2018 COVER WRAP SPECIFICATIONS

Transcription

1 2018 COVER WRAP SPECIFICATIONS MNI Targeted Media Inc. will only bind cover wraps created according to these specifications and guidelines. The sponsor will be responsible for any costs incurred due to variances on the specifications herein stated. PLEASE SELECT THE APPROPRIATE PUBLICATION FROM THE LIST BELOW BY CLICKING ON THE TITLE. Businessweek Entertainment Weekly Golf People En Español Time Cooking Light Essence Health Popular Mechanics Travel + Leisure Cosmopolitan Food & Wine Marie Claire Real Simple Woman s Day Country Living Food Network Money Redbook Elle Fortune Oprah Southern Living Elle Decor Good Housekeeping People Sports Illustrated MAGAZINE LOGO The magazine logo must be included on Cover I in the top 50% of the page. Logos are supplied by MNI Targeted Media Inc. Logo Width: 7-1/8 Placement: Top half of the page, centered Logo Color: WHITE ADDRESS BOX The Cover I white box for addressing subscriber name and address must follow the specs to the right. These are specific to each magazine. NOTE: A white address box is NOT REQUIRED for cover wrap Box Width: 3-7/8 Box Height: 1-3/4 Placement: 5/8 from the spine edge, 1/4 from the bottom trim programs that will ship all copies to one location. COVER 1 DISCLAIMER The following Cover I disclaimer must be worded verbatim; in a type size of at least 9 point; stacked to fit in the bottom corner opposite the white box. Please note use of ALL CAPS and registered trademarks. Through special arrangements with the publisher, this [company name] informational cover wrap has been placed on a limited number of copies of [MAGAZINE TITLE ] magazine. It does not constitute an endorsement by [MAGAZINE TITLE] and no endorsement is implied. [MAGAZINE TITLE] is a trademark of Time Inc., registered in the U.S. and other countries. OUTSERT COVER The word ADVERTISEMENT MUST be in ALL CAPS, centered above the magazine titles brand logo, at least 10 pt bold and utilize a contrasting font color that stands out from the background. Artwork may be incorporated into 100% of cover as long as the magazine brand logo is not obscured and is easily recognizable by the reader. The sponsor s name and/or logo MUST be included in the artwork in a significant way. If Cover I background color is not solid, please provide us with a specific CMYK color to use for the spine. This is required for perfect bound titles only. ADVERTISEMENT Through special arrangements with the publisher, this [company name] informational cover wrap has been placed on a limited number of copies of [MAGAZINE TITLE ] magazine. It does not constitute an endorsement by [MAGAZINE TITLE] and no endorsement is implied. [MAGAZINE TITLE] is a trademark of Time Inc., registered in the U.S. and other countries. *For covers with white background, please remove address box outline* WAITING ROOM COPY or COMPLIMENTARY COPY All public place accounts are required to include WAITING ROOM COPY on Cover I. All Special Activation accounts being mailed to individuals are required to include COMPLIMENTARY COPY on Cover l. Font: 12 pt. Arial Bold (ALL CAPS) Placement: Justified left above White Address Box Color: Knockout White (or Black on covers with white background) Follow specs to the right: CREATIVE CONTENT Creative cannot, under any circumstances, resemble the magazine s editorial or play on the EDIT theme. There should be no question to a reader that the cover wrap is an advertisement.

2 2018 COVER WRAP SPECIFICATIONS CAUTION! We strongly recommend submitting prelim layout one week prior to ad close for spec review and publisher approval. *PLEASE REMOVE ALL CROP/TRIM MARKS BEFORE UPLOADING FINAL FILES* REQUIRED FINAL MATERIALS PDF/X-1a files per the specs below VIRTUAL PROOFING METHOD PDF/X-1a required file format eliminates need for client supplied SWOP color proofs. For more information please contact your Ad Services Account Manager or go to WRAP CREATIVE DIMENSIONS A full.25" bleed is required on all trim edges. The live/safety area is.375" in from trim/spine edges. 4 PAGE COVER WRAP (Note single page submission format) All Covers Trim Width: 7-7/8 Trim Height: 10-1/2 Cover I (outside front cover) PDF/X-1A PREPARATION Please submit digital files in PDF/X-1a format to our ad portal as single page and spread wrap units (see diagrams on right). MNI Targeted Media Inc. does not accept native application files (i.e. QuarkXpress, InDesign, PageMaker). Accepted font types: Type 1 fonts, True Type fonts and Composite fonts All images must be CMYK or gray scale. TIFF or EPS (no JPEG Images) between 200 and 400 DPI at 100%. Use of a 5th/6th color will require additional charges. Reverse lettering: dominate color should be used for shape of letters with subordinate colors spread slightly to reduce registration problems No RGB images or embedded Color Management Do not place any critical elements (text and/or images) outside the Live Safety Area. Any element that is outside the Live/Safety must extend to the full bleed specification. For spreads, splitting copy over the fold is not recommended. Cover II (inside front cover) Cover IV (outside back cover) 6 PAGE COVER WRAP Cover I & II Trim Width: Gate 1 & 2 Trim Width: Cover III (inside back cover) 7-5/8 Trim Height: 10-1/2 7-1/4 Trim Height: 10-1/2 FILE UPLOAD INSTRUCTIONS All files must be submitted via the MNI Targeted Media Inc. Ad Portal. Upon successful completion of your upload, please contact your Ad Services Account Manager with the file name(s). Please do not compress files prior to upload. 1. Go to: If First Time User, you are required to register a username/password 2. Sign In 3. Select Send My Ad and follow step-by-step instruction for upload 4. Notes: Get Help option can be used at top of portal for upload demo videos Download Ad Receipt button provides file upload details Gate 2 (inside gate panel) Cover II (inside front cover) Cover I Gate 1 (outside front cover) (outside gate panel) Cover III & IV Trim Width: 7-7/8 Trim Height: 10-1/2 PAGINATION POSITIONING APPROVAL MNI Targeted Media Inc. production will send a PDF indicating the pagination of your cover wrap pages. Please confirm the pagination and creative are correct for the issues your creative is supplied. MNI Targeted Media Inc. - Ad Services Department Phone: tm_adservices@timeinc.com Cover IV (outside back cover) Cover III (inside back cover)

3 2018 STICKER SPECIFICATIONS MNI Targeted Media Inc. will only affix sticker labels created according to these specifications and guidelines. The sponsor will be responsible for any costs which are incurred due to variances on the specifications herein stated. Publisher s approval is required before digital file is produced. CREATIVE GUIDELINES Stickers must contain the sponsor logo/name. Only one sticker creative can run throughout the course of a program. Please Note: 2 x 2 square sticker specifications available upon request REQUIRED MATERIALS PDF/X-1a file uploaded to 1-3/4" live 2" trim 2-1/4" bleed PDF/X-1A PREPARATION Please submit digital files in PDF/X-1a format. MNI Targeted Media Inc. does not accept native application files (i.e. QuarkXpress, InDesignPageMaker). Accepted font types: Type 1 fonts, True Type fonts and Composite fonts All images must be CMYK or gray scale. TIFF or EPS (no JPEG Images) between 200 and 400 DPI at 100% No RGB images, Spot Colors, or embedded Color Management Reverse lettering: dominate color should be used for shape of letters with subordinate colors spread slightly to reduce registration problems FILE UPLOAD INSTRUCTIONS All files must be submitted via the MNI Targeted Media Inc. Ad Portal. Upon successful completion of your upload, please contact your Ad Services Account Manager with the file name(s). Please do not compress files prior to upload. 1. Go to: If First Time User, you are required to register a username/ password 2. Sign In 3. Select Send My Ad and follow the step-by-step instructions for upload. Sticker can be found under the magazine pull down menu. 4. Notes: Get Help option can be used at top of portal for upload demo videos. Download Ad Receipt button provides file upload details. MNI Targeted Media Inc. Ad Services Department Phone: tm_adservices@timeinc.com

4 2018 CREATING A PDF-X1A MNI Targeted Media Inc. only accepts PDF/X-1a files. The PDF/X-1a format is the Time Inc. standard and eliminates the most common errors in file preparation, producing high quality, print optimized files. This allows our workflow and processes to be more efficient and streamlined than traditional processes. Please be sure that any creative submitted is the final, client approved file, as we cannot make changes to the PDF/X-1a file. As MNI Targeted Media Inc. will only accept PDF/X-1a files for production, please review the following: CONSIDERATIONS FOR PDF/X-1A PREPARATION: Accepted font types: Type 1 fonts, True Type fonts and Composite fonts All images must be CMYK or gray scale between 200 and 400 DPI at 100% No RGB images, spot colors, or embedded color management Reverse lettering: dominant color should be used for shape of letters with subordinate colors spread slightly to reduce registration problems Use of Rich Black CMYK is recommended 7pt. minimum font size for knockout text ADOBE INDESIGN When selecting the PDF/X-1a option, do not change any of the other settings. Changing the other settings may produce a PDF which is unsuitable for production. FROM ADOBE INDESIGN To create a PDF/X-1a file from Adobe InDesign, you simply have to export to Adobe Acrobat as PDF/X-1a. You can do this by selecting: File > Adobe PDF Presets > [PDF/X-1a:2001] (shown right) FROM ADOBE ILLUSTRATOR OR ADOBE PHOTOSHOP To create a PDF/X-1a file from Illustrator or Photoshop, you will have to save the file to your desktop (or appropriate folder) and then select the correct compatibility. Select File > Save As. A dialog box will appear; choose the location where you want to save the file, create a filename and make sure you select Adobe PDF(*.pdf) as the Save as type. ADOBE ILLUSTRATOR OR PHOTOSHOP Once you hit Save another dialog box will appear entitled Save Adobe PDF. Under Adobe PDF Preset: hit the drop down arrow at the top and choose PDF/X- 1a:2001 (shown right). A new dialog box will then appear where you can select the standard. Make sure the standard selected is PDF/X-1a: Then hit Save PDF.

5 2018 CREATING A PDF-X1A USING ADOBE ACROBAT DISTILLER With Acrobat Distiller open, select the PDF/X-1a:2001 preset (shown right). Then, in your native application, create a Postscript (.ps) file and hit save. You can then drag and drop the file into Acrobat Distiller. ADOBE DISTILLER Note: Many applications have the option to save as, print to, or export as postscript. Depending on the version of the application you are running, the Postscript option may be found in one or more places. FROM ADOBE ACROBAT With your PDF open, choose Advanced > Preflight > Options > Convert Current PDF to PDF/X Next, select the PDF/X-1a option and hit OK. You will receive a report indicating that your PDF was created successfully and that there were no issues encountered. ADOBE ACROBAT MNI Targeted Media Inc. Ad Services Department Phone: mni_adservices@mni.com