Dynamic Infrastructure: Building a Smarter Planet. Laura Voglino Vice President, Marketing System & Technology Group Growth Market

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1 Dynamic Infrastructure: Building a Smarter Planet Laura Voglino Vice President, Marketing System & Technology Group Growth Market

2 The world is getting smarter more instrumented, interconnected, intelligent Smart traffic systems Intelligent oil field technologies Smart food systems Smart healthcare Smart energy grids Smart retail Smart water management Smart supply chains Smart countries Smart weather Smart regions Smart cities

3 A smarter planet is placing new demands on IT Pervasive instrumentation will create vast amounts of data & drive new types of applications that require real time data analysis and prediction. Advanced Search Financial Analytics Medical Imaging 3D On-Line Infotainment Video Surveillance Analytics with Online Transaction Processing Network Security & Threat Management

4 Implementation challenges as you implement a dynamic infrastructure: How do I ensure that I maximize the full ROI benefit of virtualization? My workloads are becoming more complex, how do I make the right choice relative to the deployment I m adding environment? 50% more storage a year. How do I stem the tide and get my arms around the A lot of buzz on cloud, information where challenge? is the best place to start and how?

5 Designed, integrated systems are part of the transformational story of the next decade.

6 IBM delivers an end-to-end solution Integrated Service Management enable a fully virtualized infrastructure providing rapid deployment and lower cost Systems designed for a smarter planet New Delivery Models offer multiple delivery options: managed services, outsourcing, cloud & system offerings Workload Optimized Systems breakthrough technology deliver hardware optimized for specific client workloads

7 IBM s integrated approach to service management within the data center, across IT & beyond Service Management for Industries Service Lifecycle Management Service Management in the Data Center

8 The world s first smart grid country: Enemalta Water Services Corporation uses Power Systems to provide Malta with smarter energy and water management 250,000 interactive meters will monitor electricity usage in real time, set variable rates, and reward customers who consume less energy and water. The challenge: Malta depends entirely on foreign fuel oil for the production of all of its electricity and for more than half of its water supply, which filters through an energyintensive desalination process. The solution: After the transformation of both utilities, data from intelligent meters can be analyzed to help lower costs, adopt efficient and sustainable consumption patterns and cut greenhouse gas emissions. Citizens can make smarter decisions about how and when they use power

9 New Delivery Models: Optimizing business workloads with the delivery option that fits, including cloud computing. Enabling employees Streamlining tasks to improve time and save money Desktop Speeding research and development Business Services Desktop Private Cloud Public Cloud Collaboration Managing Information Development and Test Analytics Storage & Archive Infrastructure Meeting compute demands quickly Smart Business on the IBM Cloud workload based services available from IBM s cloud Smart Business Cloud private cloud services behind your firewall Smart Business Systems pre-integrated, purpose built, ready to use

10 Flexible delivery options provide choices to implement the right IT environment for your business requirements SMART IS Seamlessly migrating from a legacy data center to an updated, hosted energy efficient data center. SMART IS Worldwide expansion of a business enterprise system on a secure, resilient managed server environment. SMART IS Self service and provisioning of resources in minutes instead of weeks. Fortis Investments Management Ltd: Reduced legacy data center operational costs by more than half by migrating to an IBM data center solution, complete with enhanced network design and central monitoring. Unilever: Successfully rolled out a global SAP implementation project to emerging markets when it engaged IBM to deliver a comprehensive managed services solution. NedBank: Developers and testers can now request their resources through an easy to use self- service portal. Test environments are provisioned in minutes instead of weeks and software configurations are consistently deployed every time using stored workflows.

11 IBM Systems & Technology lay the foundation Deep Understanding of Client Needs Approach challenge from the client s perspective Workload Optimization A Comprehensive Portfolio A family of fit-for-purpose servers, storage & system software Technology Leadership 11 Investing in future technology for differentiation and sustained leadership

12 Workload characteristics Not all workloads are the same Transaction Processing & Database High Transaction Rates High Quality of Service Peak Workloads Resiliency and Security Business Applications Scale Quality of Service Large Memory Footprint Responsive Infrastructure Analytics & High Performance Computing Compute intensive High Memory Bandwidth Floating point Web, Collaboration & Infrastructure Highly Threaded Throughput-oriented Scale Out Capable Lower Quality of Service 12

13 Smarter Traffic depends on interconnected, Dynamic workloads Tariff Calculation Traffic Management Transaction processing Journey Prices Business analytics Citizen Account Management Business Applications Web / Collaborative 13

14 Singapore Land Transit Authority: Transit payment system Transaction Processing & Database Web, Collaboration & Infrastructure Revenue management requires mixed workloads of various sizes optimized across multiple platforms. Tariff calculation 20 million payments daily Power System, storage, WebSphere, DB2, Tivoli, AIX Real time calculation of journey prices Power System, storage, WebSphere, DB2, Tivoli, AIX Business Applications Web/retail channels for citizens account management System x, storage, WebSphere, DB2, Tivoli, AIX Analytics & High Performance Computing Passenger demand prediction & transit management Power System with multiple LPARs and storage 14

15 A workload optimized approach can deliver greater performance, scale and efficiency INTEGRATED WORKLOADS SYSTEMS CHOICE PURPOSE BUILT SOLUTIONS IBM delivers choice of systems to match unique business workloads. IBM enhances and deeply tunes solutions for specific workloads. IBM integrates heterogeneous systems to optimize multiple workloads.

16 IBM Smart Analytics System An integrated, high performance analytics solution for accelerating delivery of insights for faster, smarter action. Able to adjust and grow based on your company s ever-changing business needs. Broad analytics capabilities Powerful warehouse capabilities Scalable and fully-integrated IBM hardware Set-up services and single point of premium support Delivering results in days instead of months. 16

17 IBM Smart Analytics Optimizer Improved service through accelerated and accurate business insight Integrated and managed business intelligence solution optimized across heterogeneous technologies. Extends tried and true System z qualities of service and management capabilities. Delivers up to 10x query response time improvement and a single source of secure data for BI workloads. Combine the power of mainframe transactions with real-time analytics for fraud analysis Fast and predictable response times for queries enables real-time fraud analytics during the claim transaction. Reduce xx the number of fraudulent claims with the ability to process fraud analytics during the claim transaction. *SOD: All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

18 Highly Optimized with a workload optimized approach SMART IS Selecting the right system to optimize performance. SMART IS Speeding implementation with a purpose built solution for analytics. SMART IS Utilizing specialty processors for specific workloads to optimize resource utilization. EXA: Using workload-optimized systems to run simulations in an afternoon instead of weeks. Exa helped the US Bobsled team shave tenths of a second off each run helping them win their first championship in 50 years. Blue Cross Blue Shield: Now able to better understand and detect demographic trends to improve workforce health while better managing costs for the employee. Allied Irish Banks: Optimized transaction processing workloads, while centralizing application serving for multiple workloads on a single platform, thus reducing cost and improving flexibility.

19 Virtual system pools Challenge Traditional problems such as low server utilization, too many management tools. Consolidation and virtualization address traditional problems but introduces new challenges. More management tools, system maintenance challenges. Proliferation of virtual images. Solution New Virtual System Pools, enabled by IBM Systems Director VMControl, to reconfigure and scale systems for dynamic workloads. Benefits Automated and dynamic management, provisioning and relocation of virtual images and virtual machines across a pool of systems.

20 VMControl Systems Software Simplify & Automate Management to make data center Cloud Ready Today: SystemMultiple Pools: Heterogeneous Platforms Individual platforms managed by individual tools Pooled platforms managed as clusters Servers Storage Network

21 VMControl Systems Software Simplify & Automate Management to make data center Cloud Ready Clouds: System Pools: All platforms Pooled platforms managed as one clusters

22 VMControl Systems Software Simplify & Automate Management to make data center Cloud Ready Clouds: All platforms managed as one Supporting New and Diverse Types of Workloads for a Smarter Planet

23 Transformations to smarter solutions require smarter systems that: Scale quickly and efficiently Optimize workload performance Flexibly flow resources Avoid downtime Save energy Automate management tasks 23

24 Announcing Power 7 Workload-Optimizing Systems Virtualization without Limits Resiliency without Downtime Dynamic Energy Optimization Management with Automation Integrated Value

25 IBM Power 750 Express 83% savings on energy costs with 28% more performance at a fraction of the price using a single IBM Power 750 instead of a 64-core HP Integrity Superdome. Shown to actual scale Superdome or Super Power? 25 HP Integrity Superdome 64c 1.6GHz dual-core Itanium2 in a 30 x77.2 x48 frame Maximum energy requirement of 11,586 Watts SPECint_rate2006: 824 IBM Power 750 Express 4 socket, 32 Core 4Ux19 wide POWER7 Processors Maximum energy requirement of 1,950 Watts SPECint_rate2006: 1060 Source: SPECiint_rate2006. For the latest SPEC benchmark results, visit

26 Announcing ex5 5th generation portfolio of IBM industryleading technology in enterprise x86 computing. Expansion of Enterprise X-Architecture to IBM BladeCenter. 6X the memory capability of today s x86 servers lowering software costs by up to 2/3. Lowest costs of acquisition and deployment for enterprise x86 computing in the industry. #1 Market share leader in scalable x86 servers The new thinking of x

27 The new thinking from IBM Introducing the ex5 Portfolio System x3850 X5 IBM BladeCenter HX5 BladeCenter HX5 System x3690 X5 MAX5 Maximum memory scaling independent of processors exflash FlexNode One 4-Socket System Two 2-Socket Systems Extreme IOPs SSD storage Scheduled provisioning 27

28 In Summary building the Infrastructure of a Smarter Planet As the world gets smarter, demands for IT will grow it s time to start thinking differently about infrastructure. It requires looking at IT delivery from the business perspective and leveraging: Integrated service management A workload optimized approach Flexible delivery choices IBM s is ready to work with you to improve service, reduce cost and manage risk. Systems for a Smarter Planet delivering superior business and IT services with agility and speed.

29 THANK YOU