3. Graphic Charter / 3.5 Web design
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1 BRAND GUIDELINES
2 I. Introduction SusChem s web presence is one important way to present the European Technology Platform for Sustainable Chemistry to the world and to connect stakeholders, partners, policy makers, media, among others. It is a crucial tool for communicating with different audiences, both internal and external. In 2017, a new design and CMS (content management system) were launched for the SusChem website, also providing directives for the NTPs websites. The redesign of the SusChem homepage allows users to easily and quickly obtain the required information with innovative, evocative imagery and content as well as clear navigation. 2
3 II. Web guidelines SusChem / Typeset Title levels H1 Montserrat Semi Bold 55px H2 Montserrat Semi Bold 40px H3 Montserrat Regular 30px H4 Montserrat Regular 24px H5 Montserrat Regular 19px H6 Montserrat Regular 16px The typeset includes all the different text styles used in SusChem's website. 3
4 II. Web guidelines SusChem / Typeset Simple text content Introductory paragraph style Montserrat Light 20px spacing 38px. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et lorem ipsum dolor sit amet, tempor incididunt et dolore magna aliqua. Regular content style Merriweather Regular 15px spacing 30px. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Unordered list style > At vero eos et accusamus et iusto odio dignissimos ducimus. > Lorem ipsum dolor sit amet, consectetur adipiscing elit. > Quis autem vel eum iure reprehenderit qui in ea voluptate. Ordered list style 1. At vero eos et accusamus et iusto odio dignissimos ducimus. 2. Lorem ipsum dolor sit amet, consectetur adipiscing elit. 3. Quis autem vel eum iure reprehenderit qui in ea voluptate. Table style TABLE HEAD Quote style Merriweather Light Italic 20px spacing 38px. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent Value Value Value et pellentesque diam. Lorem ipsum dolor sit amet, incididunt ut labore consectetur adipiscing elit. Value Value Value AUTHOR NAME, ROLE IN COMPANY Value Value Value 4
5 II. Web guidelines SusChem / Typeset Web page composition 1. Introductory paragraph style 4. Regular text* Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et lorem ipsum dolor sit amet, tempor incididunt et dolore magna aliqua. 2. Regular text Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. 3. In content image* 5. Titles Use Level 3 for your titles There are a total of 6 title levels. You should always use the level 3 for your title. However if you have several levels of information in your content start with level number 3 and go down from there to 4, 5 and 6. *Aspirational and abstract photos are used full size, technical pictures are smaller used as floating images. 5
6 II. Web guidelines SusChem / Typeset Web page composition example 6
7 II. Web guidelines SusChem / List content Simple list Content specification Title: best 50 characters Copy: best 210 characters Link or.pdf file 7
8 II. Web guidelines SusChem / List content Horizontal image list Image specifications* Ratio: 6:4 Pixels: 610Wx420H Content specification Image Title: best 75 characters Copy: best 280 characters Link or.pdf file *Images non-conform to requirements will be cropped. 8
9 II. Web guidelines SusChem / List content Vertical image list Image specifications* Ratio: 5:7 Pixels: 610Wx850H Content specification Image Title: best 75 characters Copy: best 750 characters Link or.pdf file *Images non-conform to requirements will be cropped. 9
10 II. Web guidelines SusChem / List content Person list Image specifications* Ratio: 6:4 Pixels: 600Wx395H Content specification Image Full Name Copy: best 440 characters Link or.pdf file *Images non-conform to requirements will be cropped. 10
11 II. Web guidelines SusChem / List content Large list Image specifications* Ratio: 6:4 Pixels: 600Wx395H Content specification Title: best 15 characters Link or.pdf file *Images non-conform to requirements will be cropped. 11
12 II. Web guidelines SusChem / List content Contact card list Image specifications* Ratio: 1:1 Pixels: 600Wx600H Content specification Image Full name Job title and company Phone number URL *Images non-conform to requirements will be cropped. 12
13 II. Web guidelines SusChem / Advanced content Map Content specification Street Zipcode Locality Country 13
14 II. Web guidelines SusChem / Advanced content Carousel Image specifications* Ratio: 7:5 Pixels: 780Wx520H Content specification Images (minimum 2) *Images non-conform to requirements will be cropped. 14
15 II. Web guidelines SusChem / Advanced content Video Image specifications* Ratio: 7:5 Pixels: 780Wx520H Content specification Youtube URL Image *Images non-conform to requirements will be cropped. 15
16 II. Web guidelines SusChem / Homepage slider 16
17 3. Graphic Charter / 3.5 Web design II. Web guidelines NTPs / Wireframes The composition rules for SusChem are the same for the NTPs. SUSCHEM - BR A ND G UIDE L INE S M AY V ER S I ON
18 II. Web guidelines NTPs / UI design The composition rules for SusChem are the same for the NTPs. 18
19 III. Electronic templates / Newsletter 19
20 III. Electronic templates / Newsletter composition rule 1. Logo 2. Newsletter (volume, issue, date) 3. Summary 4. Featured article Image Ratio: 6:4 Pixels: 640Wx410H Article type and date Title CTA button and share icons 6. Column article Image Ratio: 6:4 Pixels: 640Wx410H Article type and date Title CTA button and share icons 7. Share buttons and CTA 8. SusChem's contact information 9. Newsletter information 5. Upcoming event Image Ratio: 3:3.5 Pixels: 300Wx350H Date Location Event's title 20
21 III. Electronic templates / Event 21
22 III. Electronic templates / Event composition rule 1. Logo 8. Video URL 14. CTA button 2. Event's title and date 9. Description 15. Register button and share icons 3. Event image Image Ratio: 5:2 Pixels: 1400Wx615H Article type and date Title CTA button and share icons 4. Paragraph title 5. Description paragraph 6. Register button and share icons 7. Program Time table Activity description 10. CTA button and share icons 11. Speakers Image Ratio: 1:1 Pixels: 100Wx100H Speaker's name Short description 12. CTA button 13. Venue Image Ratio: 6:4 Pixels: 640Wx410H Cefic's contact information 16. SusChem's contact information 17. Event information 22
23 III. Electronic templates / Stakeholder 23
24 III. Electronic templates / Stakeholder composition rule 1. Logo 6. signature 2. subject 7. SusChem's contact information 3. Image 8. Stakeholder information Ratio: 6:4 Pixels: 640Wx410H 4. Subject 5. content Title Paragraphs List Author name Author job title 24
25 Contact SusChem The European Technology Platform for Sustainable Chemistry T F E suschem@suschem.org W
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