Amplience Content Authoring Cartridge for Salesforce Commerce Cloud
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1 Amplience Content Authoring Cartridge for Salesforce Commerce Cloud Makes it easy to integrate Amplience-created content modules with Commerce Cloud page templates. The result? Seamless content and commerce experiences that work responsively across any device and screen type, without complex front-end coding. Key Cartridge Features Seamless integration of Amplience Content Authoring with the Commerce Cloud CMS Create and render content into responsive templates Integrate product data with content via the OCAPI integration Drive App experiences from the same content set Create content that passes Google Mobile-Friendly tests, effortlessly SEO friendly content for indexing Accelerate development with pre-built rendering kits for key content and commerce types
2 Solution Overview The Amplience Content Authoring application allows business users to create and manage structured content in a device and content neutral format. The application is flexible and allows for any type of content to be modeled. Different content schemas can be used to create any of the following content types: Interactive components, to appear on a variety of site pages, such as: - Carousels, mini-carousels, look-books and magalogs - Composite content types like grids, galleries and complex content panels Blogs and articles, to be rendered as separate pages Once created, instances of the content are published to the Amplience CDN, where they exist as content objects in JSON Linked Data (JSON-LD) format. AMPLIENCE CONTENT AUTHORING Model content Define schemas Author content Save/publish content Content delivery APIs (.json) OCAPI Integration CARTRIDGE Select rendering kit Generate content Import to content library HTML content library in Salesforce Commerce Cloud SA;LESFORCE COMMERCE CLOUD CMS Select page and/or area to edit Select content asset from library Publish page Preview in staging
3 Rendering Kits convert JSON-LD content into the HTML that populates the Commerce Cloud Content Asset. The Rendering Kits are accessible outside of the cartridge so that they can be modified and added to without changing the cartridge. The following Rendering Kits are available as standard: Carousel Look-book TITLE HERE Subtitle goes here lorem ipsum "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. "Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur. Video Content Grid
4 Article / Blog Page Content Panel 1 HERO BANNER TITL u t t e goes ere orem psu ARTICLE HEADLINE GOES HER Lorem psum o or s t amet, consectetur a p sc ng e t, se o usmo tempor nc unt ut a ore et o ore magna a qua. Ut n m a m n m ven am, qu s nostru exerc tat on u amco a or s s ut a qu p ex ea commo o consequat. Du s aute rure o or n eprehenderit in voluptate velit esse cillum dolore eu ugiat nulla ar atur. Excepteur s nt occaecat cup atat non pro ent, sunt n ulpa qui officia deserunt mollit anim id est laborum Se ut persp c at s un e omn s ste natus error s t vo uptatem ccusant um o oremque au ant um, totam rem aper am, eaque psa quae a o nventore ver tat s et quas arc tecto eatae vtae cta sunt exp ca o. Nemo en m psam vo uptatem qu a vo uptas it aspernatur aut odit aut ugit, sed quia consequuntur magni o ores eos qu rat one vo uptatem sequ nesc unt. Neque porro u squam est, qu o orem psum qu a o or st amet, consectetur, p sc ve t, se qu a non numquam e us mo tempora nc unt t a ore et o ore magnam a quam quaerat vo uptatem Content Panel 2 For more information on the content types that can be produced with Amplience cartridges, please see the Rich Media Production Cartridge for Salesforce Commerce Cloud datasheet.
5 New Rendering Kits, including styling rules and client side scripts (CSS) can be created separately to provide the desired behavior and responsive rendering for interactive components. It s easy to deliver structured content into Commerce Cloud using the RESTful Amplience Content Delivery API - and your content is automatically processed by a Template Engine (Handlebars is provided as standard) to produce a responsive and ready-to-render HTML version. That HTML version of the content is then stored in a Commerce Cloud Content Asset. It can then be retrieved from the Commerce Cloud Content Asset and rendered by the server with the rest of the page content. This approach allows Amplience Authored content to be indexed by the e-commerce platform s internal search engine, as well as by web crawlers like Google, to provide for SEO and Mobile friendly content. Depending on whether the content is an interactive component or an article, it can be assigned to a Content Slot, or to a Content Library folder. The Template Engine is based on Salesforce Commerce Cloud s JavaScript scripting engine, making it simple to implement and extend. The Rendering templates are stored as Content Assets, and placed into a specific folder. The HTML fragment contained in the body attribute of these assets includes placeholders, which will be replaced by the Template Engine when processing a content item. <div class= big-tile style= background-image: url( {{2.1.image-url}} ); > <a href= {{2.1.imageMeta.callToAction}} class= full-link > <span class= text-cta >{{2.1.imageMeta.callToActionLabel}}</span> </a> </div>
6 Specific Content Assets are created, which are included in page headers and footers and rendered with each Commerce Cloud page. These are used for publishing Rendering Kits. The Template Engine combines a rendering template and the structured content retrieved from the Amplience Content Delivery API in JSON-LD format, to produce the ready-to-render HTML content. SALESFORCE COMMERCE CLOUD RENDER SITE PAGE CSS Amplience structured content Rendering Template Rendering Kit Javascript Template Engine Ready to render stored content HTML The job, which is implemented as a Commerce Cloud Integration Framework workflow, queries the Amplience Content Delivery API to retrieve updated content and to check if Content Assets exist in Salesforce Commerce Cloud for the updated content. If so, the job retrieves that content in JSON format and runs the template engine to produce the corresponding HTML.
7 Business User Workflow Business users can see a list of all items that have been recently updated in Amplience, including details such as the content author and the date and time when the content was last modified. The Commerce Cloud Business Manager module has a tabbed interface with tabs for creation of new content assets, and for syncing the content of existing ones. Business users can select one or more assets to update, and trigger the actual update from the Business Manager module. This involves retrieving the structured content in JSON-LD format through the Amplience Content Delivery API, and invoking the Template Engine to generate the actual HTML on the fly. Business users also have the ability to add (or lookup) the GUID of published Amplience content modules that have not yet been imported into Commerce Cloud. It is possible to preview both content components (such as Carousels and Grids) and articles on a Commerce Cloud staging instance, before they are pushed to the production environment.
8 About Amplience The Amplience platform signals the end of today s content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale. With Amplience, retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity -- all without scaling up the team. More than 200 of the world s leading brands, including John Varvatos, Rag and Bone, and Tumi, benefit from Amplience s specialized digital shopping expertise. For more information, visit
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