PDF - The Ideal Format for Print Publishing

Transcription

1 PDF - The Ideal Format for Print Publishing PDF Conference November 10, 2003

2 Universal Publishing Format?

3 Reliable Container Supports the packaging of all elements in one file. Images Fonts Layout etc...

4 Content and Context Retains the content that was packaged Retains the context of its original creation

5 Meta Tags Supports object tagging re-formatting re-use

6 Layers Layers Versioning Optional Content

7 Color Management Facilitates device independent workflows

8 Collaborative Tools Soft Proofing Markup and Review Tracking Integration with MS Office

9 Acrobat Available on all relevant platforms Widely Used Extensible Supports many native workflows

10 PDF/X ISO standards to ensure print ready PDF files Subset of PDF Dictates what you must include and what you can t include in the file

11 PDF/X Currently - 2 PDF/X standards have ISO certification PDF/X-1a-2002 PDF/X -3

12 PDF/X-1a Initially promoted to replace TIFF/IT for Ad Submission Supports CMYK and Spot Color Supports color characterization intent

13 PDF/X-3 Ads support for device independent color spaces

14 PDF/X-2 Supports OPI Currently in working group

15 Things Change... Standards need to keep up with the changes PDF/X updates

16 But there could be problems... Whether through ignorance or misunderstanding Application File Creation PDF Creation File Interpreting

17 PDF/X-Plus Specifications that sit on top of PDF/X Define tighter spec Close the gap

18 Ghent PDF Workgroup International assembly of industry associations whose goal is to develop and maintain a set of vendor neutral PDF/X Plus specifications To establish and disseminate process specifications for best practices in graphic arts workflows 15 International User Associations throughout Europe and the US Observers from other countries

19 Deliverables Job Options PDF Reference Profiles Application Notes - vendor neutral english

20 Sub-Committees Support for Acrobat, XPress, InDesign Specifications for PDF in Packaging Color Managed Workflows Ticketing support for ad delivery

21 Specifications Magazine Ads Newspaper Ads Sheetfed CMYK Sheetfed w/spot - Low Res Sheetfed - w/spot - High Res Web CMYK - Low Res Web CMYK - High Res Web CMYK News Web w/spot News

22 Proofer and output RIP get the same results? International testing ECI IPA Seybold Don t take it for granted

23 Verifying your RIP Altona Suite European Color Initiative Kensington Suite Concerned prepress Gurus

24 Altona Measure

25 Altona Visual

26 Altona Technical

27 Kensington Suite 12 Individual Patches Characterized Printing Conditions Separation and DeviceN Color Spaces Font Embedding Font Support

28 Kensington Suite Overprinting Smooth Shading Pattern Fills Can be used individually or assembled

29 Lots of Applications Creating Interpreting Preflighting/ Verifying Fixing and otherwise messing with them

30 Recivers expect to get them! Seybold PDF Survey Receivers: File Types Expect to Increase (Last year vs. this year) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% PDF InDesign MS Office Quark XPress PostScript Illustrator TIFF/IT

31 Generators expect to send them Seybold PDF Survey % 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Generators: File Types Expect to Increase (Last year vs. this year) PDF InDesign MS Office Quark Xpress PostScript Illustrator TIFF/IT

32 Rularta Media Group Average 1000 ads weekly from ~800 different agencies or prepress shops 1250 commercial pages from ~100 different customers 95% come in as PDF 97% use PDF-X Plus specifications and are OK as is. Balance (3%) usually contain errors

33 Rularta s Efforts % of files as PDF Feb % May % Jan % Aug % Jun %

34 Time Inc. Implemented program February % of 10,000 unique ads submitted as PDF 25% are PDF-X All Editorial pages are PDF For non-us magazine production, PDF/X1a is the only acceptable file format. For US domestic only titles, we will only support TIFF/IT files until the end of December After that we request all files be sent as PDF/X1a files.

35 Summary PDF/X - Plus is the Ideal format for print publishing Specifications, applications, and tools exist Many using it with great success

36 Some Resources Presentation - zwang.com/zco.html List of developers and tools pdf-x.com pdfzone.com planetpdf.com Purchase applications and tools planetpdf.com

37 More Resources Ghent PDF Workgroup Altona Suite Kensington Suite PDF/X Verifier Enfocus Software Callas Software Apago Software