Content. 01. About This Manual. 02. Primary Logo. A. Anatomy of the Logo. 03. Primary Logo with Endorsement Line. 04. Clear Space. 05.

Transcription

1 Identity Guidelines

2 Content 01. About This Manual 02. Primary Logo A. Anatomy of the Logo 03. Primary Logo with Endorsement Line 04. Clear Space 05. Minimum Space 06. Regional Affiliate Logos 07. All Other Alternate Logos 08. Color Palette 09. Typography 10. Primary Logo Color Variations 11. About Our Collateral 12. Brochure 13. Letterhead 14. Business Cards 15. Power Point 16. Web site 17. Copy Guidelines

3 01. About This Manual Every item that bears the SNIA logo, from collateral to promotional items, is representative of our brand. The brand identity conveys a personality, meaning and purpose that the viewer associates with the SNIA name and our Association s services and solutions. Therefore, it is critical that every element of communication the SNIA, its agents, members, vendors, partners and affiliates produce represents the organization in the intended manner. This manual is intended to establish a simple framework from which the brand can be applied to all the various materials that belong to the organization with consistency and accuracy. As set forth in this manual, these standards should be understood and followed by anyone creating communications materials that bear the SNIA logo or reference the Association. Materials include (but are not limited to) advertising, brochures, presentations, stationery, signage, trade booths, Web sites, press materials, business forms, business cards, and promotional items. You can find an electronic copy of this guide at the following Web address: All questions regarding the material covered in this manual should be directed to the snia Marketing Department at marketing@snia.org.

4 Our Logo

5 02. Primary Logo The following section outlines instructions on the proper use and formatting of the SNIA logo. The SNIA logo consists of the wordmark and the square symbol boxes. The logo is contemporary and forward-looking, a unique visual identity designed to distinguish the SNIA from within the industry. As our key brand identifier, the logo visually represents the characteristics that define the SNIA. The bold use of the wordmark represents strength, advancement and motion in the market. The colorful, moving boxes suggest contemporary thinking, connectivity, and advanced solutions for the storage and information technology industry. As our brand continues to grow, the signature will ensure that the SNIA is synonymous with the connections necessary to advance into the future. Symbol boxes Wordmark Primary logo A. Anatomy of the Logo Under no circumstances should you alter, recreate or rearrange the parts of the logo shown above. Do not delete any parts of the logo, except as shown in the approved Logo Configurations on the following pages. In very unique circumstances the Marketing Department may authorize specific use of the symbol boxes.

6 03. Primary Logo with Endorsement/Tag Line The SNIA logo must be locked-up with its endorsement or tag line in order to further clarify our brand and our value to the industry. As with the primary signature, this variation is a unique piece of artwork and an essential brand asset. It is not to be typeset by the user. It must only be reproduced and applied as specified in these guidelines and should not be altered or re-created in any way. The SNIA tagline should always be placed directly under the mark and stretched the length of the type on two lines and be left justified with the logo. The tagline is always written in Gill Sans Regular. When writing the endorsement line in body copy, including (but not limited to) correspondence, marketing copy, advertising copy, press releases, etc., it should always appear as: Advancing storage & information technology

7 04. Clear Space To ensure the prominence and legibility of the SNIA logo variations, always surround them with a field of white space equal to the width of the largest symbol. This area isolates the artwork from competing graphic elements, such as text and photography, that may divert attention from the signature. 05. Minimum Space The SNIA signature variations can be reproduced in a range of sizes. However, at smaller sizes, they begin to lose their impact. To ensure that the signature variations are always highly legible, they must never be sized below 1 in width

8 06. Regional Affiliate Logos The following section outlines instructions on the proper use and formatting for the SNIA logo for our regional affiliates. The SNIA affiliate logo consists of the wordmark and the square symbol and in some case, the addition of the affiliate descriptor. The descriptor is always placed next to the wordmark as shown here. Under no circumstances should it vary. These logos must never be altered or recreated in any way.

9 07. All Other Alternate Logos The following section outlines instructions on the proper use and formatting for the SNIA s Forum and Initiative logos. These logos consist of the wordmark and the square symbol and a division identifier. These signatures are intended for brand communications for very specific use. These variations must only be reproduced and applied as specified in these guidelines. They must never be altered or recreated in any way.

10 08. Color Palette The SNIA logo colors are bright and complementary. These colors represent uniqueness and the combination of colors work together to suggest the SNIA s goal to connect the different segments of the storage and information technology industry through the advancement of technology solutions and standards. These colors are equivalent to the PANTONE numbers listed in the table below, and they make up the SNIA signature. For 4-color process printing, refer to the CMYK values shown below. For on-screen web applications refer to the HEX values specified. PANTONE C M Y K WEB MIX PMS #54237F SNIA purple PMS #D4E04C SNIA lime PMS Cool Gray #E8E8EA SNIA gray Secondary Colors The secondary color palette was created to add variety and visual interest to other collateral pieces. These are intended for supporting applications only and should never be used as the focus of a layout. PANTONE C M Y K WEB MIX PMS #CC6633 SNIA orange PMS #6699CC SNIA blue

11 09. Typography Another crucial element of the SNIA brand is typography. In order for logos, graphics, ads, brochures, and all other communication materials to offer a consistent, recognizable personality, the typography should be treated in a consistent manner. An alternate font if Gill Sans is not available is the Arial family, consisting of bold, regular, and italic. A. Gill Sans Family Gill Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz Gill Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz Gill Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz Gill Sans Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

12 10. Primary Logo Color Variations The primary full-color logo variation is always preferred for SNIA. In order to accommodate a wide variety of brand applications, PANTONE, CMYK, grayscale, black, RGB, color-reverse variations are available following the usage guidelines below. If you are unsure of which signature version to use or have questions, please contact the Marketing Department. These signatures must not be altered or recreated in any way,. Whenever possible, it is preferable to use the full-color version of our logo as this has a much more impactful presence. The grayscale logo may be used for newspaper ads or in instances where only one color is an option. Full-color logo The reverse logo is used only in the case of an all black background where only one color is an option. Grayscale logo Reverse logo

13 Our Collateral

14 The Storage Networking Industry Association. Your Connection is Here. Welcome to the Storage Networking Industry Association (SNIA), bringing vendor-neutral, technology-agnostic standards, technologies, and educational programs to the storage and information management industry. Made up of more than 450 member companies and over 7000 individuals spanning the global storage market, the SNIA connects the IT industry with end-to-end storage and information management solutions. From vendors, to channel partners, to end-users, SNIA members are dedicated to providing the industry with a high level of knowledge exchange and thought-leadership. Our mission: To lead the storage industry worldwide in developing and promoting standards, technologies, and educational services to empower organizations in the management of information. 11. About Our Collateral The SNIA is committed to providing its members, partners and members with informative and useful marketing materials. In order to provide targeted communication to key audiences, marketing collateral with imagery identification elements has been created. 12. Brochure A brochure template is available in both a printed and downloadable PDF version and may be customized for use by SNIA Affiliates and other SNIA groups. Please follow the basic template or contact SNIA Marketing if assistance is required. All type and copy must adhere to the guidelines set forth in this manual. All copy within the printed brochure is 10 point Gill Sans Light and all headlines are 13 point Gill Sans bold. Advancing Storage & Information Technology Member Benefits Printed Brochure SNIA members share a common goal: to promote acceptance, deployment, and confidence in storage-related architectures, systems, services, and technologies across IT and business communities. The SNIA works toward these goals in a variety of ways. Key among these are: Enabling formation of Technical Work Groups to drive development of new specifications and standards Co-ownership and support of the industry s leading conference series, Storage Networking World Creating and maintaining state-of-the-art technology centers, like those in Colorado Springs, Beijing, Bangalore, and Tokyo Bringing vendor-neutral educational programs and publications to the wider storage marketplace Developing and maintaining strategic industry alliances Supporting a global storage and information ecosystem by working closely with our regional affiliates in Europe, Canada, Japan, China, South Asia, Australia/New Zealand, and India Thanks to these and many other efforts, SNIA members have real-time, hands-on input into the development and marketing of the technology and standards that drive the future of the storage industry. This in turn gives SNIA members an influential role in setting the pace of the global storage and information management industry. Additional benefits of SNIA membership for all in the Association include the following: Lead or contribute to key storage industry developments Expand your organization s influence by participating in Technical Work Groups Significant networking opportunities at SNIA-sponsored or endorsed events Access to proprietary research, publications, presentations, tutorials, and technical papers Opportunity to receive visibility for your company with storage industry market experts, end users, media, and analysts Members-only discounts for conferences, training, and special events As a member of the SNIA, you will have the ability to leverage activities that position you and your company for success. Joining the SNIA offers you higher visibility, unsurpassed technical opportunities, valuable networking, vendor-neutral education, and a host of SNIA resources across the industry and around the globe. To learn more and become a member, visit You ll find all the information you need to become part of the storage industry s leading global community. 500 Sansome Street, Suite #504 San Francisco, CA Phone: (415) Ext. 103 Fax: (415)

15 Electronic Brochure Cover Title to go here Title, 16 point Gill Sans Regular, Purple Main Headline, 16 point Gill Sans Regular, Purple 1 point Gray rule Secondary Headline, 11 point Gill Sans Regular, Gray, All caps Place jpeg image here Body Copy, point Gill Sans Regular, Gray, Inside Page of Electronic Brochure

16 13. Letterhead The SNIA letterhead reflects the look of the SNIA Web site. It is to be used in all forms of written communication. The letterhead should be pre-printed and may be fed through your own printer when printing copy. Individuals using letterhead will need to insert their personal information in the footer. Each Forum and Regional Affiliate has letterhead designed in the same format with their own logos. An electronic version of the letterhead header is available through the SNIA Marketing Department that may be used for communication. This header should not be altered in any way. The font used in electronic letters should also be Gill Sans. If Gill Sans is not available, Arial may be used as a substitution. Date Letterhead Header 1.25 inches high Recipient s Name Company Name Address Address Attention Recipient s Name Dear Recipient s name: Welcome to the 2007 Spring Buyer s Guide to the Storage Industry The Buyer s Guide is brought to you by the Storage Networking Industry Association (SNIA), which is a vendorneutral trade organization, dedicated to making storage networking technologies understandable, simpler to implement, easier to manage, and recognized as valued assets to business. Body Copy, point Gill Sans Regular, Gray, Margins set at 1 inch The SNIA has recognized and is responding with this guide to a need from End Users for clarification and quick reference to the products that are available in the storage networking industry today. With the volume of information that needs to be stored and the rapid evolution of new technologies, the SNIA is dedicated to aiding the industry in developing secured, tested, and interoperable storage networking solutions. We hope that this Buyer s Guide will assist you in finding appropriate solutions to fit your business and storage networking needs. The SNIA publishes the Buyer s Guide on a bi-annual basis so please contact us at marketing@snia.org if you would like more information on participating in upcoming issues. Sincerely, Vincent Franceschini Chairman, The Storage Networking Industry Association Address Address Address Address Number Number Footer text, point, Gill Sans Regular, Purple at.5 inch margin from bottom

17 14. Business Cards The SNIA business cards will be printed at SNIA Headquarters. Please contact the Operations department if you need to update your contact information or wish to change any of the information fields. The SNIA Regional Affiliate business cards will be printed by each affiliate s marketing department. Name, 10 point, Gill Sans Bold, Purple Title, 8 point, Gill Sans Bold, Gray Leo Leger SNIA Executive Director Information, 6 point, Gill Sans Regular, Gray 1 Cottonwood Circle Wilmington, MA office ext. 103 home cell leo.leger@snia.org SNIA business cards have Web site address in lower right Name, 10 point, Gill Sans Bold, Purple Title, 8 point, Gill Sans Bold, Gray Jacob van der Eyk SNIA Austrailia Chair SNIA Regional Affiliate business cards have Web site address in header area Information, 6 point, Gill Sans Regular, Gray address address office home cell jacob.vandereyk@ca.com

18 15. Power Point The SNIA Power Point templates must only be used as prescribed by these guidelines and applied as specified here. The basic template design should not be altered or recreated in any way. The use of the logo should follow the guidelines in this manual. Use the correct, approved logo for your group. and it must be placed as indicated on the Power Point template. All main titles and headlines must utilize the Gill Sans Bold typography. All body copy should be written using Gill Sans Light with the exception of bulleted information, this content should be written using the recommended typography as follows: 1st level - Gill Sans Bold, 24 point, purple 2nd level - Gill Sans Light 20 point gray 3rd level - Gill Sans Light, 16 point purple 4th level - Gill Sans Light, 14 point purple 5th level - Gill Sans Light, 12 point purple Power Point presentation body copy and bullets should aim to be brief and pointed rather than overly lengthy. Page numbers and copyright information should be placed in the footer of each page with the exception of the cover page. The cover page is always assumed to be page 1, so numbering should begin on the second page with the number 2. This is the Title Presenter Name TUTORIAL TITLE GOES HERE Presenter name, company Corporate Powerpoint Forum & Initiative Powerpoint Tutorial Powerpoint SNIA Value Proposition Title Gill Sans Purple 32 Click to edit Master text styles Second level Third level Fourth level - Fifth level Easier to understand Simpler to implement Easier to manage Recognized as valued assets to the business. Level 1 Arial 19/23: R 56, G 0, B 106 Level 2 Arial 17/21: R 125, G 123, B 124 Level 3 Arial 15/19: R 56, G 0, B 106 Level 1 Arial 19/23: R 56, G 0, B 106 Level 2 Arial 17/21: R 125, G 123, B 124 Level 3 Arial 15/19: R 56, G 0, B 106 Data Management Forum Corporate Powerpoint Forum & Initiative Powerpoint Tutorial Powerpoint

19 Gill Sans Bold 32 point Purple Gill Sans Bold 28 point Purple Header Gill Sans Bold, Purple, 32 point Title Arial Purple 32 Tier Two Gray, Gill Sans Regular, 20 point Tier Four Purple, Gill Sans Light, 14 point Click to edit Master text styles Second level Third level Fourth level - Fifth level Tier Three Purple, Gill Sans Light, 16 point Tier Five Purple, Gill Sans Light, 12 point Tier One, Purple, Gill Sans Bold, 24 point Legal Gill Sans Regular, Gray 6 point Trademark SNIA 2007 Page #s Gill Sans Regular, Gray 6 point page 2

20 16. Web site The SNIA Web site communicates our brand. It is the voice and face of the organization, its members, and affiliates. The Web site is to be updated at all times with the most current news, events, and information. All communication requests must go through the SNIA Marketing Department. No alterations or postings are to be made to the organization s main Web site at any time unless you have been given posting rights via the Marketing Department. Affiliates should make the appropriate changes to the Web site. Each affiliate should utilize their approved signature as set forth in this style guide. Content for affiliate Web sites is to follow the same format as the SNIA main Web site and should be updated at all times with the most current news, events, and information as it pertains to the particular affiliate in question. Home Page Affiliate Home Page Forum Home Page

21 17. Copy Guidelines When referring to the SNIA in copy, the first mention of the organization should be spelled as follows: the Storage Networking Industry Association (SNIA). All other references may be in acronym form and must be written as: the SNIA (as a noun) the SNIA s (as possessive) Copy tonality in all communications should be authoritative, yet friendly and inviting in business manner. Due to the highly technical nature of our organization and the critical need for clarity, the SNIA asks that all communications follow the Chicago Manual of Style, including, but not limited to, use of the serial comma to prevent any sort of ambiguity. Example: Mission, vision, and goals not Mission, vision and goals. All communications should include our copyright which should be written as follows: Copyright 2007 Storage Networking Industry Association. All Rights Reserved. When referencing the SNIA Web site, the URL should be written as: