OPTIQUE BRAND GUIDELINES PRESENTATION

Transcription

1 OPTIQUE BRAND GUIDELINES PRESENTATION 1

2 INDEX 3 Logotype presentation 4 Logotype personalized typography 5 Construction grid 6 Minimum logo legibility 7 The exclusion zone 14 Brand pattern 15 Brand imagery 16 Stationery 8 Brand color palettes 9 Brand 2 color palettes 10 Brand color behavior 11 Brand B/W and 1 color behavior Negative version 17 Powerpoint templates 19 Iconography/ figures/ backgrounds 20 Rollup 12 Corporate typefaces for headlines 21 Merchandising 13 Corporate typefaces for text 22 Website

3 LOGOTYPE Logo presentation100% black 3

4 LOGOTYPE Logotype personalized typography Original letters Modified letters Optique letters Max-Regular Original font used for creating the logotype. 4

5 LOGOTYPE Construction grid 1 = Module x 1/2 of Module x Different optical type adjustments made to Module x 5

6 LOGOTYPE Minimum logo legibility Logo legibility The logo must be sized proportionally and as a group. To maintain legibility the logo should never be produced in printed related items smaller than 10 mm measured across the width of the logotype. To maintain screen legibility the logo should never be produced smaller than 50 pixels measured across the width of the logotype. This mesures indicate the minimum logo legibility, bigger measures should always be used. Print minimum logo legibility 10 mm Print & Screen TM insertion minimum legibility Screen minimum logo legibility 50 pixels 75 mm (print); 450 pixels (screen) 6

7 LOGOTYPE The exclusion zone The logotype must be reproduced with a clear area around it which is free from other graphic elements. This area is known as the exclusion zone. 1 = Module x 4x1 Module x 7

8 COLOR Brand institucional color palettes Pantone 137 CMYK RGB Pantone 7691 CMYK RGB HTML FFA300 HTML Pantone 7689 CMYK RGB Pantone 2915 CMYK RGB HTML 298FC2 HTML 62B5E5 Pantone Black 6 CMYK RGB HTML 298FC2 8

9 COLOR Brand 2 color palettes Pantone 137 Pantone 7691 Pantone Black 6 Pantone Black 6 50% Tint 9

10 COLOR Brand institucional color behavior Behavior of the logotype institucional color, over it s one color and black. 10

11 B/W Brand B/W one color behavior and Negative version Behavior of the logotype over black, black percentage color and Negative version. 60% Black 90% Black 20% Black 40% Black Paper 100% Black Maximum legibility Negative version 11

12 TYPEFACE Corporate typefaces for headlines Continuum (free font) Typeface for Headlines and special text highlights, the Continuum font was modified, now includes the Norwegian special font characters. A modifed version of the free font was generated to use on the Optique environment. Continuum Light Continuum Medium Continuum Bold 12

13 TYPEFACE Corporate typefaces for text Computer Modern Typeface for plain text. In the Optique brochure we used 9 points in size and 12 points leading. That s the standard use for magazines and flyers. We like to give a little spacing to your type, 0 kerning is considered the minimum acceptable. Perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae Perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione Computer Modern Medium Computer Modern Medium 13

14 NEW ELEMENTS Pattern created for the brand The pattern can be placed over images used to draw elements, or just to fill a page with color, a powerful resource. 14

15 IMAGES Brand Imagery Brand imagery Using the brand color scheme, the images are associated with big data investigation, physical movement and general connections. 15

16 STATIONERY Basic applications - personal cards Conference ID and A4 paper Elements scale 50% MARTIN GIESE Optique Re searcher E-post aret@ifi.uio.no Telefon

17 Presentation Powerpoint templates 17

18 Presentation Powerpoint templates 18

19 ICONOGRAPHY Iconography/ figures/ backgrounds This elements are brand assets With the same colors and following the same rules, they complete the look and feel of the brand. translation End-user-oriented Query Interface Scalable Query Rewriting Using the hexagon and its angles. Figures, arrows text boxes and text elements were adapted to the brand environment. engineer Application IT expert Real-time Stream Processing Query Evaluation with Elastic Clouds In special applications like the flyer all the elements were aligned to the Optique pattern. Application Optique uniform sources The hexagonal shape became the base work element when approaching text/ picture containers/ symbols. This shape, among with the grid, sustains the brand implementation creating a fully recognisable environment. How much value could they create in that time? 19 19

20 ROLL UP Portable presentation system Printed area 850mm x 2250 mm 2250 mm 1800 mm Information area 20

21 MERCHANDISING T-shirt, band keyring, reporter notebook 21

22 WEBSITE Worldwide visibility A long term visible platform. The website will gather the latest results, team contacts, social network exposure, blog publications... 22

23 Paradigm shift for data access

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