started Information Infrastructure Workshop, 2 to 3 days Storage Energy Analysis, 1 week Storage Optimization Workshop, 2 to 4 weeks Other web-based resources: The IBM Information Infrastructure Web Site: ibm.com/information_infrastructure The IBM Storage Web Site: ibm.com/storage

28 It s a great time to invest in your storage infrastructure Rapid ROI More Throughput Lower Energy Consumption Smarter To learn more about IBM Information Infrastructure and Storage Solutions, visit ibm.com/information_infrastructure.

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