Media Kit. A Revolution in Direct Mail Marketing

Transcription

1 Media Kit A Revolution in Direct Mail Marketing

2 Advantage The Advantage mailer is delivered to hotline names from select catalog and direct response partners in the form of an order thank you. This mailer s target audience is customized to match your offer with a value-focused shopper who has demonstrated purchasing power. Advantage sponsors various incentives, which drive response and conversion for our valuable advertisers. Advantage Buyers: 60%+ Female Age 45+ HHI $42K+ Mature, value-conscious adults 2

3 Smart Perks Savvy Shopper The Smart Perks Savvy Shopper Welcome Kit is delivered to a fresh list of hotline and direct response buyers who have also purchased a new home and is personalized to congratulate them on the purchase of their new home. Top home product and service brands are featured on the envelope. Savvy Shopper: 50% Female Aged New Home Owners are... - Millennials or Generation X, married with children, have a higher education and a 50K+ average income - Not to be confused with new movers, these are new homewoners 3

4 Multiply the Reach and Impact of Your Marketing There are multiple placement options, including the envelope, the letter or an insert. Smart Perks incentivizes customers to visit SmartPerks.com, log in and take advantage of all the great offers. It is a turn key solution, requiring only creative assets and reporting your Smart Perks team manages all printing, inserting, distribution and analysis. Pre-printed materials are also accepted. Your Smart Perks Account Executive will share details on specification requirements. The Happy Family Feast 2 (5 oz.) Filet Mignons 2 (5 oz.) Top Sirloins 2 (4 oz.) Boneless Pork Chops 4 (3.5 oz.) Chicken Fried Steaks 4 (3 oz.) Kielbasa Sausages 4 (4 oz.) Omaha Steaks Burgers 12 oz. pkg. All-Beef Meatballs 4 (3 oz.) Potatoes au Gratin 4 (4 oz.) Caramel Apple Tartlets Omaha Steaks Seasoning Packet (.33 oz.) 48269KWZ Reg. $ Now Only $ Plus get 4 more Burgers FREE Home. Cooked. GOODNESS. ORDER NOW & SAVE 77% ask for 48269KWZ Limit 2 Happy Family Feast packages. Your 4 free burgers will be sent to each shipping address that includes (48269). Standard S&H will be added per address. Flat rate shipping and reward cards and codes cannot be used with this offer. Not valid with other offers. Expires 7/31/17. All product, prices and sales are subject to Omaha Steaks, Inc. Terms of Use and Pricing Policy. Visit omahasteaks.com/terms-of-useosi 2017 OCG Omaha Steaks, Inc. SRC0610 4

5 Multiply the Reach and Impact of Your Marketing We give consumers more than one way to access and redeem your offer with an online version of Smart Perks, offered as a value added benefit with your commitment to the direct mail program. A robust digital Marketing plan including , social and web will increase Smart Perks impact in the marketplace, driving up reach and response to your offer. 5

6 Grow Your Brand and Partner With Us Here are just a few of the brands we re currently helping to achieve greater marketing success. We would be honored to add your company to our growing roster. 6

7 2 (5 oz.) Filet Mignons 2 (5 oz.) Top Sirloins 2 (4 oz.) Boneless Pork Chops 4 (3.5 oz.) Chicken Fried Steaks 4 (3 oz.) Kielbasa Sausages 4 (4 oz.) Omaha Steaks Burgers 12 oz. pkg. All-Beef Meatballs 4 (3 oz.) Potatoes au Gratin 4 (4 oz.) Caramel Apple Tartlets Omaha Steaks Seasoning Packet (.33 oz.) 48269KCZ *Savings shown over aggregated single item base price. Limit 2 Happy Family Feast packages. Your 4 free burgers will be sent to each shipping address that includes (48269). Standard S&H will be added per address. Flat rate shipping and reward cards and codes cannot be used with this offer. Not valid with other offers. Expires 11/30/17. All purchases acknowledge acceptance of Omaha Steaks, Inc. Terms of Use and Privacy Policy. Visit omahasteaks.com/terms-of-useosi and omahasteaks.com/info/privacy-policy or call for a copy OCG Omaha Steaks, Inc. SRC0610 OMAHFAL OCG Omaha Steaks, Inc. *Savings shown over aggregated single item base price. Creative Requirements Bleed: 8" Trim (Finished size): 7 3 /4" NOTE: Place Component Code on the front lower right corner of your insert. Component Code must be within PRINT AREA (safe zone). Bleed: 4 1 /2" Trim (Finished size): 4 1 /4 " Two-Sided Example: The Happy Family Feast Home. Cooked. GOODNESS. $213.91* separately Combo Price $ ORDER NOW & SAVE 77% * Plus get 4 more Burgers FREE ask for 48269KCZ Front (shown with bleed and no bleed) TASTE The Omaha Steaks PROMISE CONVENIENCEE TRUST One-Sided Example: If we can t fix it, we ll replace it. * Never Pay for Covered Home Repairs Again! All Your Systems One Low Price! (shown with minimal bleed) A Home Warranty Can Cover: A/C System Refrigerator Washer & Dryer Heating System Oven & Stove Garbage Disposal Electrical System Dishwasher Garage Door Opener Plumbing System Cooktop Ceiling Fans Water Heater Microwave Ductwork Get Your First Month FREE * Call For a FREE Quote! or visit: Premium aged grain-fed beef Delivered to your door or in flawless condition Family-owned and 100% guaranteed XXXXXXXXXXX-X See reverse for 77% * Savings & a FREE Gift! ask for 48269KCZ Turn-Key Insert Dimensions: Trim (FINISHED SIZE): 7 3 /4" x 4 1 /4" The TRIM is indicated by a red rule (shown above). This is the final size of your insert once trimmed. Print Area (SAFE ZONE): 7 1 /4" x 3 3 /4" The PRINT AREA is indicated by a blue rule (shown above). Keep all text and important visuals within this boundary. Any background image/color that extends past this dimension should extend to the bleed dimension. Bleed: 8" x 4 1 /2" Extend background images 1 /8" past the trim size on each side of the insert (shown above). For non-bleed inserts, all images and text must be 1 /4" inside the trim on all sides. Back (shown with full bleed) 1. Create your insert with a finished trim size of 7 3 /4" x 4 1 /4" and a bleed size of 8" x 4 1 /2" 2. Save your file as a High Resolution PDF. 3. When exporting your PDF, save with only the Bleed Marks selected under the Marks & Bleeds section. DO NOT export your insert with crop marks, registration marks or Color bars. 4. Include both the front and back of your insert in a single PDF. - Embed fonts. - CMYK color breakdown only. RGB-, LAB- and ICC-based colors must be converted to CMYK for print. - Unless otherwise noted, we will assume page one of your High Resolution PDF is the FRONT of your insert and page two is the BACK of your insert. If saving the Front and Back as separate PDFs, please indiacte in the file name which is the FRONT and BACK. See additional insert details and upload instructions provided on page 9. 7

8 Creative Requirements Letterhead Offer Specifications Letter Offer Dimensions: Letterhead Example: 4 1 /2 " Your Offer Front or Back of Letter Specs Size: 7 3 /4" x 4 1 /2" 4-Color Process No Bleed Please do not include a border/frame. 4 1 /2" Your Offer Front or Back of Letter Specs Size: 73/4" x 41/2" 4-Color Process No Bleed Please do not include a border/frame. 7 3 /4 " Smart Perks Letter Offer Dimensions (for front or back of letter): Front (no bleed) Offer Size: 7 3 /4" x 4 1 /2" 1. Create your letter offer with a finished size of 7 3 /4" x 4 1 /2" 2. Do not include a border/frame. 3. Save your file as a High Resolution PDF. - Embed fonts. - CMYK color breakdown only. RGB-, LAB- and ICC-based colors must be converted to CMYK for print. See additional details and PDF upload instructions provided on page /4" 8

9 Creative Requirements File Specifications and File-Uploading Specifications Component Code: Your Sempris contact will provide you with a specific Component Code for your insert. For example, ABCDFAL The preferred placement of the Component Code is the front lower right corner of your insert. However there is some flexibility if the front lower right corner does not work for your layout. In these cases, please place Component Code at the front lower left corner or on the back lower left or right corner. You will also use this Component Code to name your PDF file: - Examples: ABCDFAL (Use a dash (-) in the Code when placing Component Code on the lower right corner of your document) ABCDFAL2017_1.pdf (Use the underscore (_) in the name when saving and naming your PDF) Revised pages should contain an _r at the end of the file name followed by a number representing the revision level. ( _r1 for the first revision, _r2 for the second revision, etc.). Do not change the name on the lower right corner of your insert. Only update the actual file name when saving your PDF. - Example: Original file name - ABCDFAL2017_1.pdf Revised file name - ABCDFAL2017_1_r1.pdf Final Insert Checklist: o Your final PDF is named correctly, using the Component Code provided. o Component Code is placed on the front lower right corner of your insert. o Your correct phone number and URL are used. Sempris is not reponsible for incorrect contact information. o Final PDF is created with CMYK colors only. Pantone, RGB or LAB colors have been converted. o Dimensions are correct. - Insert Final Trim Size: 7 3 /4" x 4 1 /4" with a Bleed Size of 8" x 4 1 /2" (see page 7) - Letter Offer Final Size: 7 3 /4" x 4 1 /2" (see page 8) o High Resolution PDF document with fonts embedded. Upload File: Go to and click the Advertiser Login button on the homepage. This will take you to the ValusDirect ShareFile portal, our secured file sharing and storage platform. Your Account Executive will provide you with login credentials. Uploading to ValusDirect FTP site. Upload your file to your designated folder. Send an to your Sempris contact notifying them of your upload. 9

10 Please contact us for more information regarding this exciting new media channel! Meg Borman at Smart Perks 2017, all rights reserved. SP1017MKAG