EVENT MARKETING TOOLKIT

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Naomi Gordon
5 years ago
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1 EVENT MARKETING TOOLKIT

2 ALABAMA BICENTENNIAL COMMISSION ENCOURAGES ALL PARTICIPATING ORGANIZATIONS TO MARKET THEIR 2017, 2018 AND 2019 EVENTS AND ACTIVITIES USING THE ALABAMA 200 BRAND. So that we can celebrate the next three important years with consistent themes and tone of voice, we ve provided participating organizations with a Community Toolkit, Brand Guidelines and downloadable logos, support files and resources. This Event Marketing Toolkit takes promoting your event beyond simply using the approved ALABAMA 200 logo. There are downloadable resources for : Branded Banner Template Branded Light Pole Banner Template Branded Poster Templates in 11 x 17 and 28 x 36 Branded Brochure Templates in Color and Black and White These can be found at The examples in the following pages will help you understand how to use these templates to get the word out to people interested in attending your event or activity.

BANNER TEMPLATE This banner template has been designed at 8 x 4 but can be used to create banners in other sizes such as 6 x 3 and 4 x 2 or any banner size using the 2:1 ratio.

3 BANNER TEMPLATE This banner template has been designed at 8 x 4 but can be used to create banners in other sizes such as 6 x 3 and 4 x 2 or any banner size using the 2:1 ratio. Vendors printing much larger banners will need vector based files. These are the files with names ending in.ai. Vector files can be enlarged without loss of quality. If your organization or event doesn t have existing graphics, we recommend a simple high contrast message in Red Pantone 186, Grey Pantone 424 or Black as outlined in the Brand Guidelines. The ALABAMA 200 logo utilizes the font Neutra Display Titling. The support font chosen for marketing and shown above in Black is PT Sans. PT Sans is a Google font available for download here:

4 LIGHT POLE BANNER TEMPLATE This banner template has been designed to be printed at 23 x 66. Your printer may grommet the corners or add 3 to the top and bottom of the design to accommodate a pole pocket. Supply your banner vendors with vector based files. These are the files with names ending in.ai. Vector files can be edited to a different size or enlarged without loss of quality. If your organization or event doesn t have existing graphics, we recommend a simple high contrast message in White. Light pole banners are meant to be read from a distance. Details should be limited to date, place or a short web address. The ALABAMA 200 logo utilizes the font Neutra Display Titling. The support font chosen for marketing and shown to the left in White is PT Sans. PT Sans is a Google font available for download here:

5 POSTER TEMPLATES Two poster template sizes are availble for download: a window poster at 11 x 17 and a large format poster at 28 x 36. The window poster is the right size to hang in local businesses and on bulletin boards. The large format poster is good for arenas, convention halls and terminals where a poster needs to be large to stand out and a long distance read is needed. The branded footer can be imported into your page layout program or you can share the file with your printer. If your organization or event doesn t have existing graphics, we recommend a simple high contrast message in Red Pantone 186, Grey Pantone 424 or Black as outlined in the Brand Guidelines. The ALABAMA 200 logo utilizes the font Neutra Display Titling. The support font chosen for marketing and shown to the left in Black is PT Sans. PT Sans is a Google font available for download here:

BROCHURE TEMPLATES There are two options for branding your ALABAMA 200 event brochure. The first is a footer to be added to a reprint of your existing brochure. This footer is 3.334 x.

6 BROCHURE TEMPLATES There are two options for branding your ALABAMA 200 event brochure. The first is a footer to be added to a reprint of your existing brochure. This footer is x.88 to fit on the front and back of your tri-fold brochure. This file can be enlarged slightly to be used on a 4 x 9 rack card. The branded footer can be imported into your page layout program or you can share the file with your printer. The second option provided is a brochure shell with ALABAMA 200 branded elements utilized on the cover as well as inside the brochure. This shell is based on a lettersized page folded to a standard tri-fold brochure. The sample to the left is a suggested layout for content. The brochure templates are designed in Color and Black and White. The templates are provided with files that can be shared with a professional printer or imported into your page layout program. A Microsoft Word template is included. If your organization or event doesn t have existing graphics, we recommend a simple high contrast message in Red Pantone 186, Grey Pantone 424, Black or White as outlined in the Brand Guidelines. The ALABAMA 200 logo utilizes the font Neutra Display Titling. The support font chosen for marketing and shown to the left in Black is PT Sans. PT Sans is a Google font available for download here:

EVENT MARKETING TOOLKIT

EVENT MARKETING TOOLKIT THE ALABAMA BICENTENNIAL COMMISSION ENCOURAGES ALL PARTICIPATING ORGANIZATIONS TO MARKET THEIR 2017, 2018, AND 2019 EVENTS AND ACTIVITIES USING THE ALABAMA 200 BRAND. So that we