Brand Guidelines. Version Date: December

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1 O Brand Guidelines December 8, 2017 Version Date: December

2 Table of Contents Crest Crest & Wordmark Elements of the Crest Crest and Wordmark with Visual Elements Typography Color Palette Writing Reference Guide Horizontal full color: The crest of Notre Dame de la Baie Academy represents the rich heritage of the school. Wordmark Stacked full color: O O 2 Notre Dame Academy Brand Guidelines Version Date: December

3 Elements of the Crest We are a Catholic, Norbertine community focused on developing the whole person. Service and character development, a sense of one s contributions to the common good, and an expectation of behavior and choices that positively reflect how God calls us to be are all part of the Notre Dame difference. We believe the words best reflect who we are and can be used to accent our logo or crest. Shield At the center of the crest is a shield in which the dominant symbol is the cross of Jesus Christ. Blazing forth from the cross are rays of light which denote Christ s Resurrection. encompasses the voices of the students, teachers, parents, staff, alumni and community members who value the development of the whole person, integrated within faith and among a strong community. In Communio describes what we seek at Notre Dame Academy. Usage Crescent Moon The crescent moon in the lower left of the shield represents Mary to whom the school is dedicated. Flowering Lily In the lower right section is the flowering lily, a traditional symbol of St. Joseph. As shown above, can be used alone in Times New Roman Italic. As shown below, can also be used as a visual element in Times New Roman Bold Italic over one of the crest waves graphic elements. French Lily Flanking the shield on both sides is the fleur-de-lis, French lily, suggesting the French founding of both the Sisters of St. Joseph of Carondelet (St. Joseph Academy) and the Order of Premontre (Norbertines). The fleur-de-lis also reminds us of the French heritage of the Green Bay-De Pere area. Waves The four waves in the lower section of the crest represent the waters of Green Bay. These waves draw together the four alumni communities represented at Notre Dame de la Baie Academy. 4 Notre Dame Academy Brand Guidelines Version Date: December

4 Wordmark & Crest with Visual Elements Using the elements within the crest can be an effective way to highlight content or accent an image. No more than two should be used on a page. Elements can be used in primary and secondary palette colors along with black, white or gray options. O 98% Percentage of NDA students who attend a four-year college Additional Elements 6 Notre Dame Academy Brand Guidelines Version Date: December

5 Additional Element When it comes to creating print and digital content, clean lines, inviting images and genuine authenticity is key. Use the color palette to highlight photojournalistic photos. Clearly divide content with thin white lines or subtle color fades. Typography Notre Dame de la Baie Academy adopts three typefaces as the primary ones to be used in its communications: Times Roman (serif), Arial (sans serif) and Verdana (sans serif). Additional secondary fonts include: Parislenne (cursive) and Yanone Kaffeesatz (sans serif). Official fonts are to be used within all print, digital and website content. Text Divider Using two of the waves can assist in creating visual space within content Times New Roman Available in regular, bold, italic and bold italic (Recommended for formal letters or as primary pullout quotation font.) Arial Available in regular, bold, italic and bold italic (To be used as primary body font in print, web and HTML content) Verdana Available bold and bold italic (Runs large in size. To be used within web and print application as a title or header) Hickory Jack Available in regular (Runs small in size. To be used in formal invitations.) Yanone Kaffeesatz Available in extra light, light, regular or bold (To be used over images or to accent lenghthy text.) 8 Notre Dame Academy Brand Guidelines Version Date: December

6 Color Palette Writing Guide Primary Colors Referencing Alumni When referring to alumni, use the following: Kelly Green Pantone 356 C or 355 U CMYK: 91, 4, 100, 25 RGB: 0, 122, 51 HEX: #0D803D Royal Blue Pantone Reflex Blue C or Reflex Blue U CMYK: 100, 89, 0, 0 RGB: 0, 20, 137 HEX: # Alumni: masculine and feminine, plural noun referring either to a group male graduates or to a group of both male and female graduates (Example: A group of alumni attended the reunion. ) Alumnae: feminine, plural (Example: A group of alumnae took part in the Bellin Women s Half Marathon. ) Secondary Colors Alumnus: masculine, singular (Example: An alumnus attended the event, and he delivered a moving speech. ) Alumna: feminine, singular (Example: An alumna was honored as Female Entrepreneur of the Year. ) Green Pantone 347 C CMYK: 93, 0, 100, 0 RGB: 0, 154, 68 Pantone Process Blue 072 CMYK: 100, 95, 0, 3 RGB: 16, 6, 159 Orange Pantone 151 C CMYK: 0, 49, 100, 0 RGB: 255, 130, 0 Phone Numbers Any time a phone number is referenced within NDA materials (print, digital, website, etc.) parenthesis should surround the area code as shown: (920) Pantone Red 032 C CMYK: 0, 79, 73, 6 RGB: 239, 51, 64 Gold Pantone 1235 C CMYK: 2, 28, 89, 0 RGB: 255, 184, 28 Please do not use: or Grayscale Options Black White Gray 33% 10 Notre Dame Academy Brand Guidelines Version Date: December

7 O 610 Maryhill Drive Green Bay, Wisconsin Notre Dame Academy Brand Guidelines