Project 2 reminders: Hand in your typed book summary/response at end of class today. Make sure to include your name and section.
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1 Project 2 reminders: Hand in your typed book summary/response at end of class today. Make sure to include your name and section.
2 Project 2 reminders: First book cover critique this Friday. Bring 3 book cover compositions to pin up. All must be 6" x 9", vertical. Print out centered on 8.5 x 11" high-quality matte paper. (Not mounted.) Use computer-generated type (not sketches) for your book title and author You can use any kind of imagery (photography, abstract shapes, etc). You can use just type if you wish.
3 Project 2 reminders: We want to see lots of very different concepts for the first critique. Try different subjects and experiment with different media.
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9 Project 2 reminders: Also due Friday: your image/research file. Present 2 images per 8.5 x 11" sheet. Minimum 12 images. Can be printed on regular paper, but preferably quality matte paper. Bring them loose (not bound or stapled together), so they can be pinned up as needed. Make sure your name and section is on each sheet (upper left corner).
10 Project 2 reminders: Readings for this week (2) are posted on website. Please complete by this Friday.
11 Basic Typography
12 Good Film, Shame About the Helvetica By PETER EDIDIN Good Night, and Good Luck, the movie about Edward R. Murrow s battle to expose the demagoguery of Joseph R. McCarthy, has received both critical and popular acclaim. But the movie has its fervent detractors - and they aren t people nostalgic for the days of backyard fallout shelters. They are typographers and graphic designers. Their charge: typographical inaccuracy.
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14 Anatomy of Type
15 Axbiy Baseline
16 Axbiy x-height
17 Axbiy Cap height / Capline
18 Axbiy Ascender
19 Axbiy Descender
20 Axbi Black Bold Regular Italic
21 xxxx Sans Serif Old Roman (Serif) New Roman (Serif) Slab Serif
22 anatomy of a letter cap height x-height baseline adobe garamond 175 pt Aaa italic serif cross bar thy stem ascender uppercase majuscule terminal bowl lowercase minuscule roman counter or aperture bowl counter descender terminal fi fi no ligature ligature letter 4
23 Type Setting
24 Tracking Contemporary Standard tracking Contemporary Open tracking (200) Contemporary Open tracking (400)
25 Kerning Tomorrow Tomorrow
26 Uppercase and lowercase typography TYPOGRAPHY
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30 Uppercase and lowercase do you read me? how about this?
31 Uppercase and lowercase do you read me? how about this?
32 Alignment Flush left Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
33 Alignment Flush left Sir Norman Foster Center stacked Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
34 Alignment Flush left Center stacked Flush right Sir Norman Foster Sir Norman Foster Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
35 Alignment Flush left Sir Norman Foster Justified Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
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37 Leading 40/40 Sir Norman Foster 40pt 11/11 The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
38 Leading 70/70 Leading is the 70pt vertical space between lines of type
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40 Leading 40/40 40/45 Sir Norman Foster 40pt Sir Norman Foster 45pt 11/11 11/14 The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
41 Leading 40/40 Sir Norman Foster 40/45 40/50 Sir Norman Foster Sir 40pt 45pt 50pt Norman Foster 11/11 11/14 11/16 The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
42 Type Crimes
43 Stretching type stretched
44 Squishing type Squished squished
45 Incorrect characters "don't forget" don t forget
46 Incorrect characters 12 = 1 12" = 1'
47 Negative leading 70/60 prepare negative 60pt leading with caution
48 Accidentally adding an outline type type type Regular Bold Fake Bold
49 Why fake bold is wrong Regular weight Fake bold ( expand stroke ) Bold weight No tension in form Good tension and better contraxt
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51 Why fake italic is wrong type type Regular Italic Fake Italic
52 Why fake italic is wrong type type Baskerville Regular Baskerville Italic Fake Baskerville Italic type type Gill Sans Bold Gill Sans Bold Italic Fake Gill Sans Bold Italic
53 Overly Tight tracking cramped cramped
54 Vertical Stacking v e r t i c a l vertical vertical
55 Suggestions
56 Contrast small information with Large
57 explorevaluechanges
58 UltraLightBold
59 emphasize with italics
60 vertical horizontal
61 explore an unusual axis
62 pushing the boundaries
63 integratewith form
64 Anchor text
65 t y p o g r a p h y a s t h e form
66 DON T BE AFRAID TO USE ALL CAPS
67 don t be afraid to use entirely lowercase letterforms
68 morgue this way > (be appropriate)
69 Keep it simple!
70 Suggested Typefaces
71 Suggested Typefaces: Helvetica /Arial Helvetica designed by Max Miedinger in Arial designed by Monotype in 1982 for Xerox/IBM.
72 Suggested Typefaces: Helvetica /Arial Hoefler_Text Designed by Jonathan Hoefler for Apple in 1991.
73 Suggested Typefaces: Helvetica /Arial Hoefler_Text Myriad Designed by Robert Slimbach and Carol Twombly for Adobe in late 1990s.
74 Suggested Typefaces: Helvetica /Arial Hoefler_Text Myriad Windows Vista Fonts: Calibri_Cambria
75 Baskerville John Baskerville 1700 s Serif Book face UK
76 Bodoni Giambattista Bodoni 1800 Modern Serif Book face Italy
77 Rockwell Monotype Foundry 1930 s Slab serif Display face America
78 looking at type
79 Helvetica (sans serif) ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCDEFabcdefghi ABCDEFabcdefghijklm
80 Myriad (sans serif ) ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz
81 Old Roman or Old Style (serif) BASKERVILLE ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCabcdefghijklmnoprstuv
82 Old Roman or Old Style (serif ) CASLON ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCabcdefghijklmnoprst
83 New Roman or Modern (serif) BODONI ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCabcdefghijklmno
84 New Roman or Modern (serif) WALBAUM ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCabcdefghijklmno
85 Slab Serif or Square Serif or Egyptian (serif) ROCKWELL ABCDEFGHIJKLMN OPQRSTUVWXYZ!? abcdefghijklmnopqrs tuvwxyz ABCabcdefghijklmnop
86 Slab Serif or Square Serif or Egyptian (serif) CALVERT ABCDEFGHIJKLMNO PQRSTUVWXYZ!? abcdefghijklmnopqr stuvwxyz ABCabcdefghijklmno
TYPOGRAPHY. ascender arm (as on the capital T) descender bar (as on the capital H) counter ear (as on the lower case g and r)
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MODULE CM 2004 / STAGE 2 / SEMESTER 2 / SESSION Module title Design Principles and Context
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