Central Michigan University. Signage Design Standards. Signage Design Standards. May 16, 2008

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1 Central Michigan University

2 External permanent signage The following specification must be followed for all external permanent signage. Fonts: Use Helvetica Medium for all external signage Visually impaired signage must use uppercase Helvetica Medium. Size, width, and all spacing must be in accordance with the standards set forth. Font size: designated in inches and refers to cap-height Vertical space: the space between lines of text measured from baseline to cap-height. Kerning: the space between letters, or kerning, should only be adjusted when letter spacing is displayed with large gaps and not be adjusted to fit long lines of text. All external signage must be center justified All external signage must use upper and lowercase font display Colors: All external signage must be dark bronze (Dupont s08-397) with reflective white vinyl (3M Gerber product - reflective ). There is one exception, however, regarding parking lot signage which must be reflective yellow (3M Gerber product - reflective ). Other exceptions may apply in which white premium vinyl is used (3M Gerber product - premium 220). External signage font Helvetica Medium Other specifications: The style of sign must be Charleston Ind. Inc. series 325 flush face for all external signage. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. External signage colors Dark bronze 2

3 External directional signage Sign color: Dark bronze Sign size: 6-inches by 60-inches stacked plates Negative space: 2-inches above and below Font: Helvetica Medium, upper and lower case, center justified Font size: 4-inches Font spacing: 1-inch Font color: white reflective Other: The top portion of all directional signs must be Dupont burgundy with the wordmark displayed 8-inches directly in the center of the panel. The panel dimensions are 12-inches by 60-inches. Welcome Center Warriner Hall Public Relations Residence Halls 3

4 Building identification signage Sign color: CMU Maroon Plate size: 17-inches by 68-inches, 1 1/2-inch corner radius Negative space: Equal space above and below text Font: Helvetica Medium, upper and lower case, center justified Font size: 5-inches, centered Leading: 3-inches Font color: white reflective Other: Plate ends should include 1 1/2-inch yellow reflective tape and 3/4-inch Gerber burgundy. Barnes Hall 4

5 Informational signage Signage that conveys information about a service located inside a building, for example, the Museum hours sign on West Campus Drive. Sign color: Dark bronze Sign size: 2-feet by 2-feet Negative space: All space should be equal above and below the text Font: Helvetica Medium, upper and lower case, center justified Font size: 3-inches for primary information, 2-inches for secondary information Font color: white reflective Other: Mounting posts should be 8-feet tall with 2-feet below ground * Note: 2-feet by 4-feet sign are acceptable only with approval by the Signage Committee. West Hall 5

6 Building name identifiers (above entry of all public entrance doors) Font: Helvetica Medium, upper and lower case, center justified Font size: 3-inches Font spacing: 1-inch Font color: white premium Other: Option A: Signage must appear above the right door of the entrway. Option B: Signage must appear to the right of the entryway. 6

7 Interior permanent signage Fonts: Use Meta Medium for all interior signage Size, width, and all spacing must be in accordance with the standards set forth. Font size: designated in points Leading: the space between lines of text measured from baseline to baseline Kerning: the space between letters, or kerning, should only be adjusted when letter spacing is displayed with large gaps and not be adjusted to fit long lines of text. ADA section: Size: 2-inches by 8-inches at bottom of sign Font: 56 pts centered, all caps Braille: centered below font Colors: All interior signage must be CMU maroon, product number 602, with a secondary color of CMU gold, product number 701, as needed. Interior signage font Meta Bold The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. Interior signage colors 7

8 General information signage All signage that conveys vital information, such as exit to outdoors, do not enter, and service elevator signage. Sign color: CMU maroon Sign size: 9-inches square Font: Meta OT Medium Font size: 108 pt Leading: 112 pt Justification: left justified Spacing: 1 1/8-inches on left, 1 1/4-inches from top ADA section: Size: 2 1/4-inches by 9-inches at bottom of sign Font: 64 pts centered, all caps Braille: centered below font Exit to elevator EXIT TO OUTSIDE 8

9 General information signage symbol All signage that portrays an image, such as handicap accessibility, alarm will sound, bathroom door signs, and stairway signage. Sign color: CMU maroon Sign size: 9-inches square Symbol: 5-inches Symbol color: White premium vinyl Font: Meta OT Medium Font size: 108 pt Leading: 112 pt Justification: left justified Justification: centered Spacing: 7/8-inch above and below image ADA section: Size: 2 1/4-inches by 9-inches at bottom of sign Font: 64 pts centered, all caps Braille: centered below font EXIT - STAIRS Accessible via elevator Alarm sounds EMERGENCY EXIT ONLY 9

10 Name, room number, and title identifiers Should be used for all offices. Sign color: CMU Maroon Sign size: 4 1/2-inches by 9-1/2-inches Font: Meta OT Medium Font size (name): 36 pt Leading (room name): 30 pt Font size (title): 18 pt Font size (department): 18 pt all caps Leading (title): 30 pt Justification: left-justified Spacing: 1-inch on left, font placed 2 1/2-inches from top, 3/8-inches to baseline on bottom Room number plate: Plate color: CMU gold Size: 1 1/4- x 4 3/4-inches Font: Helvetica Bold Font size: 64 pt Leading: 64 pt Font color: CMU maroon Justification: left justified Spacing: 3/4-inches on left, centered top to bottom Braille: line up with baseline 218 Sydnee MacKay Assistant Director of Publications/Graphic Design 10

11 Name, room number, and title identifiers - faculty Should be used for all offices. Sign color: CMU Maroon Sign size: 4 1/2-inches by 9-1/2-inches Font: Meta OT Medium Font size (name): 36 pt Leading (room name): 30 pt Font size (title): 18 pt Font size (department): 18 pt all caps Leading (title): 30 pt Justification: left-justified Spacing: 1-inch on left, font placed 2 1/2-inches from top, 3/8-inches to baseline on bottom Room number plate: Plate color: CMU gold Size: 1 1/4- x 4 3/4-inches Font: Helvetica Bold Font size: 64 pt Leading: 64 pt Font color: CMU maroon Justification: left justified Spacing: 3/4-inches on left, centered top to bottom Braille: line up with baseline 362 N. Buerkel-Rothfuss Communication and Dramatic Arts 11

12 Area designation identifiers Room destination identifiers should be used only for suites and area designations. Sign color: CMU Maroon Sign size: 9-inches square Font: Meta OT Medium Font size (room name): 72 pt Leading (room name): 72 pt Font size (department name): 36 pt Leading (department name): 36 pt Justification: left justified Spacing: 1 1/8-inches on left, 2 1/2-inches from top, 3/4-inches to baseline on bottom Room number plate: Plate color: CMU gold Size: 1 1/4-inches by 4 3/4-inches Font: Helvetica Bold Font size: 64 pt Leading: 64 pt Font color: CMU maroon Justification: left justified Spacing: 1 1/8-inch on left, centered top to bottom Braille: line up with baseline 215 Media relations 103 Laboratory Public Relations and Marketing Department of Biology 342 Office 109 Conference Room Gymnastics Government Relations and Public Affairs 12

13 Elevator signage To be placed on both the inside and outside of elevators. Sign color: CMU maroon Sign size: 8-inches by 12-inches Font: Meta OT Medium Font size: 36 pt Leading: 42 pt Justification: left-justified Spacing: 1 1/2-inch on left, 1/2-inch from right Level information: Placed 1/2 inches from left and top Color: CMU gold Size: 1 1/8-inches square Font: Helvetica Medium Font size: 48 pt Font color: CMU maroon Justification: centered Additional signage: Color: Warm grey Font size: 36 pt Leading: 42 pt Justification: left-justified Spacing: 1 1/2-inch on left, 1-inch from bottom 1 Internal Audit 103 Finance Department Internal Audit 203 Finance Department Internal Audit 303 Finance Department 326 In case of fire, DO NOT use elevator. 13

14 Building level identifiers To be placed in stairways and outside elevators. Sign color: CMU maroon Sign size: 9-inches square Number: 120 pt Number font: Helvetica Bold Number color: White premium vinyl Justification: centered Spacing: 3/4-inch above image ADA section: Size: 2 1/4-inches by 9-inches placed at bottom of sign Font: 56 pts centered, all caps Braille: centered below font 1 2 LEVEL 1 LEVEL 2 Basement Level BASEMENT 14

15 Building directories To be placed near each entrance of all CMU buildings. Sign color: CMU maroon Sign size: 24-inches square Font: Meta Medium Font size for headings: 48 pt Font size for text: 24 pt Leading: 42 pt Justification: left-justified Column width: 9-inches Text placement: 1-inch from left, 4-inches from top Building name: Sign color: CMU gold Size: 2 1/2-inches by 14 1/2-inches Sign placement: 1-inch from top, flush left Font: Helvetica Medium Font size: 1 1/2-inches tall Font color: CMU maroon Justification: Left-justified Font Placement: 1-inch from left, centered top to bottom Building plan outline: Color: White with gold outlines and corresponding color application Size: 6-inches wide Placement: 1/2-inch from right Anspach Hall Offices Academic space Restrooms Elevators Entrance/stairwell ground floor first floor Departments English Department 215 Philosophy and Religion 102 Political Science 247 Sociology, Anthropology, and Social Work 142 Academic Centers Center for Applied Research and Rural Studies (CARRS) 307 Center for Professional and Personal Ethics (CPPE) 033 English Language Institute (ELI) 002 Women s Studies Program 120 Writing Center 003 second floor third floor 15

16 Interior directional signage Sign color: CMU maroon Sign size: 9-inches square Font: Meta OT Medium Font size: 36 pt Leading: 42 pt Spacing: 1 1/4-inches on left and 1-inch on right Justification: Text: Left-justified Numbers: Right-justified Arrows: Color: CMU gold Size: 1/2-inches wide, 3/4-inches long Spacing: 1/2-inch on left placed next to text Conference room Restrooms, Phones Internal Audit 103 Finance Department 126 Elevator Provost 127 Admissions

17 Desk nameplates Sign color: CMU maroon Sign size: 10-inches by 2-inches Font: Meta Medium Font size: 3/4-inch tall Justification: left justified Spacing: centered Dan Digmann 17

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