Greening Your Print Infrastructure Is Good For Business

Transcription

1 Greening Your Print Infrastructure Is Good For Business Angèle Boyd GVP/GM, Imaging/Output Solutions & SMB Copyright 2009 IDC Reproduction is forbidden unless authorized. All rights reserved.

2 Agenda Why is Printing critical to Green IT Energy, landfills, water, trees Demand drivers Customers, Wall Street, Government What more can the industry do Essential guidance 2009 IDC 2

3 Why Is Printing Critical To Green IT? 2009 IDC 3

4 1. The Energy Dilemma Usage declines are mostly due to Declining installed base But, energy costs are increasing Driven by supply and demand This will force change Reduce costs further by decreasing power requirements for the device and toner 2009 IDC 4

5 Printer & MFP Energy Consumption Is Declining 70,000,000 7,000,000,000 Installed Printers & MFPs 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000, ,000,000,000 5,000,000,000 4,000,000,000 3,000,000,000 2,000,000,000 1,000,000,000 0 Total Energy Conumed/Year (KW) U.S. Installed Printers & MFPs Total Energy (KW) Consumed Per Year Note: energy use per device decreases each year IDC 5

6 But, Printer & MFP Energy Costs Are Increasing Installed Printers & MFPs 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 $700,000,000 $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 Total Energy (KW) Cost/Year ($) U.S. Installed Printers & MFPs Total Energy (KW) Cost Per Year $ $0 Note: energy use per device decreases each year; cost per KW increases IDC 6

7 Cartridges = Huge Oil Consumption 500,000, ,000, ,000, ,000, ,000, ,000, ,000, ,000, ,000,000 50,000,000 0 Gallons Of Oil Per Year To Mfte. Laser Cartridges, N.A. Source: lasercartridgeplus.com 2009 IDC 7

8 2. The Landfill Problem Recycling Cartridges and Biodegradability Huge problems we are barely making a dent in 2009 IDC 8

9 Cartridges And Landfills 70% of cartridges/year are discarded into N.A. landfills. 350M cartridges That's 12.25B pounds of landfill waste each year A cartridge is nearly 3.5 pounds of solid waste deposited into a landfill. A laser cartridge takes up to 450 years to decompose Some components up to 1,000 years Source: lasercartridgeplus.com 2009 IDC 9

10 3. The Paper Challenge Paper equals Trees, lots of Trees! 2009 IDC 10

11 Paper = Trees 179,964,000 trees* were consumed in 2008 For 1.5T pages output on U.S. printers and MFPs * 1 tree = standard office reams of paper (500 sheets each). Source: greenprinter.com 2009 IDC 11

12 4. The Paper Challenge Paper equals Water, lots of Water! 2009 IDC 12

13 Paper = Water 21.2B to 105.9B gallons of water* were consumed in 2008 to produce 1.5T sheets of paper Gallons depend on type of equipment used, what type of paper is made, and basis weight of the sheet, among other things * It takes 2,000 to 10,000 gallons of water to produce 1 ton of paper (17 trees). Source: wiki.answers.com 2009 IDC 13

14 What/Who Is Driving Green Solutions? Technology Customers Wall Street The Government 2009 IDC 14

15 Technologies Driving Green Print Behavior Information access anywhere anytime, digitally Smartphones provide information access with less need for printing Video conferencing Digital displays Kindle book reader Cloud for document storage Scanning Wireless access to printers means fewer printers But, are these digital alternatives any greener!! 2009 IDC 15

16 Customers' Desire To Be Green Is On The Rise Twenty-somethings prefer not to print Corporate RFPs include sustainability requirements "From Starbucks to Nike, Business Asks for Green Legislation." blogs.harvardbusiness.org, 12/5/ IDC 16

17 Green IT Importance To Senior Management Has Shot Up, 2008 vs Q. How important to your senior management is the goal of reducing your organization's environmental impact through Green IT initiatives and policies? 45% 40% 35% 30% 25% Importance 9/08 Importance 9/07 20% 15% 10% 5% 0% Very important= Not at all important=1 Don't know U.S. respondents, 2007 n=292, 2008 n=300 Source: IDC Green IT survey, September 2007 and IDC 17

18 Companies Who Have Or Will Have a "Green" Policy for Hardcopy Devices 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% % Saying Yes N=386 Source: IDC Green IT survey, IDC 18

19 Customer Green Policies Are Impacting Printer/MFP Purchasing And Behavior % respondents saying yes 70% 60% 50% Checklist features - 2-sided printing, power consump., ability to print on recycled paper, ability to recycle the ink/toner cartridges, etc. Employees required to use 2-sided printing, use recycled paper, etc. 40% Requirement to recycle ink/toner cartridges 30% 20% The brands we buy/will buy 10% 0% Total n=300 Reduction in the no. of HC devices allowed to acquire or reduction in ratio of HC devices to employees Source: IDC Green IT survey, September IDC 19

20 % respondents Green Printing Policy Components Focus Is Paper Reduction, Scanning, Remanufactured Cartridges 80% 70% 60% 50% 40% 30% 2-sided printing/copying to reduce paper usage Printer/copier optimized for recycled paper Scan to functionality versus a faxing function to reduce paper usage * 10% energy consumption reduction Refillable ink/toner cartridges * Partake community used cartridge pick-up/refill 20% energy consumption reduction 90% re-usable/recycled cartridge parts from mftrs. 20% 10% 0% Currently Have Or In Process * Certif. by Energy Star, Blue Angel, Black Swan, other reg'l/nat'l energy agency Software to auto-fit web pages to standard office paper & eliminate trailing pages * N-Up printing to reduce paper usage Printer/copier using soy/organic inks/toner * "Currently have" mention rates for these are highest in the mid-market and large companies,( and emp). U.S. respondents, n=300 Source: IDC Green IT survey, September IDC 20

21 The Government & Wall Street Will Drive Solutions 2009 IDC 21

22 The Government & Wall Street Will Force Solutions "Congressman Markey laid out his science- and consumer-based vision for climate legislation " markey.house.gov/ 5/28/08 "U.S. institutional investors sign pact urging Congress to enact green legislation" Boston Globe, 3/20/07 "China to give Green legislation more teeth" Worldwatch Institute, 8/28/07 "Technology Legislation: 2008 Bills and Their Potential IT Impact... Green IT and Web 2.0 Shape 2008 IT Trends" CA, CO, FL, and SC made state legislation news in IDC 22

23 What More Can The Industry Do? 2009 IDC 23

24 Starts With.. Accelerating customers' behavior change Duplex print as factory default Recycling incentives for cartridges and paper Pull printing/secure print feature usage Scheduled automatic power-down times Scan-to /repository A4 where A3 is not needed Police thyself before the government and customers do 2009 IDC 24

25 Continues With Embracing and investing in less-paper technologies Video conferencing Digital displays Smartphones Kindle book reader Cloud for document storage and document accounting Scanning Wireless printer access But wait! Are they any Greener? 2009 IDC 25

26 The Industry Needs To Go Further. Three Avenues To Pursue 1. Develop Green printing technologies 2. Extend Managed Print Services/Assessments to include carbon footprint 3. Develop industry standards to enable customers and the channel to consistently and reliably evaluate Manufacturer green claims 2009 IDC 26

27 The Industry Needs To Go Further. Three Avenues To Pursue 1. Develop Green printing technologies Bundled software to auto-fit web pages to standard office paper & eliminate trailing pages Lower-energy devices, lower-energy toner, soy ink Separate drum and toner 2009 IDC 27

28 The Industry Needs To Go Further. Three Avenues To Pursue 2. Extend Managed Print Services/Assessments Assess information-access print alternatives for Costs Productivity AND Carbon footprint MPS tools need to manage and balance imaging/printing s Costs Productivity AND Carbon footprint 2009 IDC 28

29 MPS Tools Must Track/Balance Costs, Productivity AND Carbon Footprint Poorly done consolidation increases carbon footprint (higher-end devices use more energy) Energy (KW)Cost/Year/Device $90.00 $80.00 $70.00 $60.00 $50.00 $40.00 $30.00 $20.00 $10.00 $ Inkjet B/W Laser Printer B/W Laser MFP Color Laser Printer Color Laser MFP 2009 IDC 29

30 Because.Hardcopy-Device Purchasing Trend Favors Higher-Energy Workgroup Devices (Color And Mono) Will your organization's hardcopy hardware acquisitions increase, decrease, or remain the same for the following products this CY compared to last? Increase Decrease Same Don't know 10 0 Inkjet Fax Machines Pers. Mono Lsr.Ptrs. Pers. Mono Lsr.MFPs Pers. Mono Lsr.Cprs. Pers. Col. Lsr.Ptrs. Pers. Col. Lsr.MFPs Wkgrp. Mono Lsr. Ptrs. Wkgrp. Mono Lsr.MFPs Wkgrp. Mono Lsr.Cprs. Wkgrp. Col. Lsr.Ptrs. Wkgrp. Col. Lsr.MFPs Source: IDC HCP QuickPoll #2, September, 2008 n= IDC 30

31 The Industry Needs To Go Further Three Avenues To Pursue 3. Industry standards to enable customers and channels to reliably and consistently evaluate Manufacturer green claims Embrace current standards ISO14001 for manufacturing Develop standards Consistent CO2 measurement Recycling/disposal Overall manufacturer green rating 2009 IDC 31

32 IDC G.R.A.D.E. Certification Green Recycling and Asset Disposal for the Enterprise STEP ONE: The first step toward receiving G.R.A.D.E. Certification is to fill out a preliminary questionnaire. This questionnaire helps IDC determine your organization pre-qualifies for the certification. It is the first step before a more in depth analysis is conducted. After the completed survey is returned you will receive feedback regarding the next step. In the event that you meet the preliminary criteria, we will move to the second step as described below. If you do not pre-qualify, a brief written assessment will be made and specific areas that need your focus will be brought to your attention. Upon adjusting your practices, you will be eligible for another review. STEP TWO: The second step involves direct analyst' engagements through a more in depth assessment across more than 30 variables to determine if you qualify for G.R.A.D.E. Certification. As part of this process a series of interviews will be conducted as well as onsite visits of your facilities. Candidate companies will be required to cover analyst travel and assessment fees. In the event that your organization does not meet the minimum criteria you will be given the opportunity to evolve your existing process to meet the criteria. STEP THREE: If your organization qualifies for G.R.A.D.E. Certification, you will be incorporated into IDC's database of certified providers. You will also have the option of purchasing a marketing package to leverage the certification. The package includes unlimited use of the logo for one year and a brief company profile including web rights and hard copies written by an IDC analyst highlighting your company's attributes. For an initial consultation, please contact: Jon Guloyan at jguloyan@idc.com - Phone: IDC 32

33 Essential Guidance 2009 IDC 33

34 Customers Are Ready Substantial Share Willing To Switch Brands, Pay A Premium, Buy Green Assessment Service 70% 60% 50% 40% * Switch HC brands for greater compliance w/ Green policies Pay 10% price premium for hardcopy device or supplies reflecting Green policy Pay 11-20% price premium for Greenenabled IT 30% 20% 10% Pay HC mftr. ~$25/100 employees per location for environmental assessment of organization's asset utilization to reduce or rebalance fleet Pay 21-30% price premium for Greenenabled IT 0% % Respondents with 4 or 5 rating on 1-5 scale 5=Very Likely and 1=Not Likely At All Pay >30% price premium for Green-enabled IT * Mention rates for this is highest in small companies. All other rates are higher in the mid-market and large companies. ( /1k+ emp). U.S. respondents, n=300 Source: IDC Green IT survey, September IDC 34

35 Making The Biggest Green Impact Green Lever Adoption Impact Duplex print Moderate 50% paper reduction saves 60M trees/year & 11B-53B gallons of water Lower energy devices and toner Low 10% less energy saves 576M KW/year Auto power-down Low 10% less energy saves 576 KW/year Recycling cartridges Moderate 10% more recycling reduces landfills by 1.2B pounds/year Cloud for document storage & document accounting Low Mild-moderate paper reduction Customer goodwill and loyalty High Priceless! 2009 IDC 35

36 Contact Information Please me at Please fill out your Directions Evaluation form Please have your badge scanned to receive followup information 2009 IDC 36