Basic Brand Guidelines

Transcription

1 Basic Brand Guidelines

2 Basic Brand Guideline Usage How to use this document The following guidelines are for general use only. Use these guidelines when preparing general use department communications such as flyers, cards, blog posts and other printed or electronic documents that need to carry the new EvergreenHealth brand. In addition to this document there are extensive brand standards and style guides for producing consistent EvergreenHealth corporate communications. This process is managed through our Marketing Department.

3 Overview Our Purpose Working together to enrich the health and well-being of every life we touch. Our Mission EvergreenHealth will advance the health of the community it serves through our dedication to high quality, safe, compassionate, and cost-effective health care. Our Vision EvergreenHealth will create an inclusive community health system that is the most trusted source for health care solutions. Our Values Compassion We care for and about our patients, families and each other. Respect We respect the beliefs and values of everyone we encounter. Excellence We strive for excellence in all we do. Collaboration We work in partnership and believe every voice makes a difference. Accountability We are accountable to one another and our community.

4 Brandmark Usage Brandmark Components The EvergreenHealth brandmark is comprised of two components: the logotype; and the logo mark. For general purposes, the logotype and logo mark should always be used together in their original size and configuration. The brandmark has been carefully designed to work across a wide range of applications and must not be altered in any way. logo mark logotype Color Variations The brandmark is available in the following color variations: 3-color Pantone 7545 (blue/gray) Pantone 360 (green) Pantone 3262 (turquoise) 2-color Pantone 7545 (blue/gray) Pantone 360 (green) 1-color Pantone 7545 (blue/gray) Reversed to white from dark background White Visibility To ensure proper visibility, always maintain a clear space around the brandmark. Clear space equal to the height of the logo mark must appear on all sides. 2 inches 1 inch Optimum size Minimum size

5 Logo Size and Placement Sizing the Logo For basic communications, adjust the size of the logo to be 1/4 of the width of the space (page) that it will be placed on. Remember when adjusting the logo electronically you must hold down the shift key in order to maintain the correct aspect of the original design. = logomark height = logomark height 1/4 of total page width

6 Logo Size and Placement Place the Logo Once you have correctly sized the logo place it in the center of the page with the center of the logo mark lining up with the center line of the page. The tip of the logomark should be placed no less than a distance equal to the height of two logo marks combined. = logomark height = logomark height

7 Typography Corporate Typeface The corporate typeface includes the Thesis family of fonts: The Sans; The Serif; and The Mix. The Sans The Serif The Mix Light Light Italic Semi-Light Semi-Light Italic Plain Plain Italic Semi-Bold Semi-Bold Italic Bold Bold Italic Light Light Italic Semi-Light Semi-Light Italic Plain Plain Italic Semi-Bold Semi-Bold Italic Bold Bold Italic Light Light Italic Semi-Light Semi-Light Italic Plain Plain Italic Semi-Bold Semi-Bold Italic Bold Bold Italic Standard Typeface The standard typeface is to be used when the Thesis family is not available. Calibri Regular Regular Italic Bold Bold Italic

8 Color Palette Brand Colors The EvergreenHealth brand colors are comprised of two Primary colors; and three Secondary colors. Primary Colors Pantone 7545 C. 33 M. 8 Y. 0 K. 71 5c707c Pantone 360 C.58 M. 0 Y. 78 K. 0 47aa42 Secondary Colors Secondary colors should be used as accent colors only and should never overpower the primary brand colors. Pantone 3262 C. 71 M. 0 Y. 33 K. 2 19bcb9 Pantone 1787 C. 0 M. 93 Y. 60 K. 0 f2635d Pantone 1645 C. 0 M. 57 Y. 74 K. 0 f79862