SaaS Integration. Rick Nucci. Addressing a top 3 priority for SaaS adoption. Founder and CTO Boomi
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1 SaaS Integration Addressing a top 3 priority for SaaS adoption Rick Nucci Founder and CTO Boomi
2 Introduction 2
3 Agenda Introduction About Boomi The Evolution of Integration Enterprise Cloud Strategy Best Practices for SaaS ISV
4 Introduction The SaaS Integration Priority
5 Top Executive Concerns Regarding SaaS Deployment and Use 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
6 When Integration Impacts You During your sales cycle According to our SaaS ISV partners, 35-65% of deals During implementation Custom coded integrations typically the longest phase of the implementation During renewals Silo d SaaS deployed cited as top reason for cancellation 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
7 About Boomi Market & Technology Leader in Cloud Integration
8 About Boomi AWARD WINNING TECHNOLOGY Industry s first & leading Integration Cloud 70+ ISV and SI partners 500+ Clients Globally Venture-Backed by FirstMark Capital Offices in Philadelphia and San Francisco 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
9
10 The Evolution of Integration From closed systems to self-service.
11 Primary Integration Patterns What exactly do we mean by integration? Data Synchronization Keep customer information consistent across applications Business Process Automation Minimize human involvement in high volume, low value tasks Mashup Present unified view of data across applications on the fly Data Aggregation Maintain central data store for BI/Analytics 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
12 Circa 1990 s Application Integration Spaghetti
13 Roots of Integration Complexity Closed systems + vendor priorities = API Optional Just write to the database! Application customization disconnected from API Wildly disparate integration standards, invocation models, programming styles 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
14 Today SaaS Connectivity Closed systems = No traction API not optional There is no database! Multi-tenancy architecture forces customizations to manifest in API We at least agree on a few things HTTPS, SOAP/WSDL, REST/WADL 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
15 Today Big Mentality Shift Who owns the integration problem? SaaS ISV must solve during sales cycle Department purchasing SaaS: I love your solution, show me how it connects to X 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
16 Enterprise Cloud Strategy The Cloud transition is underway!
17 Tomorrow: Transitioning to The Cloud SaaS Applications PaaS Application SaaS Application Custom Application Public Cloud BI HRIS Financials
18 Aligning with CIO Cloud Strategy Open platform enable experts build and publish their own connectivity Centralized integration development & maintenance Centralized integration governance Decentralized integration runtime 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
19 The Data Imperative Data transcends boundaries End-to-end visibility is top priority Data compliance is key
20 IDE & Ops Centralization Applications are de-centralized Ops centralization now gets spotlight Audits and compliance key drivers Centralized development critical for scale
21 The Role of Traditional Middleware Augment vs. Rip & Replace In line with SaaS strategy, in general Inefficiencies will become apparent, with greater SaaS adoption
22 Long Term Vision Virtual Suite Identity Integration User Experience Integration Process Integration Data Integration
23 Best Practices for ISVs API Strategy / Strategies for Scale
24 Phase 1 Your API
25 Phase 1 Your API Key Success Factors Your API is part of your product Owned by product management Integrated into SDLC processes Don t charge extra for your API Oh, you wanted outlets for your electricity? Think self-service Free, open access to API and documentation as part of product evaluation Your customers will come up with smarter uses of your API than you will 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
26 Phase 2 Productization
27 Phase 2 Productization Patterns of re-use will emerge across customer implementations Implement discovery process Cross re-usability and market potential QuickBooks, Salesforce, Great Plains > Strong Candidates SAP > Potential challenge due to heavy customizations Package up most popular integrations What aspect of the integration will be unique from one customer to the next? (e.g. Login credentials, custom fields, options, etc ) Bundle into your application 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
28 Summary With right strategy, you will address a top 3 concern More perception problem than reality problem Multi-tenancy = foundation for integration success Sell faster, deliver faster, retain more! 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS
29 2010 RACKSPACE SAAS SUMMIT OCTOBER 7, 2010 SAN ANTONIO, TEXAS 29
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