Typography 2! HCC 710 2/1 /13. Human&Centered,Compu/ng,at,University,of,Maryland,,Bal/more,County

Transcription

1 Typography 2! HCC 710 2/1 /13 1, Human&Centered,Compu/ng,at,University,of,Maryland,,Bal/more,County

2 Letterform Critiques! minutes 2,

3 Wordpress Questions / " Graphic Design Inspirations! 3, Human&Centered,Compu/ng,at,University,of,Maryland,,Bal/more,County

4 Cultural Language of Type! 4,

5 Discussion about type around us! What did you discover? 5,

6 Fonts and their meanings! 6,

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8 v=ulb_xtz_se0&feature=player_embe dded#! When good people pick bad fonts!! hdp://theweek.com/ar/cle/index/208589/is& comic&sans&the&worst&font&of&all&/me,, 8,

9 History of Comic Sans! Comic Sans was designed because when I was working at Microsoft I received a beta version of Microsoft Bob. It was a comic software package that had a dog called Rover at the beginning and he had a balloon with messages using Times New Roman. Comic Sans was NOT designed as a typeface but as a solution to a problem with the often overlooked part of a computer program's interface, the typeface used to communicate the message [in a comic character's message balloon]. --Vincent Connare 9,

10 Typefaces and their stereotypes! 10,

11 Typefaces and their stereotypes! 11,

12 Typefaces and their stereotypes! 12,

13 Typefaces and their stereotypes! 13,

14 Typefaces and their stereotypes! 14,

15 Typefaces and their stereotypes! 15,

16 Typefaces and their stereotypes! 16,

17 Typefaces and their stereotypes! 17,

18 So you need a typeface! inspirationlab.files.wordpress.com/ 2010/04/infographiclarge_v2.png 18,

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20 Combining Typefaces! /11/04/best-practices-ofcombining-typefaces/ 20,

21 Combine a Sans Serif with a Serif!! Use a sans serif header with a serif body 21,

22 Avoid Similar Classifications! Typefaces of the same classification, but different typeface families, can create discord when combined. 2,Egyp/ans,,(slab,serif), Egyp/an,/tle, Transi/onal,text, 22,

23 Major typeface classifications! Typographic,Design:,Form, and,composi/on,, hdp://bit.ly/penfwp,, 23,

24 Major typeface classifications! Typographic,Design:,Form, and,composi/on,, hdp://bit.ly/penfwp,, 24,

25 Assign Distinct Roles! Design,a,role&based,scheme,for,each,font,or,typeface,,and,s/ck, to,it,throughout,the,document, When,in,doubt,,define, 25,

26 Contrast Font Weights! Play with font weights for contrast 26,

27 But avoid anything too dramatic! Be careful about creating a visual imbalance in your fonts 27,

28 Instead, contrast distinct with neutral! You can go a little crazy, but don t overdo it 28,

29 Use different point sizes! Simple, but effective technique 29,

30 Keep it simple: go for 2 typefaces! Try and keep it to 2 types, but feel free to use multiple fonts (i.e. vary the size and stroke) 30,

31 !Web design!= Print Design! Some things a Web designer can t be sure of: Resolution of the user s monitor Size of the user s browser window Text size: users can change it The settings and quality of the user s monitor, in terms of brightness, contrast, and color balance The fonts available to a user There are tricks to embed this in the page 31,

32 Suggestions from a web dev book! Use Georgia or Verdana Use 10 point or 12 point type Avoid bold or italic in body type, except for a few words for emphasis Use upper case only for the first word of sentences, proper names, etc. Use left alignment Use dark text on a light background Never use underlining for emphasis 32,

33 Kinematic Typography! v=cbsmabm1yc0 Technique used all the time in commercials, research has also been done to automatically generate these. Also built IM chat client (published at DIS 2006) Also used it to convey emotion 33,

34 Break! 34,

35 Real World Assignment Focus!! UMBC SUCCESS program Kennedy Krieger High School 2,

36 Guest Speaker next Monday!! Learn about our target population from an expert. 3,

37 In Class Assignment! Creative Typography 9,

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41 Creative Typography In-Class! Pick 1 letter and 1 concept. Create 5-10 unique letterforms to illustrate that concept I recommend choosing actions or nouns as your concept. Post these to your blog along with a 100 word design statement. 10,

42 For next time! 39,

43 Assignment! Express the UMBC SUCCESS program s name and description in type Name: UMBC SUCCESS Description: SUCCESS (Students United for Campus-Community Engagement for Post-Secondary Success), a partnership of UMBC and the Maryland Department of Disabilities, is the first 4-year college experience for young adults with intellectual disabilities in Maryland. 6,

44 Assignment! Work on both the name and description using only black type on a white background. Requirements: Only use the letters in this text. You may use a single box (any size / stroke), Do not use any additional symbols. Feel free to arrange the text in any way Create 3 designs for each (3 name; 3 description) Write 100 words describing each composition These will be shared with the SUCCESS program 7,

45 Readings! Required basics color theory from Graphic design the new Optional Color theory for designers smashing magazine Color theory design festival What color is brave aiga 8,