Multicolour Branding Guidelines. July 2016

Transcription

1 Multicolour Branding Guidelines July 2016

2 Main Logo This logo should be used wherever possible. Please note getmulticolour should always be used in the logotype but always refered to as multicolour when speaking about the product.

3 Do Always keep an equal amount of space between the bottom of the logo and top of the m. Uses 2x the height of the icon stroke height. Always use the logo on a background that contrasts well. Keep an icon height s away from other objects and text. Do Not Adjust the scale of the type, always keep it in scale as per the main logo. Twist or change the angle of the icon. Use on backgrounds that are not contrasting. Add effects such a drop shadows

4 Logo Variants These logo variants should be used when the main logo cannot be used. Icon - No Type Circle Icon Circle Icon - Geometric Circle Icon - White To be used where space is To be used where space is To be used where space is To be used where space is minimal, e.g. Twitter, Facebook and minimal, uses may include stickers, minimal, uses may include stickers, minimal, uses may include stickers, other social profiles. as an app icon and social profiles. as an app icon and social profiles. as an app icon and social profiles. Logo (reverse) To be used on darker backgrounds. Icon - Side Logotype To be used where space is minimal and the original stacked logo cannot be used. Examples include banners and event sponsorship slots. Icon - Side Logotype (reverse) To be used on darker backgrounds.

5 Colour Palette - Gradients The core gradient is Purple Rain with all other graients being secondary. Core Gradient Secondary Gradients Purple Rain Nightshade Sunshine #7423B5, #AB21B4, #FF9999 #AB21B4 to #00DDA9 #44BCEB, #4ACE96, #F9E65B, #FF873E R116, G35, B181, R171, G33, B180, R255, G153, B153 CMYK C0.359, M0.807, Y0, K0.29, C0.05, M0.817, Y0, K0.294 Direction 100 Colour one location 0% Colour two location 27% Colour three location 100% R171, G33, B180 to R0, G221, B169 CMYK C0.05, M0.817, Y0, K0.294 to C2, M0, Y0.235, K0.133 Direction 100 Colour one location 17% Colour two location 100% R68, G188, B235, R74, G206, B150, R249, G230, B91, R255, G135, B62 CMYK C0.7106, M0.2, Y0, K0.0784, C0.6408, M0, Y0.2718, K0.1922, C0, M0.0763, Y0.6345, K0.0235, C0, M0.4706, Y0.7569, K0 Direction 100 Colour one location 0% Colour two location 28% Colour three location 67% Colour four location 100% Solid Colours We are using 2 core colours Aquamarine and Deep Pink Suggested Secondary Colours Below are the 2 suggested colours to accompany the core colours. Aquamarine Deep Pink Orchid Cadet #00DDAE #FD4881 #00DDAE #FD4881 R0, G221, B174 R253, G72, B129 R0, G221, B174 R253, G72, B129 CMYK C65, M0, Y46, K0 CMYK C0, M0.715, Y 0.49, K CMYK C65, M0, Y46, K0 CMYK C0, M0.715, Y 0.49, K

6 Logo Colour Variants To be used sparingly, either for promo use or in situations where the main logo cannot be used. Nightshade Colour Variants Sunshine Colour Variants

7 Further Logo Single Colour Variants To be used sparingly, either for promo use or in situations where the main logo cannot be used. Aquamarine Colour Variants Deep Pink Colour Variants

8 Typography We are using Museo Sans Rounded for the logotype and it should be used for consitency on marketing materials where possible. Museo Sans Rounded (500) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz $%&*() Museo Sans Rounded (300) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz $%&*() Suggested Pairings Grad (Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz $%&*() Source Sans Pro (Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz $%&*()

9 Downloads Here you can download the assets you require in.ai,.pdf and.png format. Main Logo Set Nightshade Logo Set Sunshine Logo Set DOWNLOAD (.zip) 16.3MB DOWNLOAD (.zip) 11.3MB DOWNLOAD (.zip) 11.3MB Aquamarine Logo Set Deep Pink Logo Set DOWNLOAD (.zip) 7.2MB DOWNLOAD (.zip) 7.2MB

10 Copyright All elements of this document are copyright of getmulticolour and New World Code Limited. Use with permission only. Acknowledgements This document was put together by Dan Edwards of No Divide Studio (