16 Sunset Hill Hattiesburg, MS
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1 16 Sunset Hill Hattiesburg, MS
2 Mission Statement Engaging customers in your business is imperative to creating a unique and unforgettable experience. When it comes to creating a one-of-a-kind design for your space, Digimax offers industry leading LED display technology and solutions to transform your space into a digital world.
3 Contents 1. Corporate Logo 2. Alternate Logo 3. Typography 4. Colour Guide 5. General Information
4 1Corporate Logo
5 graphic second wordmark wordmark Logo on white It is critical that the Digimax LED logo is displayed in a consistent manner to maintain brand integrity. To ensure that the logo is always legible and accurately represented, the minimum size can not be less than 0.5 inch in height. The Digimax LED logo should always be isolated by a minimum amount of white space to maintain separation between the logo and other elements such as type, folds, borders and other graphics.
6 2Alternate Logo
7 The original Digimax LED logo (a) is ideal to be used when ever possible. It is most ideal when placed on a light background. (a) (b) The second logo (b) is ideal for darker backgrounds. The gray logo (c) is ideal when colour can not be used, but still maintaines a level of depth. (c) The flat black logo (d) can be used in background colors that are darker but is stil light enough to show the logo clearly and can be used according to the user s discretion. (d) The white logo (e) can be used on any color background, again ensuring that the logo can be seen clearly. (e)
8 3Typography
9 graphic second wordmark wordmark Logo on white Wordmark Bacon Sans abcdefghijlmnopqrstuvwxyz Second Wordmark Space Age abcdefghijlmnopqrstuvwxyz
10 4Colour Guide
11 graphic second wordmark wordmark Logo on white C: 82% M: 42% Y: 2% K: 0% R: 33 G: 128 B: 191 #2180BF C: 72% M: 0% Y: 72% K: 0% R: 57 G: 183 B: 120 #39B778 C: 75% M: 68% Y: 67% K: 90% R: 33 G: 128 B: 191 #2180BF vt
12 5General Information
13 All Digimax LED logos and documents are available for use in jpg, pdf, ai, psd and eps formats. The chart below provides a guideline for choosing the file formats that best suits to specific application. The jpg format is the standard for on-screen viewing or online publishing. The eps format is the industry standard for high-resolution offset printing. Printers and graphic designers will also accept psd and ai formats as they are native to the program they were built in. PDF files are the next best thing to EPS as they most often maintain the same high quality needed for professional print and design. If to be viewed on-screen or online only If file will be laser printed internally If file will be offset printed If file will be used for building signage If file will be used for printed newsletters If file will be used for digital newsletters Program Example MS Word Document MS PowerPoint MS Excel Document Photoshop Illustrator File Format jpg, gif, pdf, png jpg, pdf, eps* pdf, ai, eps* pdf, ai, eps* jpg, pdf, eps* jpg, pdf File Format jpeg, gif jpeg & gif jpeg & gif psd, jpg & eps* ai, pdf & eps Colour type RGB CMYK CMYK or PMS CMYK or PMS CMYK RGB Colour type RGB RGB RGB project dependent project dependent *NOTE: eps files cannot be double clicked to open and must be imported into software applications.
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