Master Class Training Guide For Easy Note Taking

Transcription

1 Webinar Table of Contents Intro... 11:56 The Only Marketing Metric that Matters 17:05 The 5 Income Killing Marketing Myths EXPOSED! 34:41 Sales Universals Crash Course: MUST be used in ALL your marketing (revenge, betrayal, etc.) 41:06 Case Study #1 Too Dumb to Succeed? 51:52 Daniel's Maniacal Offer (and EXTRA BONUS) The 12-Stage Arsenal for Life-Time Persuasion 1:11:32 FAQs, including: What if I Don t Have a LIST?? 1:21:12 Case Study #2 Train Wrecks of Social Media! 1:28:13 Case Study #3 Kitchen Remodeling Miracle that YOU Can Model! The ALCHEMY "ELITE" Quick-Profit Clinic: How to 10X Your Sales From Every Subscriber, Grow Your List Fast, and Get Rich Now! Master Class Training Guide For Easy Note Taking YES, they re all fabulous for marketing YouTube, Facebook, Twitter, video product launches, Instagram, free content, SEO, Adwords, and all the rest. BUT THE TRUTH IS: When used correctly (which is rare), is STILL the most powerful, most personal, most intimate, cheapest, fastest, easiest, and most profitable marketing medium BAR NONE! And... is STILL the best, safest, most immediate, most dependable and predictable way to make sales, build lists, build customer relationships, and keep clients and customers ENGAGED and BUYING......For both immediate and long- term profits! 1

2 Today s MASTER CLASS will show you the TRUTH...with actual case studies, real- world statistics, myth- busting, word- for- word e- mail dissection, campaign creation and much, much more. SKIM THIS TRAINING GUIDE BEFORE the free webinar... to let your subconscious create place holders for this essential information... and deepen the learning process while you sleep! What is a reasonable dollars per subscriber for a client list per month? What is yours? If you don t have a list or haven t sold anything yet, what would you EXPECT is a reasonable figure? 2. Daniel wrote 26 e- mails for $65,000. What did these e- mails bring in per name on the client s list? How does this compare to the industry average? How does it compare to yours? 3. Why does 90% of your list- building equation hinge on what happens AFTER you get a new customer? 4. PROFIT- KILLING MYTH #1: Open Rates are a KEY performance indicator? True of False? Why? 5. What s the mechanism so that FALLING open rates can INCREASE sales? 6. PROFIT- KILLING MYTH #2: Click- Through Rates are a KEY performance indicator? True or False? Why? 7. How much should you rely on curiosity to get your e- mails opened? 2

3 8. How many S should you send to fill a webinar? What do you do if click- through rates start falling? 9. EPN is the marketing term for Earnings Per. 10.PROFIT- KILLING MYTH #3: Short (or Long?) Copy is Best! It s an age- old marketing controversy. How has the answer changed with the advent of ? How does copy length affect open rates and click- through rates? 11.PROFIT- KILLING MYTH #4: Sending S per week is the optimal frequency? What lets you mail more often? What burns out your list the fastest? 12. How often do you mail to YOUR list? Have you noticed a correlation with frequency and unsubscribes? What have you done to correct the problem? 13.PROFIT- KILLING MYTH #5: Content Marketing works better/worse than it did 3 years ago? Is Eloqua or the Content Marketing Institute the best source of information for designing your campaigns? 14. Why are surgeons, doctors, lawyers, and dentists paid so highly? Which profession saves the most lives? 15. What s the formula for the most sales...providing information, entertainment, or inspiration? 3

4 16. What are sales universals? What s the difference between structural and material universals? 17. What s the best story theme for increased sales? Triumph of The Underdog?Man/Woman versus Nature...versus Himself/Herself...versus the System? Love Conquers All? Revenge? Escape? 18. Case Study #1: Too Dumb to Succeed? When should you use embarrassment to sell? 19. When should you use metaphors and similes in your sales message? How do you draw people in? When does it repel your customers? 20. How do you invisibly insert pain avoidance and pleasure attraction in your copy? 21. The proven ALCHEMY FORMULA is: a) Subject line structure with built- in. b), with incredibly important yet difficult to write words necessary to hook the reader and draw them into serious reading. c) The segment: typically a story or rich visual image to engage the reader's active imagination, making them open to suggestion. This is where we innocently plant sales advancing suggestions and buying conclusions. d) The segment, where we bring the embedded suggestion out into the open, we present it directly to the conscious mind, and relate it to the product or service or action we're selling. e) The, loaded with pre- supposition, getting customers to go DO it Case Study #2: Train Wrecks of (your product). 4

5 23. What is a Reconnaissance Series? 24. What is the difference between an Anticipation , and an Enforcer ? 25. It took only a list of 9,000 names to create a profit of over $400,000, make it $ per name. SEND YOUR QUESTIONS! Please send in ANY and ALL QUESTIONS about the CURRENT trends and statistics. If you send them in advance to this address support@daniellevis.com, the chances are much higher that they ll be answered. Questions and comments in the chat box can be lost when there are nearly a thousand people in attendance. 5