BRAND GUIDELINES FOR MEDIA KIT 2016

Transcription

1 BRAND GUIDELINES FOR MEDIA KIT 2016

2 INTRODUCTION These brand guides describe our brand idea and personality. It also contains simple guidelines on how to use the elements of Instant Rockstar s Identity: the logotype, the colours and tone of voice.

3 PERSONALITY Some words to help describe our brand (in no particular order) These should be considered when producing any usage promoting Instant Rockstar Hair Groomed Fashion Quality Playful Confident Sexy Cool Fun Fresh Young Clean Music Party Dj Festival

4 TONE OF VOICE Born in Melbourne s nightclub scene in 2000, Instant Rockstar quickly built a reputation as one of Australia s leading youth haircare brands. Young, fresh and distinct, our range is targeted at those who want to stand out. From kids to adults, heroes to daredevils, our products are carefully designed to offer a wide choice of styles to give looks anywhere from grunge to slick, cool or active We are strong, confident and clean

5 WHAT WE RE NOT We are slick but we re not a salon brand. We are neither vintage or old school. We are not conservative or particularly masculine or feminine. We are not pastel or delicate, Earthy or hippie. We re not rockstar meaning roak and roll, we re rockstar meaning cool.

6 COLOUR PALETTE High-contrast bold colours on either white or black backgrounds Red Blue Green Yellow Purple Orange Mint Pantone: 032U CMYK : 0, 90, 86, 0 RGB : 239, 65, 53 WEB: #EF4135 Pantone: 306U CMYK : 75, 0, 7, 0 RGB : 0, 188, 228 WEB: #00B4F1 Pantone: 3395U CMYK : 61, 0, 45, 0 RGB : 94, WEB: #36B44A Pantone: 108U CMYK : 0, 6, 95, 0 RGB : 255, 229, 18 WEB: #FFE512 Pantone: Purple U CMYK : 38, 88, 0, 0 RGB : 165, 67, 153 WEB: #695ACC Pantone: 1505U CMYK : 0, 50, 100, 0 RGB : 255, 149, 0 WEB: #FF9500 Pantone: 3242U CMYK : 35, 0, 25, 0 RGB : 149, 255, 220 WEB: #95FFDC Pink Green (Bold) Charcoal Mid Grey Light Grey White Black Pantone: 177U CMYK : 0, 0, 0, 68 RGB : 113, 112, 115 WEB: #58595B Pantone: 355U CMYK : 0, 0, 0, 68 RGB : 113, 112, 115 WEB: #58595B Pantone: Cool Gray 11U CMYK : 0, 0, 0, 68 RGB : 113, 112, 115 WEB: #58595B Pantone: Cool Gray 7U CMYK : 0, 0, 0, 37 RGB : 173, 175, 178 WEB: #ADAFB2 Pantone: Cool Gray 2U CMYK : 0, 0, 0, 10 RGB : 230, 231, 232 WEB: #E6E7E8 CMYK : 0, 0, 0, 0 RGB : 255, 255, 255 WEB: #FFFFFF Pantone: Black U CMYK : 0, 0, 0, 100 RGB : 0, 0, 0 WEB: #000000

7 LOGOTYPE Bold, clean and simple - This is the primary brand mark

8 LOGOTYPE USAGE Primary color examples - bright primary colors on black background

9 LOGOTYPE USAGE Secondary color examples - bright primary colors on white background

10 LOGOSTAMP Primary Logostamp

11 LOGOSTAMP - EXAMPLES Primary logostamp to be centered or aligned top and left

12 LOGOTYPE PLACEMENT To be positioned centered or aligned top and left or vertical and centered on packaging Grey area denotes clear space around logo to be maintained as a minimum at all times

13 LOGOSTAMP PLACEMENT To be positioned centered or aligned top and left or vertical and centered on packaging Grey area denotes clear space around logo to be maintained as a minimum at all times Also note, logostamp to be centered on aligned top and left only

14 PACKAGING Imagery to be presented ideally on a white background (minimum space denoted by grey lines) Download product images from

15 DO NOT... add a gradient or effects to the Logotype... use multiple colors within the Logotype... break up the Logotype in any way Yes, that most hallowed of debates. Actually, the debate chimed in on by more than 20 million people and counting is less about the colors and more about the fear that, relying so heavily on one sense (in this case visual stimulus) we realize our potential to be duped. Visual stimulus has become so fundamental to This is a sentence about... completely or partially cover Logotype with other text or graphics... distort the Logotype... use the Logotype as part of a sentence

16 DO NOT ANT INST STAR ROC K...use at angles INSTANT ROCKSTAR...outline the logostamp INSTANT ROCKSTAR...use dropshadows or any effects...use logotype and logostamp combinations unless on separate faces of packaging

17 NOT SURE?...ASK This artwork and document was produced by zissou If you are working on any materials for Instant Rockstar - be it internal, external, print or digital and, having read through this document, you still have questions on how to correctly implement the Instant Rockstar brand, please don t hesitate to get in touch with me via For media. pricing or product related enquiries, contact margie@instantrockstar.com Copyright 2105 Instant Rockstar Pty Ltd. All rights reserved