Brand guidelines Vyopta br Januar and guideline y 2018 v A-001 s 1
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1 Brand guidelines Vyopta January brand 2018 guidelines v A-001 1
2 The new Vyopta brand The Vyopta brand is more than just a logo. It s a comprehensive visual system and language made up of many parts that work together to convey the core of who we are and what we stand for. 2
3 Agenda Logos... 4 Primary...5 Secondary...6 Black & white...7 Shield only...8 Logo colors...9 Clear space Improper logo use Minimum size Color palette...13 Cobranding...15 Typography...17 Primary typeface Secondary typeface File formats...20 Vector based artwork Raster based artwork Support
4 Logos 4
5 Logos Primary logo The new Vyopta logo reinforces the company s unified communications and collaboration positioning with expanded colors representing video, voice and messaging. PRIMARY LOGO PRIMARY LOGO / INVERTED This version of the Vyopta logo should be used whenever possible. This inverted version of the logo works well on dark and busy backgrounds. Logos 5
6 Logos Secondary logo The secondary version of the Vyopta logo can also be used when the primary logo does not fit well within certain workspaces. SECONDARY LOGO SECONDARY LOGO / INVERTED This secondary version of the Vyopta logo can also be used when the primary logo does not fit well within certain workspaces. This white secondary vertical version of the logo works well on dark and busy backgrounds. Logos 6
7 Logos Black and white logos The black and white logos can be used for 1 color settings. BLACK LOGOS WHITE LOGOS Logos 7
8 Logos The Shield logo The Vyopta Shield can be used by itself on promotional materials as needed. SHIELD - 3 COLOR SHIELD - BLACK SHIELD - INVERTED Logos 8
9 Primary logo colors VYOPTA SHIELD Vyopta s logo color palette has been expanded to HEX #0CA8ED RGB 12/168/237 CMYK 91/8/0/0 PMS 2925 C HEX #82CA38 RGB 130/202/56 CMYK 53/0/100/0 PMS 368 C HEX #EA4335 RGB 234/67/53 CMYK 2/89/87/0 PMS 179 C support the company s unified communications and collaboration positioning. VYOPTA TYPE HEX # RGB 37/46/53 CMYK 79/65/59/59 PMS 433 C Logos 9
10 Clear space Our logo works best when it has enough room to breathe. No other logos, type or other graphical elements should infringe on its space. PRIMARY LOGO SECONDARY LOGO Y/2 Y/2 Y Y The minimum clearspace around the logotype is equivalent to 1/2 of its height. The minimum clearspace around the logotype is equivalent to 1/2 of its height. Logos 10
11 Improper logo usage The logotype should never appear in a line or block of text. Here are other improper usages of the logo. Logo shield and/or type using non branded colors Letters are strecthed out and distorted Displaying the logo on an angle No text around Adding text near the logo Logo should not be placed on busy backgrounds Adding shadow effects Logos 11
12 Minimum size While our logos can be resized to fit different types of collateral, it s important that you never scale them down below the recommended sizes. WEB PRINT 100 px Primary px Secondary.75 Shield only 22 px.22 Logos 12
13 Color Palette 13
14 Color palette The new Vyopta core and supplemental color CORE palettes have been expanded to support a richer foundation for content creation to bring any online presence or collateral to life. HEX #0CA8ED RGB 12/168/237 CMYK 91/8/0/0 PMS 2925 C HEX #82CA38 RGB 130/202/56 CMYK 53/0/100/0 PMS 368 C HEX #EA4335 RGB 234/67/53 CMYK 2/89/87/0 PMS 179 C SUPPLEMENTAL HEX # RGB 37/46/53 CMYK 79/65/59/59 PMS 433 C HEX #ED8E0C RGB 237/142/12 CMYK 5/52/100/0 PMS 144 C HEX #507B25 RGB 80/123/37 CMYK 72/31/100/17 PMS 364 C HEX #A32419 RGB 163/36/25 CMYK 24/98/100/19 PMS 7627 C HEX #0A8DC6 RGB 10/141/198 CMYK 80/32/4/0 PMS 7689 C HEX #404E55 RGB 64/78/85 CMYK 75/58/52/34 PMS 7540 C Color palette 14
15 Cobranding 15
16 Cobranding The Vyopta primary logo should always be used when cobranding with partners. The clear space between the Vyopta logo and the partner logo is determined by the x-height of the Vyopta logo type. PARTNER LOGO VYOPTA LOGO Partner logos should always be displayed on the left. X X X 1 pt stroke - #404E55 or white (inverted) Cobranding 16
17 Typography 17
18 Typography: Primary typeface Nimbus Sans Extd Our primary typeface is Nimbus Sans Extd. Multiple weights help establish a clear hierarchy and draw the reader s attention to important content. Aa LIGHT Aa REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#@?!/+(.,:;) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#@?!/+(.,:;) Aa BOLD Aa BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#@?!/+(.,:;) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#@?!/+(.,:;) Typography 18
19 Typography: Secondary typeface Open Sans Our secondary typeface is Open Sans. Used primarily on websites as body copy and other call-out areas. May be substituted for Nimbus Sans Extd, if unavailable on website, for headers and sub headers. Aa LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Aa REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Aa SEMIBOLD Aa BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Typography 19
20 File formats 20
21 File formats VECTOR-BASED FORMATS Vector-based artwork is made up of points and line segments and is high-resolution while maintaining small file sizes. Vectorbased files may be scaled up or scaled down. It is best to use vector-based art for page layout programs, printing and largescale applications (e.g., banners, signage). VECTOR-BASED ARTWORK AI Native Adobe Illustrator file. EPS Encapsulated Postscript files use Postscript and are vectorbased. EPS files can be recognized by many different programs and systems. PDF Adobe s Portable Document File (PDF) formatted files are universally accepted. PDF s are vector-based. File formats 21
22 File formats RASTER-BASED FORMATS Raster-based artwork is made up of pixels and can only be scaled down. Use raster-based artwork for screenbased media such as applications (native and web) and in presentations (e.g., PowerPoint). TRANSPARENT PNG ON A COLOR BACKGROUND PNG With transparent backgrounds, PNGs are the best choice for use on color or image backgrounds, especially on the web and in PowerPoint. Best practices for PNG formatted logo integration is to use the larger version of the logo (@2x) and scale down to desired size. File formats 22
23 Support 23
24 Support Can t find what you re looking for? For any questions about the brand and this guide please let us know at marketing@vyopta.com. You can find all logo and brand assets at: Support 24
25 25
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