BRAND AND PRODUCT IDENTITY STANDARDS

Transcription

1 BRAND AND PRODUCT IDENTITY STANDARDS

2 LOGO The official logo is the primary component of the graphic identity system. The logo was created to replace all Peregrine Financial Group, Inc. and PFG logos and expresses the combination of the people behind PFG and its award winning technology, Direct. The official logo cannot be altered in any way. The official logo should appear in a prominent position on all PFG communication documents including publications, websites, advertising, banners, displays, external signage, etc.

3 LOGO AND SIGNATURE The signature is a unique typographic word mark displaying the full name of PFG. The signature must be used with the logo in the authorized configurations shown in this document and cannot be recreated or altered in any way. Logo Signature Primary Configuration PRIMARY CONFIGURATION Shown at right is the primary configuration of the official logo and signature. Secondary Configuration SECONDARY CONFIGURATION When space limitations or size of reproduction preclude the use of the primary configuration, the secondary configuration can be used. Any other configuration of the official logo and signature is not authorized for use. One Color Configuration When presenting PFG in one color, it should be treated in black. Any other configuration of the official logo and signature is not allowed unless authorized by the Marketing Department. Do not try to recreate the official one color logo or signature. Contact the Marketing Department for the official files. ONE-COLOR CONFIGURATION OTHER CONFIGURATIONS MUST BE PRE-APPROVED BEFORE USE Other Configurations When presenting PFG in electronic presentations it is acceptable to treat the official logo and signature with a subtle reflection. ALL USES OF THIS TREATMENT MUST BE APPROVED BY THE MARKETING DEPARTMENT PRIOR TO USE.

4 TEXTUAL TREATMENT Business Writing When referring to PFG in business text, headlines or body copy, it should be treated in ALL CAPS, Times New Roman or Franklin Gothic Book typefaces with no space in between PFG. SERIF TREATMENT OPTIONS PFG PFG SANS-SERIF TREATMENT OPTIONS PFG PFG

5 TYPEFACE The following typefaces are approved for use in all PFG communications. Times New Roman Times New Roman can be used for headlines and body copy text. PLEASE NOTE: Serif fonts like Times New Roman are not read well in electronic communications (websites, s, etc). It is best to use the Sans-Serif approved typeface, like Franklin Gothic for non-print related communications. Franklin Gothic Franklin Gothic can be used in headlines, subheads and text to complement the signature and the serif family. Approved typeface for use in marketing and professional graphic designed presentations. Avenir This typeface can be used by professional internal or third-party graphic designers but MUST be combined with a complementary standard type component. Example: Avenir Typeface FRANK ITC Franklin Gothic AVENIR SERIF TYPEFACE OPTIONS Times New Roman Regular Times New Roman Bold Times New Roman Italic SANS-SERIF TYPEFACE OPTIONS ITC Franklin Gothic Book ITC Franklin Gothic Book Oblique ITC Franklin Gothic Demi ITC Franklin Gothic Demi Oblique ITC Franklin Gothic Book Compressed ITC Franklin Gothic Book Compressed Italic ITC Franklin Gothic Demi Compressed ITC Franklin Gothic Demi Compressed Italic

6 COLOR PALETTE PRIMARY COLORS A consistent color scheme ensures that a cohesive image is represented across all PFG communications. The following colors are used for all marketing materials. They are appropriate when developing any printed materials, advertising, websites or multimedia presentations. Please do not stray from these colors. SECONDARY COLORS

7 PFG IDENTITY PFG EST INCORRECT USAGE d d This logo is outdated. There should be no.com on any variations of the logo PFG PFG SaleS event Do not set in a different typeface. Lorem ipsum dolor EST Do not angle or rotate. PFG PFG should not be used as a stand alone in logos, converstaion or written communication SaleS ev Do not reposition, or resize components of the logo and signature. Do not alter elements. Lorem ipsum dolor Do not stretch or distort the logo and signature. Do not add text to or around the logo and signature. Do not add a shadow or dimension to the logo and signature. Lorem ipsum dolor Do not reassign colors to individual elements of the logo and signature.

8 CO-BRANDING AND ENDORSEMENT GUIDELINES DOMINANT PARTNERSHIP PFG and its programs frequently partner with outside organizations. When materials are created for these purposes, the prominence of the PFG logo and signature should be at least proportionate to its contribution to the partnership. CO-SPONSOR LOGO CO-SPONSOR LOGO If PFG is the dominant partner, the logo and signature should be larger and more prominent than all other partners. For an equal partnership, the PFG logo and signature should be of equal size and prominence with a single equal partner. If PFG is one of several lesser partners in an initiative headed by a dominant partner, the PFG logo and signature should be of equal prominence and size with the lesser partners, but smaller than the dominant partner. EQUAL PARTNERSHIP CO-SPONSOR LOGO CO-SPONSOR LOGO In partner promotions, the PFG logo cannot be altered in any way. LESSER PARTNERSHIP Contact the Marketing Department for more information. DOMINANT SPONSOR LOGO CO-SPONSOR LOGO

9 LOGO TAGLINES and URL TREATMENTS Please refer to this guide when mentioning, and the PFG tagline. URL TREATMENTS When referring to the PFG should be in ALL CAPS and always accompany the www. The tagline for PFG is: The thing about our technology is our people. TAGLINE TREATMENT OPTIONS The thing about our technology is our people. The thing about our technology is our people. The in the tagline is always ALL CAPS and the phrase is ended with a period. Please do not create your own taglines and add them to any written communications, including signatures. Please refer to this guide and if you have questions, please contact the Marketing Department.

10 LOGO DIVISIONS It is important to be consistent when referring to divisions within the PFG umbrella. Please refer to this guide when mentioning present and future PFG divisions. In business writing, please add PFG to the division name. Example: PFG Wealth Management Group After the first mention, the listing can be shortened to Wealth Management Group PFG DIVISION TREATMENTS PFG Precious Metals PFG Wealth Management Group PFG Options Room PFG Futures Training Division PFG Managed Futures PFG Managed Forex PFG Research Division PFG Global Services PFG TurnKey IB INCORRECT PFG Wealth Management Group PFG Wealth Management Division PFG s Wealth Management Group PFG s Wealth Management Group Wealth Management Group at PFG

11 LOGO PRODUCTS & SERVICES It is important to be consistent when referring to products and services offered by PFG. Please refer to this guide when mentioning long-standing PFG products. For information on product and service treatments that may not be listed, please contact the Marketing Department. INCORRECT My name is Bob and I can show you the fundamentals of trading Futures, Forex and Options. CORRECT! My name is Bob and I can show you the fundamentals of trading futures, forex and options. PFG PRODUCT AND SERVICE TREATMENTS Lowercase product listings unless in headlines OR when referring to a PFG division: futures, forex, options, binary options, managed forex, managed futures Forex Accumulation Program (FXAP) - this can be shortened to FXAP after first mention Gold and Silver Accumulation Program (GSAP) - this can be shortened to GSAP after first mention Diversified Investments in Efficient Markets (DIEM) - this can be shortened to DIEM after first mention DIEM Strategy Weekly Update PFG Energy Report PFG Livestock Report PFG Currency Report PFG Softs Report PFG Stock Indicies Report PFG Metals Report PFG Grain Report 2012 Outlook Report - replace with current year PFG Perspectives Newsletter Series PFG Perspectives on Technology PFG Perspectives on Institutional Forex PFG Perspectives on Managed Futures PFG Perspectives on Options PFG Perspectives on Precious Metals

12 Direct IDENTITY LOGO Direct ONLINE TRADING PFG s proprietary trading software includes Direct Online Trading, Direct Web Trading and Direct Mobile Trading. When referring to Direct Online Trading or Direct Online Simulated Trading, et al in business text, headlines or body copy, the should be treated in ALL CAPS, no space, Direct Online Trading in Times New Roman or Franklin Gothic Book typeface. SERIF TREATMENT OPTIONS FAST Please use the product s full name when referencing it the first time, Direct Online Trading OR Direct Online Simulated Trading. All references thereafter can be shortened to Direct. Please DO NOT include numbers after Direct. Direct will no longer use numbers as identifiers to the public. Direct 8, is now Direct Online Trading. Direct Online Trading Direct Online Simulated Trading Direct Web Trading Direct Web Simulated Trading Direct Mobile Trading Direct Mobile Simulated Trading INCORRECT Direct 8 Direct 8.0 Direct 8 Online Trading Direct 8 Online Simulated Trading BD8 Direct 7.4 Direct FAST Direct FAST Simulated Trading SANS-SERIF TREATMENT OPTIONS Direct Online Trading Direct Online Simulated Trading Direct Web Trading Direct Web Simulated Trading Direct Mobile Trading Direct Mobile Simulated Trading Direct FAST Direct FAST Simulated Trading

13 THIRD-PARTY PLATFORMS LOGO THIRD-PARTY PLATFORMS PFG as a brokerage offers many third-party platforms. Unless the platform is a proprietary software offering of PFG, third-party products will NO LONGER be branded Direct. It should follow the form of: Platform Name powered by PFG. If you have a new product/platform that you are planning to launch and are confused on how to brand it, please contact the Marketing Department before you start the process. Example: INCORRECT THIRD-PARTY PLATFORM OFFERINGS SERIF Trade Navigator powered by PFG Options Explorer powered by PFG MulitCharts powered by PFG TradeVec powered by PFG MetaTrader 4 powered by PFG MotiveWave powered by PFG esignal powered by PFG Sierra Chart powered by PFG ProTrader powered by PFG NinjaTrader powered by PFG OptionVue powered by PFG ibroker Mobile X_TRADER X_TRADER PRO CORRECT! ProTrader powered by PFG ProTrader powered by PFG THIRD-PARTY PLATFORM OFFERINGS SANS-SERIF Trade Navigator powered by PFG Options Explorer powered by PFG MulitCharts powered by PFG TradeVec powered by PFG MetaTrader 4 powered by PFG MotiveWave powered by PFG esignal powered by PFG Sierra Chart powered by PFG ProTrader powered by PFG NinjaTrader powered by PFG OptionVue powered by PFG ibroker Mobile X_TRADER X_TRADER PRO

14 PFG AFFILIATES LOGO PARTNER BRANDING PFG is working on building relationships with affiliate companies. When referring to an affiliate of PFG or a Wasendorf owned company, please reference this guide. PFG AFFILIATE TREATMENTS Direct Securities Peregrine Asset Management (PAM) Peregrine Diversified Investment Services (PDIV) PFG Green Energy SFO magazine Traders Press W&A Publishing myverona Peregrine Charities Kids Wasendorf Air PFG LOGOS PDIV PEREGRINE DIVERSIFIED INVESTMENT SERVICES WASENDORFAIR

15 MARKETING DEPARTMENT CONTACTS Please contact the Marketing Department with any questions or requests. For more detailed information on PFG marketing efforts, logo downloads and more, please visit: SARA KIES Markeing and Creative Director PFG One Peregrine Way Cedar Falls, IA MARY BROWN Marketing Specialist PFG One Peregrine Way Cedar Falls, IA