St. Mary s High School Branding Standards Manual 2017

Transcription

1 St. Mary s High School Branding Standards Manual 2017 For assistance, questions, and approval of designs, please contact: Amy Partain in the Marketing Communications Department at apartain@smhscs.org or

2 2 Branding Standards The St. Mary s High School crest is a valuable trademark and should be used to reflect the quality and service that the school is known for providing. Our crest is a seal of approval that communicates our image to our families and the communities. By developing these standards we hope to gain recognition as a whole, and to provide strict guidelines to carry us further into the future. Any use of the name St. Mary s High School not covered in these guidelines, should be referred to the Marketing Communications Department. Primary Colors Pantone 357 C C: 90 R: 0 M: 35 G: 103 Y: 80 B: 73 K: 27 Web: #14684f Secondary Colors Tertiary Colors Pantone 425 C C: 68 R: 62 M: 61 G: 62 Y: 60 B: 62 K: 49 Web: #3e3e3e Light Green C: 35 R: 168 M: 13 G: 195 Y: 27 B: 186 K: 0 Web: #a8c3ba White C: 0 R: 255 M: 0 G: 255 Y: 0 B: 255 K: 0 Web: #ffffff Pantone 426 C C: 73 R: 38 M: 65 G: 39 Y: 62 B: 41 K: 67 Web: # 29292a Gray C: 0 R: 199 M: 0 G: 200 Y: 0 B: 202 K: 25 Web: #c1c3c6 *Note: Secondary colors are provided to aid in communications of the St. Mary s brand, such as use as background colors. Our crest, wordmark, & athletic logos should not appear in these colors. *Note: Tertiary colors are to be used as accent colors only. The St. Mary s crest, wordmark, and athletic logos should not appear in these colors.

3 Branding Standards 3 Approved color crest version: The full color crest is recommended whenever possible. Do not distort, crop, or otherwise manipulate the crest from its original proportions. Approved 1-color crest versions: When the full color crest cannot be used, the one-color grey shield version is recommended. Approved black and white crest versions: Black and white crest versions are available when color use is restricted. Use the reversed crest when reversing the crest out of darker colors.

4 4 Branding Standards Approved 1-color wordmarks: When a wordmark is needed either with or instead of the crest, these are the versions that are approved for use. A one-color gray version is also allowed. Minion Pro Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz (Plus all of its type faces: italic, semibold, semibold italic, bold, and bold italic.) Myriad Pro Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVv WwXxYyZz (Plus all of its type faces: italic, semibold, semibold italic, bold, and bold italic. Myriad Pro Condensed, including Condensed Italic and Bold Condensed may be considered for use in certain circumstances.) Approved typefaces and their uses: These typefaces should be used for all communications unless otherwise indicated. Minion Pro is the serif font used for the name St. Mary s High School and St. Mary s, in accordance with the style of the school s watermark. It is also used for body copy in printed materials, including the Pirates Treasure Magazine. Myriad Pro is the sans serif font used for type in ads, the info graphic, and headlines in printed materials, including the Pirates' Treasure Magazine. Athletic logos use the Varsity font, which can be downloaded at varsity-regular.font (The words St. Mary's High School and St. Mary's Pirates may be represented in this font for athletic use only. Non-athletic uses must use Minion Pro.) It is preferred that all items advertising or representing St. Mary's High School use these three font families. Use of other fonts used in conjunction with the crest, watermark, and athletic logos will be evaluated on a case-by-case basis.

5 Branding Standards 5 Approved versions of Rusty: The full color version of Rusty is preferred, either the standard version or the gray-outlined version. The black-and-white version of Rusty is acceptable and available when color use is restricted. Use the reversed Rusty when reversing the crest out of darker colors. Approved athletic logos: The logos at left are also approved athletic logos that can be used for spirit wear and uniforms. *Please note: The use of this Varsity font is only approved for items related to St. Mary s athletics. All non-athletic items must use the Crest and Wordmark.

6 6 Branding Standards Crest do s and dont s: DO Contact the Marketing Communications Department for assistance or guidance on the appropriate use of the St. Mary s High School crest. (Contact information is on the front page of this guide.) Include the St. Mary s High School crest on the front and/or the back of all publications. Maintain the integrity of the St. Mary s High School crest. Prominently display the St. Mary s High School crest on all publications, ads, videos, films, and web sites. Print the St. Mary s High School crest in the approved colors and configurations at least at their minimum sizes. Typeset only with the approved typefaces. Give the St. Mary s High School crest prominent placement on the page when using it in combination with a vendor or partner crest. Place the St. Mary s High School crest in the area of noninterference when using the crest in combination with photography. Use the, Registered Trademark symbol, whenever you are using the crest. DON T Hesitate to contact the Marketing Communications Department for assistance or guidance on the appropriate use of the St. Mary s High School crest. (Contact information is on the front page of this guide.) Substitute fonts or images for the approved St. Mary s High School graphic elements. Separate components of the St. Mary s High School crest. Stretch, skew or alter the proportions of the St. Mary s High School crest. Crowd or overprint the St. Mary s High School crest. Reverse the St. Mary s High School crest in any way other than is illustrated in this manual. Screen or ghost (print at a percentage) the St. Mary s High School crest without approval from the Marketing Department.