Delivering HDSLR Video Web, Disc, and Beyond

Transcription

1 EFFECTIVE SITE SURVEYS Delivering HDSLR Video Web, Disc, and Beyond Richard Harrington Author, From Still to Motion RHED Pixel twitter.com/ rhedpixel facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington youtube.com/ rhedpixeltv

2 Goals of session

3 Goals of session Learn practical approaches to publishing your finished video to several mediums.

4 Goals of session Learn practical approaches to publishing your finished video to several mediums. Learn how to compress and deliver your video to both video sharing sites as well as your own website.

5 Goals of session Learn practical approaches to publishing your finished video to several mediums. Learn how to compress and deliver your video to both video sharing sites as well as your own website. We'll also explore both HD and SD outputs to optical disc and hard drive.

6 Goals of session Learn practical approaches to publishing your finished video to several mediums. Learn how to compress and deliver your video to both video sharing sites as well as your own website. We'll also explore both HD and SD outputs to optical disc and hard drive. We'll even tackle portable players like ipad and iphone so your project can hit the road.

7 Richard Harrington RHED Pixel ( Adobe Certified Expert & Trainer Apple Certified Instructor NAPP Instructor Creative COW Project Management Professional Consult on digital media production and web content

8

9 From Still to Motion A photographer s guide to creating video with your DSLR Full color case study with hands-on activities 6+ hours of training videos Free sample tinyurl.com/fs2msample 35% Off with Code TOMOTION (order from peachpit.com)

10 About You

11 About You Videographer

12 About You Videographer Photographer

13 About You Videographer Photographer Director/Producer

14 About You Videographer Photographer Director/Producer Editor

15 About You Videographer Photographer Director/Producer Editor Motion Graphics Artist

16 About You Videographer Photographer Director/Producer Editor Motion Graphics Artist Educator

17 About You Videographer Photographer Director/Producer Editor Motion Graphics Artist Educator Business Owner

18 Mobile Video Experience Taking the show on the road

19 Mobile Video Experience Understanding Adobe Photoshop Final Cut Help Photoshop for Video Secrets of Style with Kim Foley Peachpit Press Author Tips Tech on the Road Google Web Toolkit Producing Video Podcasts

20 Mobile Video Experience OnMicrosoft OnNetworking OnSecurity OnSoftware MacBreak Work Inside Mac (consulting) Photoshop User TV (consulting) MommyCast (production)

21

22

23

24

25 State of the Internet What it takes to deliver video

26 Editing Advice Understanding Adobe Photoshop Final Cut Help Photoshop for Video Secrets of Style with Kim Foley Peachpit Press Author Tips Tech on the Road Google Web Toolkit Producing Video Podcasts

27 Editing Advice OnMicrosoft OnNetworking OnSecurity OnSoftware MacBreak Work Inside Mac (consulting) Photoshop User TV (consulting) MommyCast (production)

28 Internet for the Masses

29 Internet for the Masses % 75% 81% 81% 82% 83% 85% 84% 75 50% 55% 62%

30 Residential Broadband

31 Residential Broadband % 76% 68% 69% 60% 58% 48% 48% 37% 38% 28% 21% 28% 20% % 82% 84% 13%

32 People Who ve Watched Internet Video Last Week

33 People Who ve Watched Internet Video Last Week % 29% 30 3% 18% 15% 12% 7% 8%

34 Top 10 Countries by Number of Internet Users Rank Country Internet Users Population % 1 China 420,000, % 2 United States 234,372, % 3 Japan 95,979, % 4 India 81,000, % 5 Brazil 72,027, % 6 Germany 61,973, % 7 United Kingdom 46,683, % 8 Russia 45,250, % 9 France 43,100, % 10 South Korea 37,475, %

35 Top 10 Countries by Percentage of Internet Users Rank Country Internet Users Population % 1 Iceland 285, % 2 Norway 4,235, % 3 Greenland 52, % 4 Sweden 8,085, % 5 Netherlands 14,304, % 6 Denmark 4,629, % 7 Finland 4,382, % 8 New Zealand 3,500, % 9 Australia 17,033, % 10 Luxembourg 387, %

36

37

38 Editing Advice Cut it Right

39 Editing Advice Seek resolution independent NLE Flexibility with frame sizes Flexibility with frame rates Synchronize frame rates early on Consider repurposing content

40 Editing Advice Exposure & Contrast Color Balance Audio Mix & Normalization Interlacing and when it is removed Run Time Shot Composition

41 Going 64-Bit Make sure you are using 64-bit OS Windows 7 or OSX Snow Leopard Recommended Make sure to update plug-ins and drivers to be 64-bit Add more RAM to take advantage of 64-bit benefits fully 2GB per core is a good start Go for fast RAM 64 Bit

42 Approaching Compression Great results with common sense

43 Compression is a Science Lots of technology at work Cutting edge research Digital Rights Management Expensive Setup and Hosting Fortunes to be had

44 Compression is Common Sense Exposure & Contrast Color Balance Audio Mix & Normalization Interlacing and when it is removed Run Time Shot Composition

45 The Illities Portability Compatibility Affordability Quality

46 The Language of Compression Learn the Terms to Get Results

47 Architecture Global family or classification of a file Includes MPEG, Flash, QuickTime, Windows Media, AIFF The big picture

48 Compressor/ Decompressor Algorithm that allows for shrinking of the files Some compressors cost additional money to the content creator Decompressors are usually free to improve market share Shrinking the file using mathematical algorithms Modern compression techniques are significantly more effective

49 Bit Rate How much data per second there is in your file The higher the number, the larger the file Larger usually means more quality, but codec dependent

50 Sampling Rate The number of samples captured per second Audio CDs are 44.1 khz Digital Video is 48 khz Bigger is higher quality

51 Channels Common will be the choice between stereo and mono Stereo files use two channels of audio data Mono use half the space Talking heads use mono

52 Resolution Also called sample size Number of bits used to describe the analog data Audio CDs are usually 16-bit Newer DVD audio discs are frequently 24-bit Bigger is higher quality

53 Pixel Aspect Ratio Computer pixels are square Digital video pixels can be non-square The video editing software or playback device compensates For computer playback you will need to manually resize Standard 640 x 480 (720*.9) Widescreen 860 x 480 (720*1.2)

54

55

56 Variable Bit Rate (VBR) Compression One of the most effective ways to create smaller files Computer analyzes the file before compressing the data Encoding this way is far slower If you can, choose this method for superior results

57 Batch Processing A benefit of many compression utilities Set up several files to run Walk away and leave your computer working hard Key to making money

58 Compression Tools PC QuickTime Pro Sorenson Squeeze Procoder discreet Cleaner Cinematize MPEG Streamclip Adobe Media Encoder Episode & Episode Pro Mac QuickTime Pro Sorenson Squeeze Compressor Episode & Episode Pro Adobe Media Encoder Handbrake Cinematize MPEG Streamclip

59 10 Steps to Better Video Compression A Formula for Success

60 10 Steps to Better Video Compression 1. De-interlace your video 2. Lower your audio standards 3. Shrink the window 4. Reshape the video 5. Restore the washed-out picture

61 10 Steps to Better Compression 6. Improve the Saturation 7. Frame Rate 8. Codecs 9. Don t use a Conduit 10.Test it

62 Automation and Batch Processing Putting the Software to Work

63 Demonstration

64 tinyurl.com/ aeresizer

65 Demonstration

66 Demonstration

67 Multiple Screens Getting your video out there

68 Multiple Screens Desktop & Laptop Portable Media Player Television Mobile Phones

69 Desktop & Laptop

70 Video Sharing Websites YouTube Revver Vimeo Howcast Blip.tv Dailymotion Veoh Facebook

71 Video Sharing Websites Important to Hyper-syndicate Tube Mogul Volatile market Read terms of service Look for integration with social media sites

72

73

74

75

76

77

78 Portable Media Player

79 In Order to be a Podcast... Multiple Occurrences/Serialized Ability to Subscribe Uses RSS Feed Can be Joined/Left at End User s Discretion

80 Podcasting Benefits Opt-in audience Subscribers can watch or listen at their convenience Emerging technology with little competition Can target and track niche markets Provides walk away brand extension Viral communications medium... Good content is shared freely

81 Submit the Feed itunes Podcast Alley Zune Marketplace Podcast Directory Podcast Alley Odeo.com ipodder.org Podcast Pickle MeFeedia digg

82 Podcast Hosting MobileMe PodHoster mdialog Libsyn HipCast Archive.org (CC) GoDaddy CacheFly SwitchPod Blip.tv

83 Television

84 The Path to TV Apple TV TiVo Western Digital TV Windows Media Center Adobe Media Player

85 Mobile Phones

86 iphone Apple second largest mobile phone company in the world 80% of iphone owners watch video daily iphone owners watch video 4x more often than other smart phone owners

87

88 Tests to Perform No one ever regretted being thorough

89 Contrast Test Check Video in Black and White Affects how easy the viewer can comprehend the information

90 Contrast Test Check Video in Black and White Affects how easy the viewer can comprehend the information

91

92

93 Compression Test Check video and graphics on intended player or device View at different scales Do a LCD test

94 Compression Test Check video and graphics on intended player or device View at different scales Do a LCD test

95

96 Readability Test More about style of graphics Business of background to foreground Be sure to address type on pattern issues Use backgrounds or shadows/ glows

97 Readability Test More about style of graphics Business of background to foreground Be sure to address type on pattern issues Use backgrounds or shadows/ glows

98

99 Read Time Being able to read the graphics before they animate off the screen Balancing speed and style with viewer comfort

100 Read Time Being able to read the graphics before they animate off the screen Balancing speed and style with viewer comfort

101

102 Questions & ANSWERS I ll do my best

103 Resources Things to help get the job done

104

105 forums.creativecow.net/dslr

106 From Still to Motion A photographer s guide to creating video with your DSLR Full color case study with hands-on activities 6+ hours of training videos Free sample tinyurl.com/fs2msample 35% Off with Code TOMOTION (order from peachpit.com)

107 Video Made on a Mac Focusses on integration of Adobe and Apple software Looks at preproduction, production, and postproduction For video pros and new users Emphasis on saving time Includes 5.5 hours of training video 35% Off with Code MACVIDEO (order from peachpit.com)

108 Richard Harrington twitter.com/ rhedpixel facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington RichardHarrington Blog.com

109 EFFECTIVE SITE SURVEYS HDSLR Video with Adobe Creative Suite 5 Richard Harrington Author, From Still to Motion RHED Pixel twitter.com/ rhedpixel facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington youtube.com/ rhedpixeltv