The Power of Direct Mail The Power of Smart Perks

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1 2014 Media Kit

2 The Power of Direct Mail The Power of Smart Perks Smart Perks is a cost-efficient direct response vehicle that allows you to convey highly detailed information about your product/service and present a unique offer using a measurable call to action. Direct mail ranked as the number one (88%) planned marketing channel for 2012, followed by Web/micro-site, and social media. 3 80% of marketers surveyed plan to invest in direct mail in % reported increases in their direct mail budgets. 4 75% of consumers say they examine their mail more closely to search for coupons and discounts. 1 76% of the digital generation say they make a purchase based on something they ve received in the mail. 2 1 DMNews/Pitney Bowes Direct Mail Survey Target Marketing s Sixth Annual Media Usage Forecast which surveyed 350+ marketers Target Marketing Magazine s Media Usage Forecast

3 Make an Instant Connection Smart Perks combines marketplace expertise, superior targeting tactics and brand credibility to put a new and unique spin on a traditional direct mailer. Positioned as an endorsed Order Thank You or a Welcome Kit to new home owners, Smart Perks puts your offer in the hands of a key audience of highly responsive buyers. There will be no wasted impressions because every single mailer is targeted to YOUR demographic, and every single one of these consumers has demonstrated purchasing power. Participate in one or both of these targeted mailers to increase your reach within a proven audience and improve your marketing ROI dramatically. 3

4 Smart Perks Order Thank You The Smart Perks Order Thank You mailer is delivered to hotline names from select catalog and direct response partners. This mailer s target audience is customized to meet your unique demographic requirements, matching your offer with a value-focused shopper who has demonstrated purchasing power. To reward these Order Thank You consumers for participating in the program, Smart Perks sponsors various incentives, which drive response and conversion for our valuable partners. Order Thank You Buyers: 60%+ Female Age 45+ HHI $50K+ Mature, value-conscious adults 4

5 Smart Perks New Home Owner Welcome Kit The Smart Perks New Home Owner Welcome Kit is delivered to a fresh list of new home buyers, and is personalized to congratulate them on the purchase of their new home. Top home product and service brands are featured on the envelope. Home Owners: 50% Female Aged Home Owners are... - Millennials or Generation X, married with children, and have big educations and high incomes 5

6 Multiply the Reach and Impact of Your Marketing There are multiple placement options, including back of the envelope, a 2-sided banner advertisement on the letter or a 2-sided 4-color insert. SmartPerks.com provides consumers with the option to access and redeem your offer online, and social channels increase reach and impact of entire program. It is a turn-key solution, requiring only creative assets and reporting your Smart Perks team manages all printing, inserting, distribution and analysis. 6

7 Multiply the Reach and Impact of Your Marketing We give consumers more than one way to access and redeem your offer with an online version of Smart Perks, offered as a value added benefit with your commitment to the direct mail program. Social Media channels like Facebook and Twitter will increase Smart Perks impact in the marketplace, driving up reach and response to your offer. 7

8 Who Uses Smart Perks? 8

9 File Naming Guidelines The purpose of this section is to illustrate the guidelines for naming portable files. All files must have unique file names. File names should only include alpha-numeric characters, underscores (used to separate sections of the file name) and periods (used before the suffix.pdf,.ps, CT/LW/FP, etc.) Special characters including, but not limited to, asterisks, ampersands, slashes, dollar signs, spaces and brackets should never be used. File names also must not exceed 25 characters. Examples below show PDFs, but these rules also apply to other formats. Revised pages should contain an _r at the end of the file name followed by a number representing the revision level. ( r1 for the first revise, r2 for the second revise, etc.) - Example: Original file - 012_JuneInsert.pdf Revised file - 012_JuneInsert_r1.pdf Pages with versions should include version information in the file name. To denote a version in the file name, add a v at the beginning of the file name followed by the version descriptor. (v1 for version 1, va for version A, vb for version B, etc.) - Example: v1_ 012_JuneInsert.pdf v2_ 012_JuneInsert.pdf Cover pages should be named FC (front cover), IFC (inside front cover), IBC (inside back cover) and BC (back cover). 9

10 General Design Guidelines Page Construction: File Size Build single pages. Build all pages to trim size and extend the bleed 1/4 inch beyond the document page trim, preferably on all sides or at top, bottom, right or left side at the very least. Cropping Trim box (geometry) must be set. Media box, Art box or Bounding box must be exactly one inch larger than and set relative to trim size. Output with crop and registration marks turned on, and set the offset to at least 12 points (.1667"). Any exceptions must be communicated in advance. Orientation Build all pages at the same orientation and right reading. Pages must display with the head of the page at the top of the display. Any exceptions must be communicated to the print facility processing submitted pages. Resolution Continuous tone images meant for high-resolution output should be set to an effective resolution greater than or equal to 266 ppi. For nested Raster data, the CT resolution should be 300 dpi ( dpmm). Total Density Total CMYK overprint densities should not exceed 300%. Fade off tones should equal a 3-4% dot size. Type Safety Leave a safety margin of 1/4 inch for type and other elements not intended to bleed. Shingling requirements and/or instructions should be provided in advance. Fonts Do not menu-style your fonts. These styles may not have matching printer fonts available and may not print correctly. For effects such as bold or italic, select a bold or italic font. 10

11 Additional Design Guidelines Type and Rules: All typesetting should be done in an application that will retain the vector properties of the text. Doing so will allow all type, regardless of color, to be in the LW file. Typeface size and geometry will greatly affect reproduction and the ability to maintain print registration. Avoid fine serifs, small lettering and small artwork. Avoid (100% key only) overprint type and hairline rules less than.007 inch or 1/2 point. The key type should overprint the background free of C, M, Y drop out. Avoid 100% four-color type. (This would equate to 400% total density, which is noncompliant.) Reverse lettering should be carried in the areas of the illustration that will offer maximum contrast between the reverse type and the images. Reversed type, 2, 3, 4 color type and reversed rules should not be less than approximately.014 inch or 1 point at the thinnest part of the rule or character. Illustrator files using white elements should not have the overprint attribute selected. This may cause the element to disappear during file processing. Colors: Avoid using a color palette of more than 255 colors. Delete any unused colors. Define all colors as CMYK builds unless the color will print as a spot color on press. Spot colors must not have any alternate color spaces other than CMYK. Do not enable your page layout application s color management tools, as these settings may be lost once your files leave your production environment. RGB-, LAB- and ICC-based colors must be converted to CMYK for print. 11

12 Additional Design Guidelines Design Tips: Although design and layout programs support many ways to create a document, some things should be avoided as they can cause problems in some plate-making systems. InDesign Fat Type Often when type is wrapped around an image, or if it just flows near it, the type can appear fattened or bold when the PDF is created. This is the result of transparency flattening, layering and how the PostScript file is written. When InDesign writes the PostScript file, it must flatten all elements on the page into one layer. In doing this, it can rasterize type that intersects an image even though this might not be apparent. (It may intersect the part of the image that is not visible because it is outside of the picture box mask.) The simple way to prevent this is to make sure that the type is above the image. To do this, you can build your type on a layer above the image or select the type and choose Object Arrange Bring to Front. Another method is to Outline the affected text or linework while in InDesign. InDesign or Illustrator Gradients and Vignettes Vector gradients and vignettes made directly from InDesign or from Illustrator can be very complex to RIP and take excessive time to make plates. Rasterizing the gradient or vignette in Illustrator or Photoshop (at 300 dpi) and then placing it into your layout program as an image will greatly reduce complexity and the plate generation time. Typesetting All typesetting should be done in an application that will retain the vector properties of the text. Do not rasterize the text with pre-press editing software like Adobe Photoshop. The result of doing so will cause screened text on output to a postscript-printing device. Text should be saved as (vector) elements. Application Export and Print Presets: Given upon request through your Account Manager for the following page layout applications: Adobe InDesign QuarkXPress Adobe Acrobat Distiller 12

13 Insert Specif ications 8 1/4" BLEED 7 3/4" TRIM 7 1/4" MARGIN (SAFE ZONE) ALL IMPORTANT IMAGES AND TEXT MUST NOT EXTEND BEYOND THE MARGIN ON ALL SIDES (1/4" FROM TRIM). 5 1/2" BLEED 5" TRIM 4 1/2" MARGIN (SAFE ZONE) NON BLEED DESIGNED INSERTS REQUIRE THAT ALL IMAGES MUST BE WITHIN 1/4" FROM TRIM AS INDICATED (SAFE ZONE) ON ALL SIDES. FOR INSERTS DESIGNED WITH COLOR IMAGE EXTENDING TO TRIM, INCLUDE A BLEED BACKGROUND COLOR OR IMAGE THAT EXTENDS 1/4" BEYOND THE TRIM. SMART PERKS MAILER INSERT Component Code Example: ABCDWTR2014 first 4 letters of company name followed by quarter abreviation and year (must be within margin area) Finished trim size = 7 3/4" x 5" ABCDWTR2014 File Naming = Company Name/Mail Date (max 25 characters) see File Naming Guidelines on page 9 for more information 13

14 Front Side Page 1 Letter Offer Specif ications Letter Trim Size: 101/2" x 81/2" 14

15 Back Side Page 1 Letter Offer Specif ications Letter Trim Size: 101/2" x 81/2" 15

16 Front/Back Page 2 Letter Offer Specif ications 4 3 /8 " 4 3 /8 " 7 3 /4 " 4-Color Process Front-Side Product Offer Size: 73/4" x 43/8" Please do not include a border/frame 7 3 /4 " 4-Color Process Front-Side Product Offer Size: 73/4" x 43/8" Please do not include a border/frame Letter Trim Size: 101/2" x 81/2" SP102014HPLF 16

17 Please contact us for more information regarding this exciting new media channel! Meg Borman at Smart Perks 2015, all rights reserved. SP1014MKAG