Dizajn manuál Nadácie Slovenskej sporiteľne Erste Group Bank AG
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1 Dizajn manuál Nadácie Slovenskej sporiteľne 2017 Erste Group Bank AG
2 Logo These logos are available
3 Logo Minimum Clearspace Our logo must never touch on or be placed too close to any other design element or tet always maintain a clearspace of at least 1/2 the height of the icon. Eception to be violated with certain branch applications. For the correct usage please refer to the seperate Brand Spaces Manual.
4 Sponsoring Logos If the logo is used on any application which does not follow the Erste Group design guidelines, for eample for sponsoring or when used by a partner to describe a cooperation, it is arranged on top of a defined back - ground with a fied proportion and design. The grid shown provides the proper proportions of the logo and its background. Sponsoring one-line logo Minimum Size Sponsoring Logos For printed applications the minimum height of the icon is 5 mm. Additional Horizontal Bar The logo comprises an additional horizontal bar in light blue. This bar is always built around the logo in the fied proportions shown here. Sponsoring two-line logo ½ The inverted logo comprises an additional horizontal bar in dark blue. This bar is always built around the logo in the fied proportions shown here. For colour definitions please refer to page Logo Colours. ½ Eception Only in rare cases where it is not possible to use the logo in colour, the secondary logo monochrome will be used without the defined background. This applies to all logos. For more on the secondary logo monochrome please refer to page Logo Usage.
5 Logo What to Avoid Do not change the icon and verbal part lockup. Do not re-size elements in the logo. Do not stretch the logo. Do not change the colour of the verbal part and/ or the icon. Do not change elements of the icon in the logo. Do not place the logo on top of a photograph. Do not add effects to the logo. Do not invert logos ecept of Private Banking and Erste Premier (an eception for Czech Republic solely). Never show the logo partially or with less opacity than 100% Do not place the logo on top of any other colour background than the ones provided.
6 Erste Logo Typeface Erste Logo it was developed eclusively for the logos of Erste Group. Like our icon the font constitutes our brands, and we are very proud of it. It is only to be used for creating the verbal part of the logo, never for anything else. Erste Logo comes in two weights: Erste Logo Bold Erste Logo Regular (only used for the subline) CHARACTER SET Erste Logo Regular abcdefgabcdefg Erste Logo Bold abcdefgabcdefg
7 Primary Colours Use our corporate colours for designing branded elements and surfaces including: Light blue Dark blue Print Applications Online Applications Events & Merchandising All materials possible should be produced in CMYK. RGB or Headecimal) are for special production techniques only (e.g.: 2 colour print, online usage,...) For all other production techniques the CMYK definitions are to be used as a general reference. (e.g.: wall colour, foil production, fabrics, ) CMYK 30 / 0 / 0 / 0 Pantone 291 RGB 188 / 228 / 250 Headecimal #bce4fa Red CMYK 100 / 45 / 0 / 45 Pantone 2955 RGB 0 / 73 / 123 Headecimal #00497b Black White CMYK 0 / 100 / 100 / 0 Pantone 1795 RGB 227 / 6 / 19 Headecimal #e30613 CMYK 0 / 0 / 0 / 100 Pantone Black RGB 0 / 0 / 0 Headecimal # CMYK 0 / 0 / 0 / 0 RGB 255 / 255 / 255 Headecimal #ffffff
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