GRAPHICS STANDARD HANDBOOK

Transcription

1 A KATENA BRAND GRAPHICS STANDARD HANDBOOK Purpose Of the Graphic Standards Handbook This handbook is a collection of Rhein Medical s trademarks and product branding, with instructions on how to apply the Company s identifying icons and brand names in most media applications, so that the impact and identifying messages communicate in the best fashion. Company Images Covered In This Handbook Rhein Medical Inc... 2 Rhein Manufacturing... 8 Rhein Surgical Rhein Eye Solutions Rhein Cosmetic Surgical Solutions Rhein Eco s Rhein Thrifty s Rhein Gel-o s Rhein Recovery Bra GSH 001 Rev B

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3 Specifications of the Rhein Logo The Rhein Corporate logo is comprised of a Stylized R otherwise known as the icon or the mark with the words RHEIN Medical inc., in the Optima Font Family. It has been applied for and registered with the US patent and trademark office. The trademark is in red (Rhein Red) and black. The logo must appear on a contrasting background, Usually white. The Rhein Red formulas are available for print digital and web media below, and best portray the Rhein Red value. About the Stylized Rhein Medical R The Rhein Corporate logo Stylized R is an abstract representation of river water flowing over rocks as in the Rhein river does in Germany. RHEIN RED Minimum Negative Space BLACK A KATENA BRAND Cap Ht. Ruler The capital height of the RHEIN word is the ruler for the correct minimum space the logo must have when placed in print and web applications. This rule applies to all other alternate forms of the logo as well, see alternate logo forms. RHEIN RED FORMULAS: R G B C M Y K WEB #CF1E2F PANTONE 1797C 3

4 Approved Alternate Logo Forms There are applications where the corporate logo will not represent itself properly, because of color or technical or special limitations. In these cases there are several approved alternative logo forms to use. One color, black Negative on black field Reserved only for advertising backgrounds and special company business cards screened way back. The Use of the Icon R The R can appear by itself only if there is supporting text that references Rhein Medical, Inc. on the same page or container. This can be a press release or story about the company and its products in print or digital representation or a physical seal on a container of a Rhein Product. When using R icon solo, it is required to use the registered symbol TM as seen in all alternate forms. A) B) E) Stacked black Note: THE R must be on background color of contrast (A-C). If using it as a seal for packaging in the round (D) it is permitted to encase the mark in a rule that just touches the stylized leg of the R.This is only used for products in the product line, Rhein Cosmetic Surgery Solutions (see page 14) C) D) TM F) Stacked negative, A stacked version is available for areas where space is limited horizontally. Usually used for web advertising and large signs for conventions (right E,F and G). 4 G) Stacked negative with Rhein Red Usually reserved for large signage.

5 Product Branding and Exception When the product s size allows, the use of the corporate logo should be used in one color, black or white (negative). The preference is to place it on the upper left of the side to be branded, when technical restrictions allow. When that is not possible all corresponding text must be flush left under the logo, or a rule must be placed under the logo the proper distance from the bottom of the R (see specs on page 3).Then text can be centered underneath the rule (A). The width of the rule must be at least the same length as the widest line of text. It can be placed on the lower left also (B). Note: If there is no text within a safety area of the logo (see below). The safety area is space where no corresponding text appears and minimum space equals the length of the logo in 4 directions, while still maintaining minimum distances from edges. If these two things are maintained, then it is allowable to center the logo on the site of branding (see C and D). A) CORPORATE logo on mask C) CORPORATE logo on Instrument case with safety area B) CORPORATE logo on tray SAFETY AREA DISTANCE D) CORPORATE logo on corporate letterhead with safety area. SAFETY AREA 5

6 Product Branding in Limited Space Using the RHEIN text alone (below) is permitted for use where there are space limitations for engraving and stamping the brand. For legability purposes in such cases the TM is not used. Note: There is no minimum size requirement other than it must be legible by the naked eye on any media that is applied. RHEIN on a knife handle RHEIN on a manipulator handle RHEIN on a scissors handle RHEIN text alone 6

7 Compliant Corporate Logo Applications CORPORATE logo on website EMBOSSED and CORPORATE logo in print ad CORPORATE logo on product box CORPORATE logo on cleaning tray Richard Radice Communication Arts Director Tel: ext. 131 Fax: Cust Serv: Scherer Drive, Suite B St. Petersburg, FL rradice@rheinmedical.com CORPORATE logo on envelope CORPORATE logo on business card CORPORATE logo on stationary 7

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9 Specifications of the Rhein Manufacturing Logo The Rhein Surgical logo consists of 3 parts; 1)The Stylized R with the TM, 2) the text, RHEIN Surgical in the Optima bold italics font, 3) the text A Division of Rhein Medical, Inc. in Avant Garde Gothic Bold Condensed. Approved Alternate Branding Forms Division of Rhein Medical, Inc. One color, black Division of Rhein Medical, Inc. Negative on black field RHEIN RED BLACK A KATENA BRAND Minimum Negative Space Cap Ht. Ruler The capital height of the RHEIN word is the ruler for the correct minimum space the logo must have when placed in print and web applications. This rule applies to all other alternate forms of the logo as well, see alternate branding forms. RHEIN RED FORMULAS: R G B C M Y K WEB #CF1E2F PANTONE 1797C 11

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11 Specifications of the Rhein Eye Solutions Brand The Rhein EyeSolutions branding is made up of 2 parts and is only used on print packaging and digital websites. Part 1 is the Stylized R made from 23 dots of color, solutions blue. Part 2 is the text Rhein in solution grey, the word EyeSolutions in solutions blue. The R and the text do not appear along side of each other except where space is so limited. In such cases the grey rules are not included. The text is always on the right side of the page at a minimum capital height below the horizontal part of the rule and flush right to the end of it. Approved Alternate Branding Form 70% Black 30% Black One color, black 70% and 30% The R is always 90 an at the opposite side of the page and is placed at exactly two dot diameters minimum to the left of the vertical part of the rule. 5 Cap Heights illustration Variable Variable Cap. Ht. Maximum Relationship ruler (11 Cap Heights) for correct size of R compared to Rhein EyeSolutions (which equals the smallest text size that Rhein EyeSolutions can be. If the ruler was say 5 Cap Heights, the text Rhein EyeSolutions would be larger and the R would be smaller. (See above) Solutions Blue Formulas: R G B C M Y K WEB #CF1E2F PANTONE 3115C Variable Solutions Grey Formulas: R G B C M Y K WEB #SF6062 PANTONE 425C 13

12 TM Rhein Cosmetic Surgery Solutions 14

13 Specifications of the Rhein Cosmetic Surgery Solutions Brand The Rhein Cosmetic Surgery Solutions logo consists of 2 parts; 1) The Stylized R with the TM, encased in a rule. 2) the text, Rhein Cosmetic Surgery Solutions in the Optima italics bold font. Approved Alternate Branding Forms TM One color, black Rhein Cosmetic Surgery Solutions This logo represents a product line and is applicable in print, digital and web. TM Rhein Cosmetic Surgery Solutions Negative on black field RHEIN RED Minimum Negative Space TM BLACK Rhein Cosmetic Surgery Solutions Cap Ht. Ruler The capital height of the letters in the phrase RHEIN Cosmetic Surgery Solutions is the ruler for the correct minimum space the logo must have when placed in print and web applications. This rule applies to all other alternate forms of the logo as well, see alternate logo forms. RHEIN RED FORMULAS: R G B C M Y K WEB #CF1E2F PANTONE 1797C 15

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15 Specifications of the RHEIN Eco s Brand The Rhein Surgical logo consists of 2 parts; 1) The Stylized R with the TM, 2) the text, RHEIN Eco s in the Optima Bold Italics font. It can be used in print, digital and web applications with the following rules for spacing. BLACK Minimum Negative Space X Ht. Ruler RHEIN RED The X Height (Lowercase letter Height) is the ruler for the correct minimum space the logo must have when placed in print and web applications. This rule applies to all other alternate forms of the logo as well, see alternate logo forms. RHEIN RED FORMULAS: R G B C M Y K WEB #CF1E2F PANTONE 1797C Limited Space Branding Products Note: Using the RHEIN Eco s text alone (below) is permitted for use where there are space limitations for engraving and stamping the brand. For legability purposes in such cases the TM is not used. Other Approved Alternate Forms One color, black There is no minimum size requirement other than it must be legible by the naked eye on any media that is applied. Negative on black field 2 examples of engraving on instruments 17

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17 Specifications of the Rhein Thrifty s Brand The Rhein Thrifty s logo consists of 3 parts; 1) RHEIN Optima bold italics font, The Stylized T 2) beginning of the word Thrifty s and 3) the text for the rest of the word Thrifty s. RHEIN RED It can be used in print, digital and web applications with the following rules for spacing. BLACK Minimum Negative Space X Ht. Ruler The X Height (Lowercase letter Height) is the ruler for the correct minimum space the logo must have when placed in print and web applications. This rule applies to all other alternate forms of the logo as well, see alternate logo forms. RHEIN RED FORMULAS: R G B C M Y K WEB #CF1E2F PANTONE 1797C Limited Space Branding Products Note:Note: Using the RHEIN Thrifty s text alone (below) is permitted for use where there are space limitations for engraving and stamping the brand. For legability purposes in such cases the TM is not used. There is no minimum size requirement other than it must be legible by the naked eye on any media that is applied. Other Approved Alternate Branding Forms One color, black Negative on black field 2 examples of engraving on instruments 19

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19 Specifications of the RHEIN GEL-O s brand Example of Branding The Rhein GEL-O s logo consists of 3 parts; 1) The Stylized R with no TM, 2) the text, RHEIN GEL-O s in the Optima Bold Italics Font and a stylized O representative of the Product that it is branded on (see images on right. 3) The text COLD THERAPY in Roboto Bold always is in a negative color in a banner bar. See minimum size restrictions below. Note: A TM must appear above the s in sans serif face (Helvetica Light) that does not stick out past the N in Rhein. The size is relative to the scale of the logo. It is centered between the N and the s vertically and is 1/3 that total distance in height. Printing on therapy device BLACK Minimum Negative Space Cap Ht. Ruler Smallest Size Allowed Minimum 3/4 or 17mm The capital height of the RHEIN word is the ruler for the correct minimum space the logo must have when placed in print, digital and web applications. This rule applies to any future alternate forms of the logo. This logo appears in one color BLACK. There is a minimum size requirement for legibility of the words COLD THERAPY. The bar which contains the words COLD THERAPY may not be smaller than 7/8 or 20 mm, see diagram above for points of measure. 21

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21 Specifications of the RHEIN RECOVERY BRA Brand The Rhein RECOVERY BRA logo consists of 3 parts; 1)The Stylized R with no TM, 2) the text, RHEIN RECOVERY BRA in the Optima bold italics font. Roboto Bold always in a negative color in a banner bar that contains the words RECOVER IN COMFORT. See minimum size restrictions below. Note: A TM must appear flush with the A in sans serif face (Helvetica Light) and begins flush with the bottom right of that letter. The size is relative to the scale of the logo, and does not extend down past the horizontal stroke of the E. (See highlight in blue, below) BLACK Approved Alternate Branding Form Negative on dark or black field For coarse knit fabric: The bar may be removed and the TM may be enlarged up to 200% at the same location. Minimum Negative Space Cap Ht. Ruler TM Ht. Smallest Size Allowed Minimum 1 1/8 or 29mm The capital height of the RHEIN word is the ruler for the correct minimum space the logo must have when placed in print, digital and web applications. This rule applies to any future alternate forms of the logo. This logo appears in one color BLACK. There is a minimum size requirement for legibility of the words RECOVERY BRA. The bar which contains the words RECOVER IN COMFORT may not be smaller than 1 1/8 or 29 mm. See diagram above for points of measure. 23

22 TM A KATENA BRAND A KATENA BRAND Rhein Cosmetic Surgery Solutions Scherer Drive, Suite B, St. Petersburg, FL Tel: Fax: Info@RheinMedical.com Website: GSH 001 Rev B