GRAPHIC STANDARDS ORTHOPAEDIC NURSES CERTIFICATION BOARD

Transcription

1 GRAPHIC STANDARDS ORTHOPAEDIC NURSES CERTIFICATION BOARD

2 CONTENTS THE ONCB SIGNATURE 3 THE COLORS OF ONCB 5 Color Palette 6 TYPOGRAPHICAL PALETTE 7 STATIONERY 10 Letterhead 10 Envelopes 11 Business Cards 12

3 THE ONCB SIGNATURE Uses of the ONCB Signature The ONCB Signature is the main element of the ONCB brand identity, and as the main element it must be reproduced consistently. The ONCB Signature and its elements should not be redrawn, reproportioned or altered in any shape or form. The ONCB Signature should also be in a prominent location on all communications. The following sections dictate the necessary requirements when using the ONCB Signature in communication materials. Signature Breakdown The ONCB Signature is comprised of three main elements: The Logo Mark (the acronym), the Logotype (the spelled out version of the acronym) and the Tagline. Together they form a cohesive unit which should be carefully applied across all ONCB corporate communications and collateral. The Signature is not to be used without both elements present. The Signature should not be tilted, angled or otherwise distorted from its original plane. There must always be at least.5 of white space or free space surrounding the Signature whenever used on collateral. No type or graphics should appear within this space..5 inches Logo Mark Logotype.5 inches Tagline.5 inches Logo Mark.5 inches 3

4 THE ONCB SIGNATURE (CONTINUED) Size Requirements The ONCB Signature can be used at various sizes depending on what type of collateral it is being placed on. What is most important is that the proportions of the elements be preserved. In general, the logo should be.75" in height from the top to the baseline of the tagline. This places the point size of the logo type to 8 points. At this size, the weight of the horizontal rule is 1 point. When logo recognition is required for small-size promotional materials (pens, pins, etc.) an alternate logotype is used. The alternate logotype consists of the ONCB acronym only. Please contact the ONCB National Office for questions regarding the use of the alternate logo. Standard 100% 8 Point 5.5 Point.5 inches.75 inches Minimum 67% 6 Point.5 inches Alternative An alternate Signature without logotype or tagline may be used when space requirements do not allow for the full signature. Actual size of the alternate shown is.25 inches..25 inches 4

5 THE COLORS OF ONCB ONCB Signature Color can make a brand quickly recognizable. The ONCB Signature identity colors are PMS 695 and black. The ONCB Signature should only appear with both identity colors, or appear in only one of the identity colors. If the identity colors are not used in a piece, the ONCB Signature can also be printed in all black or reversed out on a dark background. Examples of the correct usage of the ONCB Signature are below. PMS 695 & PMS 695 REVERSE 5

6 COLOR PALETTE The color palette ONCB takes on is just as important as the logo itself when presenting the ONCB Signature. The two official identity colors are listed first. In all corporate ONCB collateral it is suggested that these two colors are used to extend the look and feel of the organization. The secondary palette was created to give depth to the identity color scheme. These colors may be used to compliment the identity colors at any time. Suggested collateral would be educational materials. Secondary colors may only be used in combination with one or both of the identity colors. Primary Color Palette Coated Stock Uncoated Stock PMS 695 PMS 493U CMYK: Note: Pantone 493U should be substituted for PMS 695 when an uncoated paper stock is speced to make allowance for the color shift when printing on uncoated stock. Secondary Color Palette PMS 7447 PMS 7501 PMS 410 PMS 653 CMYK: CMYK: CMYK: CMYK:

7 TYPOGRAPHICAL PALETTE The typefaces that comprise the typographical palette were selected to complement the ONCB Signature. This palette is an important part of the brand and consistent use will create a style that is ONCB. Primary Type Palette Helvetica Neue Roman 55 Helvetica Neue Italic 56 Helvetica Neue Bold 75 Helvetica Neue Bold Italic 76 Helvetica Neue Black 95 Helvetica Neue Extended Helvetica Neue Extended Bold The primary face of the ONCB brand is Helvetica Neue (Mac). It may be used for body text, captions or call out information. The Extended version of Helvetica Neue may also be used for headlines (all caps preferred) to support the use of it as the logoface. Arial (PC) may be used instead of Helvetica Neue for those who use PC computers. Arial Arial Italic Arial Bold Arial Bold Italic 7

8 TYPOGRAPHICAL PALETTE (CONTINUED) Secondary Type Palette Palatino Palatino Italic Palatino Bold Palatino Bold Italic Palatino Black Palatino Black The secondary type face of the ONCB brand is Palatino (Mac or PC). It may be used for headlines when a serif face is desired or as body copy to complement Helvetica Neue heads. 8

9 TYPOGRAPHICAL PALETTE (CONTINUED) Tertiary Type Palette Formata Condensed Formata Condensed Italic Formata Bold Formata Bold Condensed Italic The tertiary face of the ONCB brand is Formata Condensed (Mac). The closest equivalent is Trebuchet for the PC. It should be used sparingly for call outs, headlines or when an alternate sans serif face is required. Trebuchet abcdfghijklmnopqrstuvwxyz ABCDFGHIJKLMNOPQRSTUVWXYZ Trebuchet Italic abcdfghijklmnopqrstuvwxyz ABCDFGHIJKLMNOPQRSTUVWXYZ Trebuchet Bold abcdfghijklmnopqrstuvwxyz ABCDFGHIJKLMNOPQRSTUVWXYZ Trebuchet Bold Italic abcdfghijklmnopqrstuvwxyz ABCDFGHIJKLMNOPQRSTUVWXYZ 9

10 STATIONERY ONCB Letterhead The ONCB letterhead should be used as specified below. Copy fonts should be either Helvetica Neue Roman (Mac), Arial (PC) or Palatino. The second page is always a plain sheet of white stock. If a letter is carried over from the letterhead to an additional page (or additional pages), there must be a header in the right top corner of subsequent pages. PMS inch margin 1 inch margin 2 inch top margin 3 inches.5 inches from top Dear ONCB Member, The mats perused two partly speedy poisons. One irascible orifice grew up comfortably. Umpteen chrysanthemums sacrificed Mark, however one quite putrid pawnbroker fights five poisons, even though one irascible dog tickled five mats, then the Klingons towed Kermit. One ticket tickled five bureaux. Angst-ridden cats fights Phil. Two subways bought slightly bourgeois chrysanthemums. Five irascible cats auctioned off trailers, because umpteen progressive fountains bought one obese Macintosh. The purple bureau extremely quickly auctioned off Paul. Schizophrenic lampstands gossips slightly cleverly. Two trailers grew up. Five televisions annoyingly kisses one ticket, however the putrid wart hogs tickled two orifices, because the angst-ridden Macintoshes gossips, but extremely schizophrenic botulisms tastes one speedy wart hog. Five quixotic tickets sacrificed umpteen Macintoshes, although five botulisms laughed mostly easily. The sheep bought two silly dogs. The schizophrenic aardvarks slightly quickly untangles mostly purple wart hogs. Five obese dogs auctioned off two dwarves. Umpteen dogs almost noisily towed two televisions. Progressive chrysanthemums tickled five pawnbrokers. Silly chrysanthemums kisses one lampstand, then Tokyo marries five cats. Umpteen fountains bought the wart hog. Umpteen trailers tastes orifices, however Phil cleverly telephoned the putrid wart hogs. Two silly Klingons abused the orifices, and umpteen wart hogs marries one orifice, yet the dwarf extremely annoyingly perused purple orifices. Five subways bought Darin. Two quixotic bureaux fights umpteen schizophrenic chrysanthemums. Santa Claus ran away, however the slightly bourgeois lampstands laughed drunkenly. Tokyo tastes one sheep, although five Jabberwockies comfortably kisses umpteen quixotic Macintoshes. Two botulisms noisily tastes umpteen aardvarks, yet Pluto fights Jabberwockies. Two Macintoshes untangles the bourgeois elephant. One botulism tastes the chrysanthemum, even though two subways very lamely auctioned off the progressive mats. Poisons quite annoyingly telephoned five purple trailers. Springfield drunkenly bought umpteen mostly progressive Two trailers grew up. Five televisions annoyingly kisses one ticket, however the putrid wart hogs tickled two orifices, because the angst-ridden Macintoshes gossips, but extremely schizophrenic botulisms tastes one speedy wart hog. Five quixotic tickets sacrificed umpteen Macintoshes, although five botulisms laughed mostly easily. The sheep bought two silly dogs. The schizophrenic aardvarks slightly quickly untangles mostly purple wart hogs. Five obese dogs auctioned off two dwarves. Umpteen dogs almost noisily towed two televisions. Progressive chrysanthemums tickled five pawnbrokers. Silly chrysanthemums kisses one lampstand, then Tokyo marries five cats. Umpteen fountains bought the wart hog. Umpteen trailers tastes orifices, Sincerely The President Helvetica Neue Roman 7.5 pt. PO Box 87 Columbia, South Carolina P: ONCB (6622) F: W: 10

11 STATIONERY (CONTINUED) ONCB Envelopes The ONCB brand envelopes should be created as specified below. NO. 10 ENVELOPE.625 inches high.375 inches from top and left side PO Box 87 Columbia, South Carolina point Helvetica Neue Roman Baseline 1.25 inch from top 3 inches Place.5 inches from top and left side PO Box 87 Columbia, South Carolina PMS point Helvetica Neue Roman Baseline 1.75 inches from top 4 inches 9x12 ENVELOPE The 9x12 Envelope contains the same attributes as the No.10 Envelope, however, is printed only in black. 11

12 STATIONERY (CONTINUED) ONCB Business Card The ONCB business card should be created as specified below. PMS inches.5 inches 7/9 Helvetica Neue Bold 7/9 Helvetica Neue Roman 6/8 Helvetica Neue Roman Person's Name Position PO Box 87 Columbia, South Carolina P: ONCB (6622) F: E: W: point rule.188 inches.188 inches 12