Primary College Colors

Transcription

1 Northland College Practical Style Guide Version 1.0 December 15, 2015

2 Contents Primary College Colors 1 Primary College Logos 2 Secondary College Logos 3 Tag Line 4 Compass Point 5 Official Seal 6 Additional Graphic Assets 7 Official Fonts 8 Seconadry Fonts 9 Centers and Sub-Brands 10 Letterhead and Business Cards 12 Signature and Styles 14 Northland College Athletic Brand 16 Primary Athletic Colors 17 Primamry Athletic Logos 18 Secondary Athletic Logos 19 Athletic Font 20 Team Lock-ups 21 Athletics Letterheads and Business Cards 24 Design Support 25

3 Primary College Colors C: 100 M: 57 Y: 12 K: 66 R: 35 G: 50 B: 82 Hex: Coated Stock: PMS 540 C Uncoated Stock: PMS 2955 U C: 23 M: 16 Y: 13 K: 46 R: 120 G: 120 B: 120 Hex: Coated Stock: PMS Cool Gray 8 C Uncoated Stock: PMS Cool Gray 9 U C: 0 M: 74 Y: 94 K: 0 R: 245 G: 132 B: 38 Hex: F58426 Coated Stock: PMS 165 C Uncoated Stock: PMS ORANGE 021U Primary Colors: The Northland College brand uses three primary colors: navy, grey, and orange. It is also acceptable to use solid black and white. In all applications every effort should be made to match these colors as closely as possible. However, in certain situations (i.e. embroidery) it may not be possible to find analogous options. In these cases, we urge you to use black and white rather than adopting a new color. Northland College Style Guide 1

4 Primary College Logos Primary Logo: The primary Northalnd College logo is available in a long or stacked version. Both versions include blue lettering, optimized for small space digital, and the orange compass point passing through the O in Northland. This is the only place where the compass point passes through the body of any letter. 2 Northland College Style Guide

5 Secondary College Logo Do: Use the Northland College logo on your campus documents. Choose the version of the logo that best suits your project. Use the Trademark version in return addresses. Do NOT: Print the logo in any color other than blue, white, black, or grey. The logo should not be printed in solid orange. Distort or rearrange the logo. Secondary Logos: In situations where the primary logos are not compatible with other parts of a design, there are several secondary logos that can be used in its place. These include onecolor, reversed, and left justified versions as well as versions that include the symbol. The symbol indicates that the Northland College logo is a registered trademark; this version should be used only in the return address on self-mailing pieces or envelopes. It is unacceptable to present the logo in a color other than blue, white, black, or grey, including orange. Add the compass point to any other letter or word. C FFEE Northland College Style Guide 3

6 Tag Line Do: Use the tagline on college documents. Present the tagline as outlined text Do NOT: Display the tagline in a color other than black, white, navy, grey, or orange. Distort or rearrange the tagline. Tag Line: The official Northland College tag line is THINK DIFFERENTLY LIVE DIFFERENTLY, presented in all capital letters, with no punctuation. The text is presented as a graphic element to maintain consitent weight. It is not acceptable to add additional words or phrases to the tagline (i.e think differently live differently learn differently.) It is also unacceptable to present the tag line in fonts or configurations different than those presented above. Use the tagline in the body text of a document or as part of another sentence. Add additional words, phrase, or punctuation to the tagline. 4 Northland College Style Guide

7 Compass Point Compass Point: The compass point derived from the primary logo is the also the primary graphic asset for the Northland College brand. It can be presented in orange, blue, grey, or white. The compass point should always face the top of the page (north) unless its presented as a part of pattern along with other compass points. The compass point may not be used to replace a bullet or other punctuation mark. Northland College Style Guide 5

8 Official College Seal Do: Do NOT: Use the seal on offical college documents and awards Emboss, foil in solver or gold, or print in black, white, or blue. Use on casual documents, merchandise, or personal communications. Distort or rearrange the seal. The Northland College Seal: The Official Northland College Seal is a circle embossed with Northland College and the phrase A Highway Shall Be There, an excerept from Isaiah 35. Inside the circle is an illustration, based on a glass plate photograph, of Professor Thomas Newton Bobb and student John Brinks cutting wood to heat campus buildings. The use of the seal is reserved for official campus documents (including diplomas, honorary degrees, citations, etc.). It can be embossed, foiled in silver or gold, or printed in black, white, or blue. 6 Northland College Style Guide

9 Graphic Assets Additional Graphic Assets: The Northland College brand includes a collection of graphic assets in addition to the logo, tagline, compass point, and seal. These assets are intended to work with the other graphic elements of the brand to elevate the visual appeal or print pieces and web design. Northland College Style Guide 7

10 Official Fonts Alright Sans ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Adelle ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Fonts: The Northland College brand utilizes two primary fonts for headers, body copy, and URL s: Alright Sans and Adelle. Each font can be used in a variety of faces including light, regular, medium, semibold, and bold. Both Alright Sans and Adelle require the purchase of a font license for legal use. 8 Northland College Style Guide

11 Secondary Fonts Do: Arial ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Secondary Font: Because many campus users will not have access to a licensed copy of Alright Sans or Adelle, we recommend that most campus community members use Arial (also available in multiple faces). Arial is similar in structure and appearance to Alright Sans and is available as a standard option on all campus and most personal computers. In the event that Arial is not available please select a similar easy to read san serif font. Please refrain from using decorative or ornamental fonts for official campus communications. Do NOT: Use Alright Sans, Adelle, or Arial for all college publications and communications. Present text in black, white, navy, grey, or orange depending on placement. Present text in colors other than black, white, navy, grey, or orange (with the exception of hyperlinks in certain placements). Distort these fonts to change their appearance. Use decorative or ornametnal fonts. Use more than two fonts in any given document. Northland College Style Guide 9

12 Centers and Sub-Brands Centers and Sub-Brands: Northland College is home to several special centers and sub-brands. Each center or special program has its own wordmark that includes the name of the center or program in a justified lock-up with the Northland College logo. These wordmarks are designed to give each program recognition while maintaining a strong tie to the Northland College parent brand. 10 Northland College Style Guide

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14 Northland Letterhead & Business Cards 12 Northland College Style Guide

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16 Signatures & Styles Do: John Doe Associate Director of Admissions Northland College 1411 Ellis Avenue, Ashland, WI Tel: Cell: Do NOT: Include your name, official job title, Northland College address, and phone number. Use a college approved font. Add quotes, tag lines, images, or backgrounds to your s. Let the wild rumpus start. Maurice Sendak Include a copy of the logo northland.edu Use more than two colors or fonts. Include an unless you are sending from an account that is different than where the recipient should reply. 14 Northland College Style Guide

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18 Northland College Athletic Brand DIVISION III ATHLETICS 16 Northland College Style Guide

19 Primary Athletic Colors C: 100 M: 57 Y: 12 K: 66 R: 35 G: 50 B: 82 Hex: Coated Stock: PMS 540 C Uncoated Stock: PMS 2955 U C: 23 M: 16 Y: 13 K: 46 R: 120 G: 120 B: 120 Hex: Coated Stock: PMS Cool Gray 8 C Uncoated Stock: PMS Cool Gray 9 U C: 0 M: 79 Y: 100 K: 0 R: 239 G: 94 B: 19 Hex: EF5E13 Coated Stock: PMS 1665 C Uncoated Stock: PMS 1665 U Primary Colors: The Northland College athletic brand uses three primary colors: navy, grey, and deep orange. These colors are shared with the general Northland College brand. It is also acceptable to use solid black and white. In all applications every effort should be made to match these colors as closely as possible. However, in certain situations (i.e. embroidery) it may not be possible to find analogous options. In these cases, we urge you to use black and white rather than adopting a new color. Northland College Style Guide 17

20 Primary Athletic Logo Do: Do NOT: Use the athletic logo on your campus documents. Choose the version of the logo that best suits your project. Print the logo in any color other than the colors included in this guide. Distort or rearrange the logo. Primary Logo: the interlocking N & C logo presented in navy and dark orange is the primary graphic identifier for Northland College Athletics. It should be used in any placement where the use of this version is possible. Consistent use of this logo is one of the primary keys to the success of the Northland Athletics visual brand. Add icons, illustrations, or clip art to the athletic logo. 18 Northland College Style Guide

21 Secondary Athletic Logos Secondary Logos: In situations where the primary logo is not compatible with other parts of a design, there are several secondary logos that can be used in its place. These include one-color, reversed, single color with outline, and within a crest. Northland College Style Guide 19

22 Athletic Font Slabby Prices (Italic) abcdefghijklm nopqrstuvwxyz Athletic Font: The athletic brand utilizes Slabby Prices Italic font for certain team names and headings. This font is intended as an accent and should be used sparingly. Alright Sans (or Arial) should be used for all other text. Avoid using Adelle in combination with Slabby Prices as the two fonts are too similar for use together. 20 Northland College Style Guide

23 Team Lock-ups Logo Lockups: When presenting team or sub-category names with the athletic logo they should be displayed as either the horizontal lockup or as the vertical lockup. There is a layout with approriate spacing and alignment for each team. There is also a one color version of each lockup available. Northland College Style Guide 21

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26 Athletics Letterhead & Business Cards John Doe Head Men s Jai-Alai Coach Tel: Cell: jdoe@northland.edu northlandc ollegesports.com 1411 Ellis Avenue Ashland, WI (715) athletics@northland.edu northlandcollegesports.com 24 Northland College Style Guide

27 Design Support The Office of Marketing Communications is available to provide design support and guidance on the best use of the new atheletic brand. If you have questions or need assistance in creating a design for anything using the athletic brand, please don t hesitate to ask. Our office is glad to help. We can be reached at (715) Northland College Style Guide 25

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