BRAND GUIDELINES October 2003

Transcription

1 academy RAND GUIDELINES October 2003

2 Index Logos...3 The Logo...4 CMYK colours...5 Spot colours...6 RG colours...7 Web colours...8 Colour examples...9 One colour logo Exclusion zone/safe area Minimum sizes...12 Dos and don ts...13 Sub-brand logos...14 Sub-brands...15 Sub-brand CMYK colours...16 Sub-brand spot colours...17 Sub-brand RG colours...18 Sub-brand web colours Sub-brand colour examples...20 One colour sub-brand logo...21 Sub-brand exclusion zone/safe area...22 Colour sub-brand minimum sizes...23 One colour sub-brand minimum sizes...24 Dos and don ts...25 Sub-brand construction - stacked...26 Sub-brand construction in depth - stacked...27 Sub-brand construction - horizontal...29 Merchandise...37 T-shirts - unisex/mens...38 T-shirts - two tone unisex/mens...39 T-shirts - womens fitted...40 T-shirts - two tone womens fitted...41 Sport t-shirts - unisex/mens...42 Sport t-shirts - two tone unisex/mens...43 Sport t-shirts - womens fitted...44 Sport t-shirts - two tone womens fitted...45 aseball caps...46 Sub-brand t-shirts - unisex/mens...47 Sub-brand t-shirts - two tone unisex/mens...48 Sub-brand t-shirts - womens fitted...49 Sub-brand t-shirts - two tone womens fitted...50 Sub-brand t-shirts - alternate unisex/mens...51 Sub-brand t-shirts - alt. two tone unisex...52 Sub-brand t-shirts - alternate womens fitted...53 Sub-brand t-shirts - alt. two tone womens...54 Contacts...55 Key C Sport Academy contacts...56 Fonts...30 Logotype...31 Print and television...32 Online...33 Motion graphics...34 Flash loading animation...35 Television signature animation

3 academy LOGOS

4 The logo academy (i) Stacked version N. Only use the supplied logos (ii) Horizontal version 4

5 CMYK colours When the logo appears in colour, it should be produced accurately in the principle brand colours. The diagram below shows the CMYK colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the C Sport Academy brand. c100 m92 y0 k10 c100 m94 y0 k47 N. Logos must always appear on a background of this colour c19 m9 y0 k0 c1.96 m4.31 y85.88 k0 5

6 Spot colours The diagram below shows the spot colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the C Sport Academy brand. pantone 2746 pantone 2766 N. Logos must always appear on a background of this colour pantone 2706 pantone yellow 012 6

7 RG Colours The diagram below shows the RG colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the C Sport Academy brand. This palette must be used in televisual applications. r51 g 51 b102 r0 g0 b51 N. Logos must always appear on a background of this colour r204 g204 b255 r251 g242 b36 7

8 Web colours The diagram below shows the web colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the C Sport Academy brand. This palette must be used in online applications. r51 g 51 b102 r0 g0 b51 N. Logos must always appear on a background of this colour r204 g204 b255 r255 g204 b0 nb. yellow is only used links/clickable information 8

9 Colour examples academy CMKY version academy Spot version RG version Web version 9

10 One colour (i) Stacked version N. Only use the supplied logos (ii) Horizontal version 10

11 Exclusion zone/safe area x x academy x x x = height of C Sport lozenge x 11

12 Minimum sizes* academy Printed logo - size in mm Embroidered logo - size in mm * For minimum web sizes, see provided psd files 12

13 Dos and Don ts Do: Don t: use the provided logos. utilise the appropriate logo version for the appropriate task, e.g. the web version for websites, and the CMYK version for brochures. use the one colour version on background colours other than C Sport Academy specified colours where applicable, e.g. when used on publications other than the C Sport Academy s own. put any version of the logo on top of photographic imagery of any kind. make the logo 3D. use an outline version of the logo, typography or mark. change the proportions of either the mark or the typography in relation to one another, e.g. making the type bigger, but keeping the mark the same size. animate the logo, typography or mark. use the logo in any colours other than those specified in this document. 13

14 academy SU-RANDS

15 Sub-brands (i) Stacked version N. The square on the left is for the sub-brand logo, in this case C Sport Academy Parent (ii) Horizontal version N. This version should always be used on website banners 15

16 Sub-brand CMKY colours The diagram below shows the CMYK colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the sub-brand. c100 m92 y0 k10 c79 m66 y0 k0 N. Sub-brand logos must always appear on a background of this colour N. Sub-brand name must always appear on a background of this colour within the logo c100 m94 y0 k47 c1.96 m4.31 y85.88 k0 16

17 Sub-brand spot colours The diagram below shows the spot colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the sub-brand. pantone 2746 pantone 2726 N. Sub-brand logos must always appear on a background of this colour N. Sub-brand name must always appear on a background of this colour within the logo pantone 2766 pantone yellow

18 Sub-brand RG colours The diagram below shows the RG colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the sub-brand. This palette must be used in televisual applications. r51 g 51 b102 r102 g102 b153 N. Sub-brand logos must always appear on a background of this colour N. Sub-brand name must always appear on a background of this colour within the logo r0 g0 b51 r251 g242 b36 18

19 Sub-brand web colours The diagram below shows the web colour palette and the relative weighting of each colour - the larger the block the more significant the colour to the sub-brand. This palette must be used in online applications. r51 g 51 b102 r102 g102 b153 N. Sub-brand logos must always appear on a background of this colour N. Sub-brand name must always appear on a background of this colour within the logo r0 g0 b51 r255 g204 b0 nb. yellow is only used links/clickable information 19

20 Sub-brand colour examples CMKY version Spot version RG version Web version 20

21 One colour sub-brands (i) Stacked version N. The square on the left is for the sub-brand logo, in this case C Sport Academy Parent (ii) Horizontal version 21

22 Sub-brand exclusions zone/safe area x x x x x x x = height of C Sport lozenge 22

23 Colour sub-brand minimum sizes* 14 Stacked printed logo - size in mm N. Width is determined by sub-brand name 10 Horizontal printed logo - size in mm N. Width is determined by sub-brand name * For minimum web sizes, see provided psd files 23

24 One colour sub-brand minimum sizes 45 Stacked emroidered logo - size in mm N. Width is determined by sub-brand name 31 Horizontal emroidered logo - size in mm N. Width is determined by sub-brand name 24

25 Dos and Don ts Do: Don t: use the provided logos. utilise the appropriate logo version for the appropriate task, e.g. the web version for websites, and the CMYK version for brochures. use the one colour version on background colours other than C Sport Academy specified colours where applicable, e.g. when used on publications other than the C Sport Academy s own. put any version of the logo on top of photographic imagery of any kind. make the logo 3D. use an outline version of the logo, typography or mark. change the proportions of either the mark or the typography in relation to one another, e.g. making the type bigger, but keeping the mark the same size. animate the logo, typography or mark. use the logo in any colours other than those specified in this document. 25

26 Sub-brand construction - stacked* 1 C Sport logo 4 Sub-brand name sits to the right of the line = 50% of height of box 2 Yellow line grows out vertically 5 Academy brand block sits above sub-brand C A x 1.85 PARENT C C A C = 50% of height of sub-brand logotype (top of ascender to bottom of descender) 3 Square sub-brand icon sits to left of this line 6 Academy type sits to the right of the line A x 1.85 academy C PARENT * For web logo construction, see provided psd templates 26

27 Sub-brand logo construction in depth - stacked 1 All C Sport academy sub-brand logos are based on measurements taken from the C Sport logo. 2 The yellow brand line grows out of the sport logo vertically. The thickness of the line is from the edge of the yellow block to the starting edge of the C lozenges. A A x The sub-brand logo sits flush to the left of the yellow brand line. All sub-brand logos should be square and use the lighter blue background colour of the respective palette used (see pages 15-18). A x

28 Sub-brand logo construction in depth - stacked (cont.) 4 The sub-brand name grows from the right of the yellow brand line. The name s background block must always be the lighter blue of the respective palette used (see pages 15-18). = 50% of height of box 5 C is measured as half of the measurement from the top of the ascender to the bottom C of the descender. The yellow brand line grows vertically again to meet the top of the PARENT C C Academy block. C = 50% of height of sub-brand logotype (top of ascender to bottom of descender) 6 The Academy logotype sits to the right of the yellow brand line. academy C PARENT 28

29 Sub-brand construction - horizontal* As steps 1-3 on page 24, then: 4 Academy brand block grows from right of yellow line = 50% of height of box 5 Academy brand name sits to right of line, and sub-brand block added to right academy 6 Sub-brand name is added within sub-brand block academy PARENT * For web logo construction, see provided psd templates 29

30 academy FONTS

31 Logotype This font is used for the main C Sport Academy logo and also on sub-brands, such as C Sport Academy Parent. It is not to be used for any other application other than logos. For on screen representation, the font is designed to be used at 14 and 28 pixels, without anti-aliasing (Photoshop only). The logotype should only ever appear reversed out of a background colour. abcdefghijklm nopqrstuvwxyz !@ $_+-=[]; : \ /?,. 31

32 Print and television The fonts below are for print and televisual usage only, and should only every appear reversed out of the blue background colour. Univers 57 condensed ACDEFGHIJKLMNOPQRSTUVWWXYZ abcdefghijklmnopqrstuvwxyz $%^&*()_+-={}[]; : \ /<?> Univers 67 bold condensed ACDEFGHIJKLMNOPQRSTUVWWXYZ abcdefghijklmnopqrstuvwxyz !@ $%^&*()_+-={}[]; : \ /<?> 32

33 Online The fonts below are for online usage only. old can be applied to body copy and links where applicable and no type should be smaller than 10 pixels. Headlines - font size 4, verdana r255 g255 b255 ody copy - font size 3, verdana r255 g255 b255 Link - 11px, 12px (nav), font size 3 (body copy), verdana r255 g204 b0 Link rollover - as Link r255 g204 b0 Visited link - as Link r255 g255 b204 Selected navigation link - 12px, verdana bold r255 g255 b204 nb. used in navigation only 33

34 academy MOTION GRAPHICS

35 Flash loading animation

36 Television signature animation

37 academy MERCHANDISE

38 T-shirts - unisex/mens 38

39 T-shirts - two tone unisex/mens 39

40 T-shirts - womens fitted 40

41 T-shirts - two tone womens fitted 41

42 Individual sport t-shirts - unisex/mens 42

43 Individual sport t-shirts - two tone unisex/mens 43

44 Individual sport t-shirts - womens fitted 44

45 Individual sport t-shirts - two tone womens fitted 45

46 aseball caps 46

47 Sub-brand t-shirts - unisex/mens 47

48 Sub-brand t-shirts - two tone unisex/mens 48

49 Sub-brand t-shirts - womens fitted 49

50 Sub-brand t-shirts - two tone womens fitted 50

51 Sub-brand t-shirts - alternate unisex/mens 51

52 Sub-brand t-shirts - alternate two tone unisex/mens 52

53 Sub-brand t-shirts - alternate womens fitted 53

54 Sub-brand t-shirts - alternate two tone womens fitted 54

55 academy CONTACTS

56 Key C Sport Academy contacts Design Loz Gray loz.gray@bbc.co.uk Marketing Jamal enmiloud jamal.benmiloud@bbc.co.uk Editorial Steven Cresswell steve.cresswell@bbc.co.uk