University of the Pacific, McGeorge School of Law. Style Guide

Transcription

1 University of the Pacific, McGeorge School of Law Style Guide

2 This identity standards manual has been created to preserve the value and unity of University of the Pacific s visual identity. Uniform, high-quality reproduction is critical to ensuring positive impressions. The University of the Pacific Wordmark must always appear crisp, clear and readable. The colors must be consistent regardless of the medium, substrate or process. To ensure uniformity, all reproductions must be taken from approved logo artwork and colors must be carefully matched. The following pages provide a brief set of guidelines to use the Pacific identity correctly.

3 TYPOGRAPHY Primary Typeface NEWS GOTHIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz Bold abcdefghijklmnopqrstuvwyz Italic abcdefghijklmnopqrstuvwyz Secondary Typeface FRANKLIN GOTHIC BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz Bold abcdefghijklmnopqrstuvwyz Italic abcdefghijklmnopqrstuvwyz NEWS GOTHIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz Bold abcdefghijklmnopqrstuvwyz Italic abcdefghijklmnopqrstuvwyz University of the Pacific, McGeorge School of Law 3

4 COLOR PALETTE PACIFIC McGEORGE COLORS The University of the Pacific, McGeorge School of Law colors are based on the PANTONE* Color Standard specified below. For matching, refer printers and other suppliers to the current editions of PANTONE Color Publications. Note that the PANTONE Color Standard is specified as C, meaning coated. All uncoated inks should be mied to match the coated specifications at left. Since differences in substrate and process can affect color, the CMYK equivalents provided at left are guidelines only and should not be considered to provide an eact match.to ensure consistent results, always proof carefully against the PANTONE Color Standard. NOTE: Colors shown throughout this manual are for demonstration purposes only. For accurate color standards refer to the current edition of the PANTONE Color Formula Guide. Pacific Orange PANTONE 1595 C (4/C): 9C 76M 100Y 1K He: DC6026 Match PANTONE 1595 C McGeorge Blue PANTONE 7475 C (4/C): 61C 26M 35Y 1K He: Black (4/C): 100K or Rich 4/C Black He: K or Rich 4/C Black Pacific Gray PANTONE Warm Gray 11 C (4/C): 15M 35Y 60K (1/C): 65K He: 806F58 Match PANTONE Warm Gray 11 C Light Gray PANTONE 403 C (4/C): 10M 20Y 40K (1/C): 45K He: AA9E8A Match PANTONE 403 C University of the Pacific, McGeorge School of Law 4

5 COLOR PALETTE PACIFIC McGEORGE ACCENT COLORS This etended palette can be used for typography and solid areas where appropriate. Accent colors should be used sparingly and purposefully. Cream PANTONE 7527 C (4/C): 5C 5M 0Y 15Y He: F4EFDD Match PANTONE 7527 C Blue PANTONE 5405 C (4/C): 75C 20M 0Y 45K He: 00668D Match PANTONE 5405 C Purple PANTONE 5205 C (4/C): 50C 60M 30Y 0K He: 8B687D Match PANTONE 5205 C Dusty Red PANTONE 4985 C (4/C): 0C 70M 45Y 40K He: 854A50 Match PANTONE 4985 C Violet PANTONE 5285 C (4/C): 50C 40M 15Y 0K He: 8581A4 Match PANTONE 5285 C Green PANTONE 5773 C (4/C): 15C 0M 45Y 30K He: A7AB74 Match PANTONE 5773 C University of the Pacific, McGeorge School of Law 5

6 PACIFIC McGEORGE WORD MARK CLEAR SPACE The Pacific Wordmark must be surrounded by a clear space at least equal to the cap height of University of the or. The clear space is measured from the top right, left, and bottom-most points of the primary or boed wordmark. As a general rule, more clear space is always preferred. No other competitive design elements may be positioned within this space, including typography. MINIMUM SIZE For Print The minimum allowable reproduction size for the primary Pacific Wordmark is.875 ( mm) in width, and for the boed wordmark it is 1 ( mm) in width. Reproduction below these sizes is not recommended since the forms of the wordmark may begin to fill in, thereby compromising readability. For applications that may require a size smaller than those specified at left, please contact the Marketing Department at for artwork revisions and recommendations.875 ( mm) 1 ( mm) University of the Pacific, McGeorge School of Law 6

7 INCORRECT USAGE alter the wordmark in any way. reproduce the wordmark in colors other than those specified on pages 2-4. set the wordmark on an angle or reshape it in any way use any part of the wordmark on its own. reproduce the wordmark at a width smaller than.875, or those indicated on page 8. reproduce the boed logo in colors other than those specified on page 4. add any modifiers to the wordmark ecept the approved school lock-ups. alter the wordmark lock-up in any way. set the wordmark on a competitive background that will detract from its readability. Admissions University of the Pacific, McGeorge School of Law 7

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9 PHOTO STYLE CLEAR SPACE Photos should positively represent Pacific McGeorge and its students, staff, faculty, and alumni. When possible, utilize action shots showcasing an activity. If needed, adjust eposure and settings if an image is too dark. Mask out any other brand information such as beverage bottles, computer logos, etc. University of the Pacific, McGeorge School of Law 9

10 PLANNING A MARKETING PIECE QUESTIONS TO CONSIDER 1. For which department(s) this piece being created? 2. Has the designer, marketing director, and web manager received project details and creative direction from the appropriate person? 3. How will the project be viewed (e.g. as a PDF, a brochure, a slide show)? 4. How will the item be distributed? (e.g. as an , printed mailer, poster, web posting, etc)? 5. What is the epected shelf life of the piece (i.e., is it for reference, long-term, or short-term usage)? 6. Is it necessary to research imagery, arrange photo shoots, or obtain permission to reprint? 7. Who is the target audience (e.g. internal, eternal, donor, student, other)? 8. Does it belong in a family of publications? 9. Production and cost considerations: Turn-around time/due date Budget Number of colors Quanty Mailing cost/mailing list Cost of photographic imagery Paper selection Customization/folders/die cuts University of the Pacific, McGeorge School of Law 10