Social Media. Right Tool - Right Time - Right Place SM4DM
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1 Social Media Right Tool - Right Time - Right Place SM4DM
2 Experiences Observations Concepts Experiences: 80 Shipyard engineer 85 Seattle B&B 87 1 st PC, B&B IT 94 www 97 B&B website, RERT PSW 00 Informal outreach w/local government 01 EM, ICS, PIER 02 Formal outreach w/local government 03 HSPD 5, NIMS, AOR expanded West Coast 07 AOR expanded Japan, SM growth explodes 09 Retired SY, B&B conference SM4BB/SB 10 EMCOMM SM4EM, DHR 11 SNAP NC, EPI2oh 12 PIP, EMCOMM SM4DM Observations: Public Affairs vs Response (Ops, Plans, Logistics) Transition traditional to social media Technological change growth & simplification Social Media & Mobile Technology No process for integration Whole Community Approach Gaps Current vs Desired Concepts: Resource Typing Modular/Scalable/Flexible Framework SM4EM (steady state) vs SM4DM (disaster) SEO, Branding, and Marketing Response Messages SD4DM: new infrastructure,role accounts, turnover Whole Community Approach: neighborhood tiers, citizen responder, managing at lowest level Multiple 2 way Communication Channels Standardization and integration NIMS/ICS compatibility Building Process and Partnership Closing Gaps
3 Framework Resource Typing (categorization) Collaboration Steady state: SM4EM Outreach Everyday Emergencies Multi media Google Apps Blog Flickr YouTube Blogger Maps Google Twitter Micro blog Disaster Events: SM4DM Search Engine Optimization Branding Authority Building/SME Monitoring Analysis Metrics Search/Alert Record Retention Role Accounts Facebook Social Network HootSuite Productivity PIER Content Mgmt Infrastructure
4 A Whole Community Approach A tiered response and an engaged partnership between government & citizens Fed State NIMS County City ICS Community Hub Neighborhood Hub SM4EM Immediate Neighborhood Individuals/Family SM4DM Steady State Mitigation Preparedness Response Recovery Disaster Event Outreach Daily Emergencies Education Build safer community Data Gathering Training Action Data Gathering JIT Training Education Data Gathering Large scale JIS/UC 2way comms Reasonable Span of Control
5 Search Optimization Neighborhood Sites Transfer of Trust Federal Sites Build Authority Whole Community Approach Shared Messages Disaster Site keywords MOU backlinks State Sites Engaged Partnership City Sites Unity of Purpose & Effort County Sites
6 Integrating Social Media into Neighborhood Preparedness and Response SNAP individual/family tasks Check on family, give aid or call for help. (call, text, post, LBS) Listen to radio Put on protective clothing Check home damage/fire Control utilities Contain hazards Secure pets Call contacts (call, check in) Put up OK/Help sign Put extinguisher outside Help neighbors SNAP neighborhood tasks Response Tasks Coordination/Leadership Communications Telephony (text, voice, ) Text, Posts (social network, microblog) LBS (responders, survivors) Utility Control Search and Rescue First Aid (docs, video, map) Shelter and Special Needs Damage Assessment Security (map) (monitor) (map, photo, radio, LBS) (docs, radio, LBS) (docs, map, video, photo) (docs, map)
7 Neighborhood Outreach/Education Site Social Network Microblog Blog
8 Neighborhood Preparedness/Response
9 Layering Neighborhood Response
10 Current vs Desired State 2011 Social Media + Emergency Management Camp Gaps: Resources Laws, Policy, Guidance Engagement & Community Building Buy in and adoption through demonstrated value Reliability and verification Structure and integrity
11 More Information Presentation Example Neighborhood Response & Preparedness Example Deepwater Horizon Response SM4DM Resources Explore Experiment Educate Consultants/Responders Category Definitions Tool Review
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