Crowning Your Investment LOGO GUIDELINES
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1 LOGO GUIDELINES
2 TABLE OF CONTENT 2 Primary version of the logo 3 Horizontal version 4 Vertical version 5 Logo with claim 6 Emblem 8 Secondary version of the logo 9 Logo construction 11 Clear space 14 Colour palette 16 Typography 18 Scaling and minimum size 19 Background colour 20 Incorrect usage 22
3 PRIMARY VERSION OF THE LOGO 3 Wiśniowski company logo consists of the emblem and logotype WIŚNIOWSKI. The emblem in its shape refers to the initials of Mr. Andrzej Wiśniowski (AW), the company founder, and to the crown symbol.
4 HORIZONTAL VERSION 4 Wiśniowski logo may be used in horizontal version.
5 VERTICAL VERSION 5 Wiśniowski logo may be used in vertical version. The vertical version is used without claim.
6 LOGO WITH CLAIM 6 Logo may be accompanied with the claim.
7 LOGO WITH CLAIM 7 Logo may be accompanied with the claim GATES DOORS FENCES.
8 EMBLEM 8 The emblem may be used independently, without logotype.
9 SECONDARY VERSION OF THE LOGO 9 Wiśniowski logo may be used in its secondary version (without three-dimensional metallic effect) in all layouts.
10 SECONDARY VERSION OF THE LOGO 10 Wiśniowski logo may be used in its secondary version (without three-dimensional metallic effect) in all layouts.
11 LOGO CONSTRUCTION 11 Wiśniowski logo has strictly defined construction and proportions. The three-dimensional construction of the emblem
12 LOGO CONSTRUCTION 12 Wiśniowski logo has strictly defined construction and proportions The logo construction grid for the primary version of the logo and emblem.
13 LOGO CONSTRUCTION 13 Wiśniowski logo has strictly defined construction and proportions The logo construction grid for the vertical and horizontal versions.
14 CLEAR SPACE 14 Clear space refers to the area around the logo that should remain free from any graphic objects and typography. The clear space of the Wiśniowski logo is determined by the half width of the emblem. The clear space for the primary versions of the logo, and emblem.
15 CLEAR SPACE 15 Clear space refers to the area around the logo that should remain free from any graphic objects and typography. The clear space of the Wiśniowski logo is determined by the half width of the emblem. Clear space for the vertical and horizontal versions.
16 COLOUR PALETTE 16 Wiśniowski logo has a clearly defined colour palette C-0, M-0, Y-0, K-0 R-255, G-255, B-255 C-0, M-0, Y-0, K-100 R-29, G-29, B-29 C-0, M-0, Y-0, K-90 R-60, G-60, B-60 C-0, M-0, Y-0, K-10 R-237, G-237, B-237
17 COLOUR PALETTE 17 The colour palette for the secondary version of the logo C-0, M-0, Y-0, K-90 R-60, G-60, B-60 PANTONE Cool Gray 11 C/U RAL 7043 ORACAL 073 C-0, M-0, Y-0, K-10 R-237, G-237, B-237 PANTONE Cool Gray 1 C/U RAL 7035 ORACAL 072
18 TYPOGRAPHY 18 The font for the Wiśniowski logo is Gotham in the Bold weight. The company claim is written in Gotham Narrow in Book weight. Gotham Bold Gotham Narrow Book Gotham Bold aąbcćdeęfghklłmnńoópqrsśtuvwxyzżź AĄBCĆDEĘFGHKLŁMNŃOÓPQRSŚTUVWXYZŻŹ Gotham Narrow Book aąbcćdeęfghklłmnńoópqrsśtuvwxyzżź AĄBCĆDEĘFGHKLŁMNŃOÓPQRSŚTUVWXYZŻŹ
19 SCALING AND MINIMUM SIZE 19 The logo may be scaled. However, the logo proportions should be strictly observed. The minimum size of the logo refers to the smallest size at which the logo remains legible and may be reproduced in the optimal way. It is recommended to avoid using the logo size that is smaller of the recommended minimum. Primary version with claim Horizontal version 10 mm 95 pixels 3 mm 20 pixels Secondary version with claim Horizontal secondary version 10 mm 95 pixels 3 mm 15 pixels Primary version Vertical version 5 mm 35 pixels 20 mm 133 pixels Secondary version Vertical secondary version 5 mm 35 pixels 15 mm 100 pixels Horizontal version with claim Emblem 5 mm 45 pixels 3 mm 20 pixels Horizontal secondary version with claim Emblem in secondary version 5 mm 45 pixels 3 mm 15 pixels Minimum sizes for printing (logo height in mm) and in digital version (logo height in pixels).
20 BACKGROUND COLOUR 20 The logo may be used on various backgrounds. The identity guidelines should always be observed for consistency. K-0 K-25 K-65 K-100 The logo may be placed on grey background. For the dark typography, the grey density should not increase 25%. For the light typography, the grey density should not be less than 65% of black.
21 BACKGROUND COLOUR 21 The logo may be used on various backgrounds. The identity guidelines should always be observed for consistency. It is recommended to use solid colour background of clear space area when the logo is placed on other colours than the corporate ones. If the backgrounds are not aggressive and ensure the legibility it is allowed to use the secondary logo version without solid colour background. In this case the logo may not be used with the claim.
22 BACKGROUND COLOUR 22 Examples of incorrect usage. Logo with the smaller clear space than recommended. Logo on a motley background. Logo on the background with incorrect grey density.
23 BACKGROUND COLOUR 23 Examples of incorrect usage. Gates! The graphic or typography element is located too close to the logo signature (clear space have not been observed). Shadow or other graphic elements. Wrong sizes. Wrong colour. Wrong sizes and proportions. Wrong typography.
24 Logo guidelines EN
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