For questions about Stony Brook University s licensing program and about this guide, contact:

Transcription

1 Revised 7/1/16 The artwork and logos contained in this guide are for use on Stony Brook University apparel and merchandise. The artwork is not to be altered in any way. Art may be resized, but all proportions must remain as is. This book is for the exclusive use of licensed Stony Brook University vendors. To become a licensed vendor, visit learfieldlicensing.com for an application. For questions about Stony Brook University s licensing program and about this guide, contact: Susanne Walsh Sr. Director of Operations Office of Communications and Marketing Stony Brook University 631/ Susanne.Walsh@stonybrook.edu For questions regarding artwork, contact: Karen Leibowitz Art Director Office of Communications and Marketing Stony Brook University 631/ Karen.Leibowitz@stonybrook.edu 1

2 Revised 2/10/12 STONY BROOK UNIVERSITY LICENSING PROGRAM The Stony Brook campus community participates in a licensing program that sets the guidelines for use of our logos and word marks on a variety of merchandise. The program is managed by the Licensing Resource Group (LRG), an outside agency. Stony Brook embarked on this program to ensure consistency, to protect the institution from unsavory business practices, and to raise funds for scholarships. Approved vendors have access to our style guide for their product designs. The overall purpose of the Stony Brook University Trademark Licensing Program is to protect the integrity of the institution s trademarks and to ensure such trademarks are used in an appropriate manner. Stony Brook s Trademark Licensing Program is administered by the University s Office of Communications and overseen by the Director of Marketing and Licensing. Stony Brook is a member of the Fair Labor Association (FLA). All Stony Brook University Trademark Licensing Program vendors are required to be FLA members and must adhere to the FLA Code of Conduct. Prospective vendors are encouraged to visit LRG s Web site for an application at The royalty rate is 8 percent, and is payable through LRG on all items including giveaways. Exemptions to the royalty are signage, awards, and uniforms. However, use of licensed vendors is still strongly encouraged. A complete list of current approved vendors can be found at 2

3 APPROVED STONY BROOK FONTS Revised 4/25/12 PRIMARY FONT FAMILIES: Century Expanded Century Expanded Italic Century Expanded Bold BT Century Expanded Italic Bold BT Trade Gothic Light Trade Gothic Light Oblique Trade Gothic Trade Gothic Oblique Trade Gothic Condensed Eighteen Trade Gothic Condensed Eighteen Oblique Trade Gothic Bold Condensed Twenty Trade Gothic Bold Condensed Twenty Oblique Trade Gothic Bold Trade Gothic Bold Oblique Trade Gothic Bold Two Trade Gothic Bold Two Oblique SECONDARY FONT FAMILIES: Century Schoolbook BT Roman Century Schoolbook BT Italic Century Schoolbook BT Bold Century Schoolbook BT Bold Italic Century Old Style Century Old Style Italic Century Old Style Bold Franklin Gothic Condensed Franklin Gothic Extra Condensed Franklin Gothic No. 2 ITC Franklin Gothic Book ITC Franklin Gothic Book Italic ITC Franklin Gothic Book Condensed ITC Franklin Gothic Book Condensed Italic ITC Franklin Gothic Book Compressed ITC Franklin Gothic Book Compressed Italic ITC Franklin Gothic Book Extra Compressed ITC Franklin Gothic Medium ITC Franklin Gothic Medium Italic ITC Franklin Gothic Medium Condensed ITC Franklin Gothic Medium Condesed Italic ITC Franklin Gothic Demi ITC Franklin Gothic Demi Italic ITC Franklin Gothic Demi Condensed ITC Franklin Gothic Demi Condensed Italic ITC Franklin Gothic Demi Compressed ITC Franklin Gothic Demi Compressed Italic ITC Franklin Gothic Demi Extra Compressed ITC Franklin Gothic Heavy ITC Franklin Gothic Heavy Italic ITC Machine (Athletics Font) Mistral (for use when script type is needed) 3

4 Revised 12/15/11 University Color PMS 187 (Red) Logo Colors PMS 187 (Red) Black Athletic Mark Colors PMS 187 (Red) PMS 294 (Blue) PMS 877 (Metallic Silver) PMS 429 (Gray) Black 4

5 Revised 12/15/11 S2.1.1 S2.1.2 S2.1.3 S2.1.4 S2.1.5 File Name: SBU horz_2clr_pms_s2_1_1.eps SBU horz_bk_s2_1_2.eps SBU horz_gr_s2_1_3.eps SBU horz_1clr_pms_s2_1_4.eps SBU horz_white_s2_1_5.eps 5

6 Revised 12/15/11 S2_1A_1 S2_1A_2 S2_1A_3 S2_1A_4 S2_1A_5 File Names: SBU vert1_2clr_pms_s2_1a_1.eps SBU vert1_bk_s2_1a_2.eps SBU vert1_1clr_pms_s2_1a_4.eps SBU vert1_gr_s2_1a_3.eps SBU vert1_white_s2_1a_5.eps 6

7 Revised 12/15/11 S2.1B.1 S2.1B.2 S2.1B.3 S2.1B.4 S2.1B.5 File Name: SBU stack_2clr_pms_s2_1b_1.eps SBU stack_bk_s2_1b_2.eps SBU stack_gr_s2_1b_3.eps SBU stack_1clr_pms_s2_1b_4.eps SBU stack_white_s2_1b_5.eps 7

8 Revised 2/10/12 S3.8.1 S3.8.2 S3.8.3 S3.8.4 S3.8.5 File Name: SBM horz_2clr_pms1_s3_8_1.eps SBM horz_bk1_s3_8_2.eps SBM horz_gr1_s3_8_3.eps SBM horz_1clr_pms1_s3_8_4.eps SBM horz_white1_s3_8_5.eps 8

9 Revised 2/10/12 S3_8A_1 S3_8A_2 S3_8A_3 S3_8A_4 S3_8A_5 File Names: SBM vert1_2clr_pms1_s3_8a_1.eps SBM vert1_bk1_s3_8a_2.eps SBM vert1_1clr_pms1_s3_8a_4.eps SBM vert1_gr1_s3_8a_3.eps SBM vert1_white1_s3_8a_5.eps 9

10 Revised 2/10/12 S3.8B.1 S3.8B.2 S3.8B.3 S3.8B.4 S3.8B.5 File Name: SBM stack_2clr_pms1_s3_8b_1.eps SBM stack_bk1_s3_8b_2.eps SBM stack_gr1_s3_8b_3.eps SBM stack_1clr_pms1_s3_8b_4.eps SBM stack_white1_s3_8b_5.eps 10

11 Revised 4/25/12 S2.4.1 S2.4.2 S2.4.3 S2.4.4 S2.4.5 File Name: SBU Alumni vert1_2clr_pms_s2_4_1.eps SBU Alumni vert1_gr_s2_4_3.eps SBU Alumni vert1_white_s2_4_5.eps SBU Alumni vert1_bk_s2_4_2.eps SBU Alumni vert1_1clr_pms_s2_4_4.eps 11

12 Revised 4/25/12 S2.4A.1 S2.4A.2 S2.4A.3 S2.4A.4 S2.4A.5 File Name: SBU Alumni stack_2clr_pms_s2_4a_1.eps SBU Alumni stack_bk_s2_4a_2.eps SBU Alumni stack_gr_s2_4a_3.eps SBU Alumni stack_1clr_pms_s2_4a_4.eps SBU Alumni stack_white_s2_4a_5.eps 12

13 Revised 4/25/12 S2.5.1 S2.5.2 S2.5.3 S2.5.4 S2.5.5 File Name: SBU CoBusiness_2clr_cmyk_S2_5_1.eps SBU CoBusiness_bk_S2_5_2.eps SBU CoBusiness_gr_S2_5_3.eps SBU CoBusiness_1clr_pms_S2_5_4.eps SBU CoBusiness_white_S2_5_5.eps 13

14 Revised 4/25/12 S S S S S File Name: SBM SoMedicine_vert1_2clr_pms1_S1_32_1.eps SBM SoMedicine_vert1_gr1_S1_32_3.eps SBM SoMedicine_vert1_white1_S1_32_5.eps SBM SoMedicine_vert1_bk1_S1_32_2.eps SBM SoMedicine_vert1_1clr_pms1_S1_32_4.eps 14

15 Revised 4/25/12 S1.32A.1 S1.32A.2 S1.32A.3 S1.32A.4 S1.32A.5 File Name: SBM SoMedicine_2clr_pms1_S1_32A_1.eps SBM SoMedicine_bk1_S1_32A_2.eps SBM SoMedicine_gr1_S1_32A_3.eps SBM SoMedicine_1clr_pms1_S1_32A_4.eps SBM SoMedicine_white1_S1_32A_5.eps 15

16 Revised 4/25/12 S S S S S File Name: SBM SoNursing_vert1_2clr_pms1_S1_31_1.eps SBM SoNursing_vert1_gr1_S1_31_3 SBM SoNursing_vert1_white1_S1_31_5.eps SBM SoNursing_vert1_bk1_S1_31_2 SBM SoNursing_vert1_1clr_pms1_S1_31_4.eps 16

17 Revised 4/25/12 S1.31A.1 S1.31A.2 S1.31A.3 S1.31A.4 S1.31A.5 File Name: SBM SoNursing_2clr_pms1_S1_31A_1.eps SBM SoNursing_bk1_S1_31A_2.eps SBM SoNursing_gr1 S1_31A_3.eps SBM SoNursing_1clr_pms1_S1_31A_4.eps SBM SoNursing_white1_S1_31A_5.eps 17

18 Revised 4/25/12 S S S S S File Name: SBM SoDental Medicine_vert1_2clr_pms1_S1_34_1.eps SBM SoDental Medicine_vert1_gr1_S1_34_3.eps SBM SoDental Medicine_vert1_white1_S1_34_5.eps SBM SoDental Medicine_vert1_bk1_S1_34_2.eps SBM SoDental Medicine_vert1_1clr_pms1_S1_34_4.eps 18

19 Revised 4/25/12 S1.34A.1 S1.34A.2 S1.34A.3 S1.34A.4 S1.34A.5 File Name: SBM SoDental Medicine_2clr_pms1_S1_34A_1.eps SBM SoDental Medicine_bk1_S1_34A_2.eps SBM SoDental Medicine_gr1_S1_34A_3.eps SBM SoDental Medicine_1clr_pms1_S1_34A_4.eps SBM SoDental Medicine_white1_S1_34A_5.eps 19

20 Revised 4/25/12 S S S S S File Name: SBM SoSocial Welfare_vert1_2clr_pms1_S1_30_1.eps SBM SoSocial Welfare_vert1_gr1_S1_30_3.eps SBM SoSocial Welfare_vert1_white1_S1_30_5.eps SBM SoSocial Welfare_vert1_bk1_S1_30-2.eps SBM SoSocial Welfare_vert1_1clr_pms1_S1_30_4 20

21 Revised 4/25/12 S1.30A.1 S1.30A.2 S1.30A.3 S1.30A.4 S1.30A.5 File Name: SBM SoSocial Welfare_2clr_pms1_S1_30A_1.eps SBM SoSocial Welfare_bk1_S1_30A_2.eps SBM SoSocial Welfare_gr1_S1_30A_3.eps SBM SoSocial Welfare_1clr_pms1_S1_30A_4.eps SBM SoSocial Welfare_white1_S1_30A_5.eps 21

22 Revised 4/25/12 S S S S S File Name: SBM SoHTM_vert1_2clr_pms1_S1_33_1.eps SBM SoHTM_vert1_gr1_3.eps SBM SoHTM_vert1_white1_S1_33_5.eps SBM SoHTM_vert1_bk1_S1_33_2.eps SBM SoHTM_vert1_1clr_pms1_S1_33_4.eps 22

23 Revised 4/25/12 S1.33A.1 S1.33A.2 S1.33A.3 S1.33A.4 S1.33A.5 File Name: SBM SoHTM_2clr_pms1_S1_33A_1.eps SBM SoHTM_bk1_S1_33A_2.eps SBM SoHTM_gr1 S1_33A_3.eps SBM SoHTM_1clr_pms1_S1_33A_4.eps SBM SoHTM_white1_S1_33A_5.eps 23

24 Revised 12/15/11 S S S S S File Name: sb_childrens_stack_3c_spot_s2_29_1.eps sb_childrens_stack_187c_s2_29_3.eps sb_childrens_stack_wht_s2_29_5.eps sb_childrens_stack_1c_blktint_s2_29_2.eps sb_childrens_stack_blk_s2_29_4.eps 24

25 Revised 12/15/11 S2.29A.1 S2.29A.2 S2.29A.3 S2.29A.4 S2.29A.5 File Name: sb_childrens_horizstack_3c_spot_s2_29a_1.eps sb_childrens_horizstack_187c_s2_29a_3.eps sb_childrens_horizstack_wht_s2_29a_5.eps sb_childrens_horizstack_1c_blktint_s2_29a_2.eps sb_childrens_horizstack_blk_s2_29a_4.eps 25

26 Revised 12/15/11 S2.29B.1 S2.29B.2 S2.29B.3 S2.29B.4 S2.29B.5 File Name: sb_childrens_horiz_3c_spot_s2_29b_1.eps sb_childrens_horiz_1c_blktint_s2_29b_2.eps sb_childrens_horiz_187c_s2_29b_3.eps sb_childrens_horiz_blk_s2_29b_4.eps sb_childrens_horiz_wht_s2_29b_5.eps 26

27 Revised 4/25/12 S1.9.1 S1.9.2 S1.9.5 File Name: SBSH_logo_OUT_S1_9_1.eps SBSH_logo_OUTwht_S1_9_5.eps SBSH_logo_OUTbw_S1_9_2.eps 27

28 Circular Mark Revised 4/25/12 S2.3.1 S2.3.2 S2.3.4 S2.3.5 File Name: SBU circle_2clr_pms1_s2_3_1.eps SBU circle_1clr_pms1_s2_3_4.eps SBU circle_bk1_s2_3_2.eps SBU circle_white1_rev_s2_3_5.eps 28

29 Departmental Treatment University Revised 4/25/12 Department Name S Department Name S Department Name Department Name S S File Name: SBU LIVE dept vert1_2clr_pms1_s1_35_1.eps SBU LIVE dept vert1_1clr_pms1_s1_35_4.eps SBU LIVE dept vert1_bk1_s1_35_2.eps ssbu LIVE dept vert1_white1_s1_35_5.eps 29

30 Departmental Treatment Medicine Revised 4/25/12 Department Name S Department Name S Department Name Department Name S S File Name: SBM LIVE dept vert1_2clr_pms1_s1_36_1.eps SBM LIVE dept vert1_1clr_pms1_s1_36_4.eps SBM LIVE dept vert1_bk1_s1_36_2.eps SBM LIVE dept vert1_white1_s1_36_5.eps 30

31 TH E ORGAN IZAT ION NAM E H ERE TH E ORGAN IZAT ION NAM E H ERE TH E ORGAN IZAT ION NAM E H ERE TH E ORGAN IZAT ION NAM E H ERE Club/Organization Treatment Revised 4/25/12 STONY BROOK STONY BROOK S S STONY BROOK STONY BROOK S S File Name: SBU org-club_live_2cl_pms_s1_37_1.eps SBU org-club_live_1cl_pms_s1_37_4.eps SBU org-club_live_1cl_bk_s1_37_2.eps SBU org-club_live_white_s1_37_5.eps 31

32 Stony Brook Shield with Border 5/10/121 S File Name: SBU_SHIELDwBORDER_wht_S1_38_1.eps 32

33 Primary 11/18/09 S S S S S S File Names: AthSB_Prim187_294_S1_11_1.eps AthSB_Prim187_S1_11_2.eps AthSB_PrimBLK_S1_11_3.eps AthSB_Prim294White_S1_11_4.eps AthSB_PrimWhite294_S1_11_5.eps AthSB_PrimWhite187_S1_11_6.eps 33

34 Primary Department 1 Line 11/18/09 S1.11A.1 S1.11A.2 S1.11A.3 S1.11A.4 S1.11A.5 S1.11A.6 File Names: AthSB_Prim187_294_S1_11A_1.eps AthSB_Prim187_S1_11A_2.eps AthSB_PrimBLK_S1_11A_3.eps AthSB_Prim294White_S1_11A_4.eps AthSB_PrimWhite294_S1_11A_5.eps AthSB_PrimWhite187_S1_11A_6.eps 34

35 Primary Department 2 Lines 11/18/09 S1.11B.1 S1.11B.2 S1.11B.3 S1.11B.4 S1.11B.5 S1.11B.6 File Names: AthSB_Prim187_294_S1_11B_1.eps AthSB_Prim187_S1_11B_2.eps AthSB_PrimBLK_S1_11B_3.eps AthSB_Prim294White_S1_11B_4.eps AthSB_PrimWhite294_S1_11B_5.eps AthSB_PrimWhite187_S1_11B_6.eps 35

36 Primary 11/18/09 S S S S File Names: AthWolfie _Prim_4CSpot_S1_12_1.eps AthWolfie _Prim_BLK_S1_12_2.eps AthWolfie _Prim_4CSpotOnRed_S1_12_3.eps AthWolfie _Prim_WhtOnRed_S1_12_4.eps AthWolfie _Prim_WhtOnBlk_S1_12_5.eps S

37 Additional Wolfie Marks 11/18/09 S1.12A.1 S1.12A.2 S1.12A.3 S1.12A.4 S1.12A.5 File Names: AthWolfie _Prim_4CSpot_S1_12A_1.eps AthWolfie _Prim_BLK_S1_12A_2.eps AthWolfie _Prim_4CSpotOnRed_S1_12A_3.eps AthWolfie _Prim_WhtOnRed_S1_12A_4.eps AthWolfie _Prim_WhtOnBlk_S1_12A_5.eps 37

38 Secondary 11/18/09 S S S S S File Names: AthSBwolf_4Cspot_S1_13_1.eps AthSBwolf_187_S1_13_2.eps AthSBwolf_BLK_S1_13_3.eps AthSBwolf_4CspotOnRed_S1_13_4.eps AthSBwolf_White187_S1_13_5.eps 38

39 Secondary Department 1 Line 11/18/09 S1.13A.1 S1.13A.2 S1.13A.3 S1.13A.4 S1.13A.5 File Names: AthSBwolf_4Cspot_S1_13A_1.eps AthSBwolf_187_S1_13A_2.eps AthSBwolf_BLK_S1_13A_3.eps AthSBwolf_4CspotOnRed_S1_13A_4.eps AthSBwolf_White187_S1_13A_5.eps 39

40 Secondary Department 2 Lines 11/18/09 S1.13B.1 S1.13B.2 S1.13B.3 S1.13B.4 S1.13B.5 File Names: AthSBwolf_4Cspot_S1_13B_1.eps AthSBwolf_187_S1_13B_2.eps AthSBwolf_BLK_S1_13B_3.eps AthSBwolf_4CspotOnRed_S1_13B_4.eps AthSBwolf_White187_S1_13B_5.eps 40

41 Secondary 11/18/09 S S File Names: AthStonySBWolfBrook_4Cspot_S1_14_1.eps AthStonySBWolfBrook_4CspotOnRed_S1_14_4.eps 41

42 Additional Athletic Marks 11/18/09 S S S S S File Names: AthStonySBBrook_4Cspot_S1_16_1.eps AthStonySBBrook_187_S1_16_2.eps AthStonySBBrook_4CspotOnRed_S1_16_4.eps AthSBwolf_BLK_S1_16_3.eps AthSBwolf_White187_S1_16_5.eps 42

43 Additional Athletic Marks 11/18/09 S1.16A.1 Athletics S1.16A.4 File Names: AthStonySBBrook_4Cspot_S1_16A_1.eps AthStonySBBrook_4CspotOnRed_S1_16A_4.eps 43

44 Additional Athletic Marks 11/18/09 S S S1.17A.1 S1.17A.4 File Names: AthSB_Athletics_4Cspot_S1_17_1.eps AthSB_Seawolves_4Cspot_S1_17A_1.eps AthSB_Athletics_4CspotOnRed_S1_17_4.eps AthSB_Seawolves_4CspotOnRed_S1_17A_4.eps 44

45 Additional Athletic Marks 11/18/09 S S Stony Brook Seawolves S1.18A.1 S1.18A.4 File Names: AthSBwolf_Athletics_4Cspot_S1_18_1.eps AthSBwolf_Seawolves_4Cspot_S1_18A_1.eps AthSBwolf_Athletics_4CspotOnRed_S1_18_4.eps AthSBwolf_Seawolves_4CspotOnRed_S1_18A_4.eps 45

46 Additional Athletic Marks 11/18/09 S S S S File Names: AthArchSB_Seawolves_4Cspot_S1_19_1.eps AthArchSBwolf_Seawolves_4Cspot_S1_20_1.eps AthArchSB_Seawolves_4CspotOnRed_S1_19_4.eps AthArchSBwolf_Seawolves_4CspotOnRed_S1_20_4.eps 46

47 Additional Athletic Marks 11/18/09 S S File Names: AthArchSBwolf_MarchBand_4Cspot_S1_21_1.eps AthArchSBwolf_Seawolves_4CspotOnRed_S1_21_4.eps 47

48 Additional Athletic Marks 11/18/09 S File Names: AthSBwolf_AthleticsBand_WhtOnRed_S1_22_5.eps 48

49 Sports Specific Marks Color FOR ATHLETICS USE ONLY 12/23/11 S File Names: AthSB_SportsMark_4Cspot_S3_23_0.eps 49

50 Sports Specific Marks Color On Red FOR ATHLETICS USE ONLY 12/23/11 S3.23A.0 File Names: AthSB_SportsMark_4CspotOnRed_S3_23A_0.eps 50

51 Sports Specific Marks Whiter On Red FOR ATHLETICS USE ONLY 12/23/11 S3.23B.0 File Names: AthSB_SportsMark_WhtOnRed_S3_23B_0.eps 51

52 Sports Specific Marks BW FOR ATHLETICS USE ONLY 12/23/11 S3.23C.0 File Names: AthSB_SportsMark_Blk_S3_23C_0.eps 52

53 Additional Athletic Marks-Color 2/04/11 S File Names: AthSB_AthleticMarksMisc_4Cspot_S2_24_0.eps 53

54 Additional Athletic Marks-Color 2/04/11 S2.24A.0 File Names: AthSB_AthleticMarksMisc_4CspotOnRed_S2_24A_0.eps 54

55 Additional Athletic Marks-White on Red 2/04/11 S2.24B.0 File Names: AthSB_AthleticMarksMisc_WhtOnRed_S2_24B_0.eps 55

56 Additional Athletic Marks-BW 2/04/11 S2.24C.0 File Names: AthSB_AthleticMarksMisc_Blk_S2_24C_0.eps 56

57 11/18/09 For use on white uniforms: For use on red uniforms: stony brook S File Name: SB1line_UNIFORM*_S1_25_0.eps 57

58 11/18/09 For use on white uniforms: For use on red uniforms: brook Stony S File Name: SBarch_UNIFORM*_S1_26_0.eps 58

59 11/18/09 For use on white uniforms: For use on red uniforms: S File Name: ATHLETICS FONT-MACHINE_S1_28_0.eps 59