About Us. Mission. Editorial

Transcription

1 Media Kit 2016

2 About Us Mission Detroit Wellness magazine is our region s premiere wellness magazine. We are committed to providing readers with relevant, informative, useful, and entertaining coverage of everything that is wellness; from health and nutrition, fashion and décor, to travel and fitness, along with a sprinkling of timely features. Detroit Wellness is the brand for today s busy individual who wants greater control over their physical, mental, and emotional lives by offering the tools they need to make their lives better. Editorial Detroit Wellness is the MUST-HAVE ACTION PLAN for our region s active individual. Wellness encompasses many facets of our lives, and whether your interests lie in health, nutrition, fitness, fashion, beauty, style, décor or even travel, Detroit Wellness gives our readers the tools essential to make instant, positive changes in their lives. Detroit Wellness offers a glossy, fresh, modern format and places a premium on outstanding journalism and photography. It is this approach that makes us different than any other regional wellness magazine. By redefining healthy living in metro Detroit, and setting the standard by which all other wellness magazines are judged, Detroit Wellness is indeed the powerhouse brand that motivates minds and moves products.

3 Detroit Wellness has an estimated monthly readership of 80,600 4 Distribution Channels Demographic Targeting* Electronic Distribution Subscriptions Newsstand Sales *Demographic Targeting: 7,000 copies are hand delivered to upscale neighborhoods within Oakland County. 2,000 copies are distributed to high pass-along venues such as doctor s offices, spas and salons throughout Oakland County. 1,000 copies are sold via newsstands and bookstores such as Barnes and Noble.

4 Reader Demographics Demographic Targeting Affluent, upscale consumers in high pass-along venues such as spas, salons, physician s and attorney s offices, prominent hotels, and hospitals throughout the Northwest corridor of metro Detroit. 57% 43% Target Age % Of our readers are college educated $101,701 Median Household Income

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6 June Editorial Calendar Father s Day Special Things all men need to know in order to be a great dad or how to honor the men who raised you Fashion Cool summer fashions that will keep you looking your best Yoga Clubs July August The Best Of Wellness in Detroit We focus on the best of what Detroit has to offer Fourth of July Party Planning Great ideas for Independence Day entertaining Education Yes, it s time to start planning for fall Pain Management Specialist September Football Enough said Labor Day Plans Great end of summer travel ideas Fall Fashion Our fashion experts to help you look your best as the weather turns cooler Health and Beauty October Healthy Habits Steps you can take to get healthier as the weather turns cooler Test Drive A look at this year s hot rides Chef Tips and Techniques Learn from the best Weekend Getaways November Holiday Decorating Getting your home ready for the holidays Thanksgiving Don t be too hard on yourself Volunteering It s not just for the holidays Market Section Featured Physicians Here s a list the area can be proud of Arts Whether its music, paintings, glass, or some other medium, Northwest Ohio has what you re looking for Octoberfest Celebrating a fall tradition December Holiday Decorating Getting your home ready for the holidays Thanksgiving Don t be too hard on yourself Volunteering It s not just for the holidays Market Section

7 Trim Size Magazine Trim Size 8.00 inches X inches Ad Size Live Area Trim Full Bleed Full Page 7.5 x x x Spread 15.5 x x x /2 Page Horizontal 7.5 x x x 5.5 1/2 Page Vertical x x x /3 Page Square x x x /3 Page Vertical 2.25 x x x Vertical Market Ad 3.5 X X 5 N/A Advertising Rates SIZE 1X 3X 6X 8X 10X 12X SPREAD $2653 $2511 $2373 $2289 $2233 $2173 FULL PAGE $1395 $1325 $1254 $1185 $1143 $1115 2/3 PAGE $1138 $1080 $1023 $966 $932 $910 1/2 PAGE $989 $939 $890 $840 $810 $791 1/3 PAGE $705 $669 $634 $599 $578 $563 MARKET SECTION $557 $529 $502 $474 $456 $443 PREMIUMS 1X 3X 6X 8X 10X 12X COVER 2 $1932 $1835 $1739 $1643 $1584 $1554 COVER 3 $1606 $1526 $1446 $1366 $1318 $1286 COVER 4 $2143 $2037 $1929 $1822 $1758 $1715

8 Advertising Specifications MAGAZINE TRIM SIZE: 8 x LINE SCREEN: 150 SAFETY: Keep live matter 1/4 from trim and gutter Town Communications publications are assembled digital direct-to-plate. Film negatives are not accepted. ASSEMBLY AND MECHANICAL GUIDELINES Create ad at 100% of final print size. For full page or spreads that bleed, pull all bleeds, a minimum of 1/8 (.125) past trim. Fractional ads cannot bleed. Preferred file format is a PDF created using the PDF/X1a standard. When distilling PostScript files be sure all fonts are embedded and set your Distiller job options to the PDF/X1a setting. PDF files saved directly from InDesign should also use the PDF/X1a job option. If sending a flattened/locked file, such as a PDF, be aware that changes are subject to additional production costs and/or may not be possible. We accept native application files created using Mac based Adobe InDesign and Illustrator as well as Photoshop and QuarkXPress. Corel, Microsoft Word, Powerpoint or Publisher documents are not accepted. If submitting QuarkXPress documents, please also include a press ready PDF. Include all fonts (screen & printer). Use only Type 1 or OpenType fonts no TrueType fonts or font substitutions. Include all graphic files used in layouts. All graphics should be SWOP (CMYK or Grayscale). See below for color reproduction guidelines. Acceptable graphic file formats are EPS, TIFF or PDF. Flatten all layered Photoshop files and outline fonts in Illustrator files. Do not compress with LZW encoding. Raster image resolution should be a minimum 300 dpi. Line art should be a minimum of 1200 dpi. Fine lettering (thin lines, serifs) should be restricted to one (1) color. Text point size must be greater than 5 points for all single color type. Reverse text should be set to knock out. Publications print at 150 lpi, heat offset web on coated, gloss stock. Total ink density cannot exceed 300%. Unless special ordering an additional color, all spot or Pantone specified colors must be converted to process (CMYK) color. COLOR REPRODUCTION & PROOFS Town Communications titles conform to SWOP standards. To ensure that your color reproduces correctly and as expected the following guidelines should be followed. All image s CMYK color space should be converted to the SWOP2006_Coated3.icc profile, however images and documents should NOT have any profiles embedded. This profile is available free for download at: A CONTRACT COLOR PROOF IS REQUIRED WITH EVERY AD. If acceptable proof is not provided, color consistency will not be guaranteed. Acceptable contract proofs include Kodak Approvals, FUJI Final Proof, Epson Pro Stylus and DuPont Digital Water Proof. For a list of additional SWOP certified proofs please visit: Laser prints (color or black and white) are acceptable for content proofs only. SHIP MATERIALS TO: Town Communications, LLC Six Mile Road Suite 169 Livonia, MI 48152