2013 Tri-Valley, California Visitors Guide

Transcription

1 2013 Tri-Valley, California Visitors Guide The Tri-Valley, California Visitors Guide is the official guide of the Tri-Valley Convention & Visitors Bureau and plays an important role in marketing Tri-Valley tourism. The guide is the ultimate resource for those who have made the Tri-Valley their choice for weddings, corporate events, reunions and business and leisure travel. Highlighting the many amenities of the region; the guide details everything from the area s outstanding accommodations, championship golf courses and award-winning wineries to the fine dining, boutique shopping and historic attractions of the quaint downtown areas. Added Value WEBSITE LISTINGS > All current member advertisers will receive a business page in the Tri-Valley CVB web directory, including a 150-word description, multiple photos, Google Map, E-Coupons, and website link. > All advertisers will receive a listing within diablomag.com s Resource Directory which includes location information and link. Distribution Circulation, annual 55,000 Greater Bay Area visitors centers 10,000 Tri-Valley, California hotels 10,000 Bay Area attractions & events 17,000 Tri-Valley, California CVB website & online requests 10,000 Bay Area airports 6,000 Tri-Valley, California CVB tradeshows 2,000 Travel Spending Alameda County annual spending Contra Costa County annual spending $3 billion $1.3 billion ONLINE OFFERS > All advertisers can place a Tri-Valley E-Coupon offer online. Offers will be featured on the Special Offers page of the CVB website and on the individual business page. > All advertisers can place a Diablo E-Coupon offer online. Each offer includes advertiser logo, address, phone, and link. Offers will be featured onthe Diablo E-Coupons page of diablomag.com. BILLBOARD ADVERTISEMENT ON CVB WEBSITE > Full-Page advertisers receive a one-week (4x/quarterly) Billboard Ad on the CVB homepage. > Half-Page advertisers receive a one-week (1x/annually) Billboard Ad on the CVB homepage. A-LIST E-NEWSLETTER > All advertisers will be included in a special Tri-Valley edition of the A-List E-newsletter reaching 16,000 East Bay subscribers. Listing will include an image, 60 words of copy and link. > Diablo Publications will promote Tri-Valley E-Coupons year-round through various applications including: Twitter, Facebook, A-List, e-newsletter, and Diablo magazine. Deadlines 2013 space deadline September 15, 2012 Last day production materials due September 22, 2012 Last day camera-ready materials due October 1, 2012 Delivery December 2012 For more information, contact your Diablo Publications account executive at (925) Tri-Valley, California Visitors Guide Diablomag.com Diablo Custom Publishing DCPubs.com tvoverview11

2 2013 Tri Valley, California Visitors Guide Special Sections Restaurant, Winery, Attraction, and Business Services members listen up! You can now take advantage of the Guide s most competitive rate and be grouped within your category specifically for only $350 a year (including ad design). Sample ads shown actual size. Restaurant Name Please provide twenty-five words of copy. Please provide twenty-five words of copy. Please provide twenty-five words of copy. Please provide twentyfive words of copy Street Name, City Distribution Circulation, annual 55,000 Greater Bay Area visitors centers 10,000 Tri-Valley, California hotels 10,000 Bay Area attractions and events 17,000 Tri-Valley, California CVB website and online requests 10,000 Bay Area airports 6,000 Tri-Valley, California CVB tradeshows 2,000 Deadlines Space reservation deadline April 8, 2011 Last day production materials due April 15, 2011 Rates Four-color, formatted advertisements 1/12-page * $350 For more information, contact your account executive at (925) * There are only 12 spots available per category: Restaurants, Wineries, Attractions, and Business Services Specs 1/12 page formatted ad with a hi-res image approximately 1 1/4 square and 25 words of copy (including contact information). Hi-resolution PDF image file preferred. Copy should include: company name, address, phone with area code, and web address. Tri-Valley, California Visitors Guide Diablo Custom Publishing Diablo magazine 2520 Camino Diablo Walnut Creek, CA (925) Fax (925) TVSPECIALSECTIONS13

3 2013 Tri-Valley, California Visitors Guide Rate Card Insertion Size Description (W x D) Rates Two-page spread Four Color 2-page, spread (trim) 16 ½" x 10 ¾" $6,270 Full-page, bleed (trim) 8 ¼" x 10 ¾" 3,300 Full-page, non-bleed " x " 3,300 2/3 page, " x " 2,255 1/2 page, horizontal " x " 1,730 Full-page 2/3-page, 1/3-page, 1/2 page, " x " 1,730 1/3 page, square " x " 1,180 1/3 page, " x " 1,180 1/6 page, horizontal " x " 655 1/6 page, " x " 655 1/3-page, square 1/6-page 1/2-page, 1/12 page " x " 350 Premium Positions Back cover 8 ¼" x 10 ¾" $4,950 1/2-page, horizontal 1/6-page, horizontal 1/12- page Inside front cover 8 ¼" x 10 ¾" 3,910 Inside back cover 8 ¼" x 10 ¾" 3,910 All rates are net. Placement requests: add 10%. Ads are payable by check, money order, Visa, Mastercard, or American Express. All ads produced in-house will be billed according to the complexity and size of the ad (see Production Rates sheet). Rates effective January 1, Tri-Valley, California Visitors Guide Diablomag.com Diablo Custom Publishing DCPubs.com TvRATE13

4 Tri-Valley, California Visitors Guide Ad Materials Specs Publication: Printing: Binding: Tri-Valley, California Visitors Guide Web offset SWOP standards apply Perfect bound Trim size: 8 1 4" x 10 ¾" Full-page bleed: Full-page bleed safety: Extend bleed 1 8" beyond trim on all sides Type and other image area not intended to bleed or trim must be held at least 1 4" in from trim The following advertising materials specifications facilitate quality control of magazine printing on high-speed web presses. All requirements are based on Specifications for Web Offset Publications (SWOP). All ads must be four-color process: cyan, magenta, yellow, and black. If a PMS color is desired, special arrangements must be made and additional specifications provided before submitting ad materials. All Pantone Matching System series color requests incur additional charges over the four-color rate. Specify matched colors from the PMS series, including the 800 series metallic and fluorescent inks. Publisher reserves the right to match special color requests with process inks. Anticipate a 24 percent dot gain, +/-4 percent, as measured in the 50 percent target 150-line screen and prepare material accordingly. Total four-color dot density should not exceed 280 percent with no more than one solid color. Maximum screen density for any color: 85 percent; a required value over 85 percent should be made solid. Total twocolor dot density in any area: 170 percent, with no more than one solid. Digital Specifications Diablo Publications is a Macintosh format Computer to Plate (CTP) environment and Adobe InDesign is the primary page layout program used. PDF/X-1a and Macintosh formatted InDesign documents submitted on disk (CD or DVD) with a high-quality SWOP-standard proof are the preferred advertising material formats. A completed Digital Pre-press Form must accompany all digital files request a Digital Pre-press Form from your account executive or the advertising production coordinator. Ads submitted without a completed Digital Pre-press Form and required documentation will be assessed a $25 processing fee. If the document cannot be readily opened, or its components are substandard, the disk will be returned. All ads must be sized exactly and fractional ads must be bordered, or charges may apply. Clients will be advised of appropriate production charges that apply if a disk does not meet specifications detailed on the Digital Pre-press Form. Acceptable Processed File Formats: PDF: PDF/X-1a is the preferred PDF format. PDF version must be 1.3 (Acrobat 4.0 compatible), images CMYK and between ppi at 100% of final image size used. (continued on side two) Diablo Publications: Diablo magazine Design for Living magazine Napa Sonoma magazine Diablo Arts magazine Concierge visitors guides Destination Oakland visitors guide Tri-Valley, California Visitors Guide Custom Publishing

5 Acceptable Native File Formats: InDesign: Version 3 and greater preferred. QuarkXPress: Version preferred. If using version 7.0 or greater, submit a PDF/X-1a file. Illustrator*: Illustrator CS2 preferred. Photoshop files are acceptable for images only. Ads created in Photoshop are not advised and charges may apply. Ads created in programs other than InDesign, QuarkXPress, or Illustrator may be incompatible and production fees may be charged to convert the ad to a usable format. When submitting ads in native file format, include all fonts and high-resolution images on the disk. All images must be CMYK and between ppi at 100% of final image size used. Use only standard Adobe fonts in PC-format native-file documents. The use of uncommon fonts may render the PC format native file document unusable. *Illustrator.eps or.ai files generated from Illustrator C2S or higher are the preferred Illustrator formats. If you are using Illustrator version 9 or higher and using transparency functions, your file will be flattened at the time of output please submit the.ai files as backup. Do not down-save files with transparency functions to Illustrator version 8. Proof Requirements A hardcopy high-quality digital proof that meets SWOP specifications (e.g. Kodak Approval, Epson Proof or other SWOP-standard composite proof) must accompany all materials submitted electronically or on disc color printer output is not acceptable for color match. Color match attempts are not guaranteed when a substandard proof is provided. For full-page ads, if a SWOP-standard proof is not supplied, Diablo Publications will produce one at a cost to the advertiser of $60. Shipping Instructions Pack disk to prevent breakage during shipment. Proofs must accompany all materials and should not be folded across illustrations. Contents of the package should be identified on the outside with publication name and date. Ship materials to: Advertising Production Coordinator, Diablo Publications, 2520 Camino Diablo, Walnut Creek, CA Include a copy of the insertion order with materials. Speak to your Advertising Production Coordinator for electronic ad file submission instructions. Materials Return Camera ready advertising materials will not be returned unless requested. If you would like your materials returned, include a self-addressed, stamped envelope with your ad submission. Advertising Unit Dimensions Width Height 2-page spread, trim " " Full-page, bleed 8 1 4" " Full-page, non-bleed " " 2/3-page, " " 1/2-page, horizontal " " 1/2-page, " " 1/3-page, square " " 1/3-page, " " 1/6-page, horizontal " " 1/6-page, " " 1/12-page " " Questions? Further questions can be addressed to the Advertising Production Coordinator at (925) TVAdSpecs13