Logo Components: The SHARE logo is comprised of a logomark and a logotype. The combined positioning of the logomark and logotype is called a lockup.

Transcription

1 Brand Guide

2 Logo Components: The SHARE logo is comprised of a logomark and a logotype. The combined positioning of the logomark and logotype is called a lockup. The component pieces may be used separately, if appropriate. However, if displayed together, the spacing must match the lockup. Logomark Logotype Lockup

3 Logo Spacing & Size: The graphic below shows the minimum about of clear space that must be maintained around the SHARE logo. The clear space around the logo is equal to one and a half the width of the S from the logotype. The S from the logo type is used as a measure so that no matter what size the logo is presented in, the minimum spacing scales proportionally. If using the logomark only, the minimum spacing is equal the combined width of the two arcs on either side. The provided logo files have this amount of space already defined around each image. The SHARE logo should be no smaller than 50px wide in for use on screens. In print, it should be no smaller than 0.7 wide. The words SHARE should be easily legible from a logical viewing distance. 50px/0.7

4 Colors: Pantone 306 #0bb4e5 rgb(11, 180, 229) Pantone Black 3 #5b5e59 rgb(91, 94, 89) White #ffffff rgb(255, 255, 255) The default logo representation is made of Pantone Black 3, Pantone 306, and Pantone 306 (60% tint). Other combinations are shown below:

5 Typography: Headline typeface: Yanone Kaffeesatz Body typeface: Arvo Both Yanone Kaffeesatz and Arvo are open source fonts free to use in print and on the web. Yanone Kaffeesatz has a larger x-height and appears visually smaller so use at larger type sizes is recommended. Arvo should be set with a leading (space between the lines) that is at least 1.4 times the font size. In this document, the font size is set to 14pt and the leading is 20pt. Heading Style Recommendations: Heading 1 Heading 2 HEADING 3 FIGURE HEADING 50pt Yanone Kaffeesatz Bold Pantone Black 3 36pt Yanone Kaffeesatz Bold Pantone Black 3 28pt Yanone Kaffeesatz Bold, All Caps Pantone Black 3 23pt Yanone Kaffeesatz Regular, All Caps White over Pantone 306

6 Body Style Recommendations: Arvo Regular; font size 13pt; leading 18.2pt (13 x 1.4 = 18.2); space before paragraph 15pt; copy align left. Bold should be utilized to show emphasis. The SHared Access Research Ecosystem (SHARE) is a higher education and research community initiative to ensure the preservation of, access to, and reuse of research outputs. SHARE will develop solutions that capitalize on the compelling interest shared by researchers, libraries, universities, funding agencies, and other key stakeholders to maximize research impact, today and in the future. SHARE aims to make the inventory of research assets more discoverable and more accessible, and to enable the research community to build upon these assets in creative and productive ways. The Association of Research Libraries (ARL), the Association of American Universities (AAU), and the Association of Public and Land-grant Universities (APLU) have partnered to develop SHARE with significant input from the three associations member institutions and their broader stakeholder communities. Management of SHARE is overseen by a steering group drawing from the leadership and membership of ARL, AAU, and APLU. ARL, AAU, and APLU strongly believe that ensuring broad and continuing access to research is central to the mission of higher education. Research publications, research data, other research outputs, along with their associated metadata, should be publicly accessible and available for reuse, text mining, data mining, and machine reading. This accelerates further research and discovery.

7 Logo Usage Don ts: Reorient elements Change lockup spacing Redraw logomark SHARE Use different logotype Use non-brand colors Use over busy image or pattern Ignore clear space Crop or use a portion of logo Stretch or Squeeze

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