BroadGroup is an Information Media Technology and Professional Services company.

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2 BROADGROUP BroadGroup is an Information Media Technology and Professional Services company. It also owns the widely acclaimed Data Economy online and offline global news source and investor forums provider for the tech sector. BroadGroup is now a member company of FTSE 250 firm Euromoney Institutional Investor PLC.

3 WHAT S HAPPENING IN THE DATA CENTER MARKET? Massive growth of Data Hyperscales EDGE

4 MANAGING DATA GROWTH 7.7k tweets posted 71k Youtube videos viewed 8.5k comments posted to FB 2.3k photos uploaded to FB 2.8k Skype calls placed EVERY SECOND TODAY 804 photos uploaded to Instagram 63k Google searches performed 2.6m s sent 48.7GB internet traffic passed

5 DATA IS ALSO CHANGING Internet Traffic is changing: TWITCH = 4% of total global network traffic Twitch is the leading Streaming provider for esports and Live Streamed Events (concerts etc..) Twitch generates more traffic than HBOGO On August 23rd, Twitch announced that they had set a new viewership milestone, boasting more than two million concurrent viewers. Twitch reaches its peak during the late morning/early afternoon

6 DATA EXPLOSION Global data traffic set to reach 71 billion GB per month by 2022 DATA GENERATED THROUGH CONNECTED THINGS SMART CITY

7 RESPONSE TO MANAGE, ANALYSE, PROCESS NEW DATA Deployment of Hyperscales globally to deliver cloud services to enterprises And coming soon.. EDGE as data becomes local

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9 HYPERSCALES: EUROPE FORECAST 119 HYPERSCALE DATA CENTERS BY 2021 Forecast suggests 619 Hyperscales globally by end of Hyperscale build out Source: Cisco Index 2018 Asia Pacific N America Europe LatAm CEE MEA

10 EDGE Possibly the most important technological innovation and development in a generation

11 EDGE = Brings together a host of other new technologies, services and applications at its core will be the deployment of 5G + IOT + networks of sensors + Edge data centres/micro data centres Multiple deployment of Edge across data intensive cities in most developed countries by 2025

12 Convergence of factors that demand deployment of Edge Infrastructure Growth in internet penetration along with ubiquity of mobile and hand held devices Explosion of human generated data, primarily unstructured, and machine-generated information at the digital edge Promise of an ultra-low latency 5G network Extension of the internet to Edge cities where content is cached deployment edge & micro Datacentres US and Europe will spend around US$272 billion on edge computing capabilities between now and 2026

13 COLOCATION IN EUROPE

14 FLAP - DATA CENTRE TRENDS FOR Q City Amsterdam Trend Supply continues strong Equinix AM4 IBX opened in Q Otherwise no big moves but various initiatives under discussion both in Amsterdam and elsewhere in the Netherlands. Frankfurt Supply significantly increased this quarter Interxion is to expand its campus by 50% (10,000m2) over the next 7 quarters London/M25 Market investments continue despite Brexit (KAO opening last month) Virtus plans to add two new data centres LON 5 & LON 6 (17,000m total tech space) Paris Growth still relatively slow compared with the other Tier 1 cities but signs of stronger recovery, led by cloud players Activity continues to focus on Marseille rather than Paris Interxion announced will add total of 4,300m2 equipped space. 1 st phase Q1 2018

15 VERTICAL MARKET SECTORS IN GERMANY USING CLOUD AND KEY BUYING CRITERIA

16 CONTINUING TREND TO OUTSOURCE TO THIRD PARTY DATA CENTRES

17 CHANNEL TO MARKET Direct sales maintain pole position as the top channel to market typically from 80% up to 95% depending on size and type of operator. IT consultant & Systems Integrators continue in a strong second position as enterprise users continue migrate to cloud and need external skills to implement hybrid solutions.

18 NORDIC MARKETS: the USPs HYPERSCALES IDEAL HABITAT HPC CONNECTIVITY RENEWABLE ENERGY EASY PLACE TO DO BUSINESS M&A ACTIVITIES ARE INCREASING

19 DENMARK European hub location for foreign investors Apple facility in Odense, Jutland interest from a number of US-based and international companies (Asia) subsea cable connectivity and domestic fiber connectivity

20 WHAT IS THE BEST PLACE FOR DATA CENTER?

21 UPCOMING EVENTS 2018

22 WHAT TO EXPECT AT DATACLOUD EVENTS 14 hours+ networking time across 2-day event Awards Ceremony: Europe, Asia, Africa Widest networking Mobile/Online App Datacenter leaders speaker academy

23 Marcello Brescia International Business Development Manager BroadGroup